Shoppers who prioritise Fairtrade
You want clear proof that the ontbijtkoek itself is Fairtrade-certified. A general claim from a shop, or a certification mark on chocolate, isn’t enough.
Who is this guide for?
Shoppers who want to share it easily
You’re looking for a format you can hand round while playing, such as pre-sliced pieces or bars, without having to cut up a whole cake first.
Shoppers comparing nutritional information
You want to check the sugar, fibre, portion size, ingredients and allergen information for the exact variant before choosing something for the group.
What should you look for when choosing?
First, check that any Fairtrade claim applies to the ontbijtkoek itself. Then compare the size and nutritional information of the variant you plan to serve.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Fairtrade status | Look for the certification mark on the packaging, or explicit confirmation in the official product information for that exact ontbijtkoek variant. | If Fairtrade is a deciding factor for me, I want to know that the certification mark really applies to the cake. Around 33% of consumers prioritise product-specific proof. |
| Easy-to-share format | Check whether it comes as pre-sliced pieces, bars or a whole cake, and check the number of portions. | When we’re playing, I want to be able to hand it round without cutting it first. For around 25% of consumers, ease of sharing matters most. |
| Nutritional information | Compare sugar and fibre per 100 g and per portion. Also read the ingredients and allergen information for the exact variant. | When I put something out for the group, I want to know what’s in each portion. Around 25% of consumers prioritise this nutritional information. |
| Pack size and availability | Check the pack size and whether the format you want is available where you plan to shop. | If I want to take a particular pack to games night, it needs to be available at the time. Around 17% of consumers prioritise this practical consideration. |
Common mistakes
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Assuming a Fairtrade claim for chocolate applies to ontbijtkoek too
PLUS describes its own-brand products containing cocoa as using Fairtrade cocoa, while Lidl describes its Way To Go chocolate as Fairtrade-certified. That doesn’t automatically mean a separate ontbijtkoek is certified too.
Check the certification mark or explicit certification claim for the exact ontbijtkoek you want to buy.
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Comparing portions without using the same nutritional basis
A slice and a bar may have different weights. Peijnenburg lists 38 g of sugar per 100 g for its Naturel gesneden ontbijtkoek; that figure doesn’t automatically describe a whole slice or a different variant.
Compare the nutritional values per 100 g first, then check the weight per portion and the number of portions in the pack.
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Assuming every ontbijtkoek is made with iodised baker’s salt
The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods allows iodine to be added to bread, bread substitutes and other bakery products via baker’s salt, up to a maximum of 65 mg of iodine per kg of salt. This doesn’t mean that every ontbijtkoek is made with this type of salt.
Check the ingredients for the exact cake, or ask the manufacturer which salt is used in that variant.
Brands and shops to consider
Peijnenburg
Worth considering if you want to look at pre-sliced ontbijtkoek and the nutritional information for a specific variant.
- Peijnenburg lists its Naturel gesneden variant in a 345 g pack containing 12 slices, and publishes nutritional values for that variant.
- Check the Fairtrade status separately for the variant you choose; the format tells you nothing about its certification.
Albert Heijn
A supermarket own brand to compare with other ontbijtkoek options if you’re looking for a pre-sliced format.
- Albert Heijn lists AH Ontbijtkoek gesneden in a 350 g pack.
- Check the current packaging for ingredients, allergens and any product-specific Fairtrade claim.
Jumbo
Worth considering if you want to compare different own-brand pack sizes and varieties of ontbijtkoek.
- Jumbo’s ontbijtkoek range includes pre-sliced, unsliced, wholemeal and raisin varieties.
- A Fairtrade claim for cocoa or another baked product doesn’t necessarily apply to Jumbo ontbijtkoek.
PLUS
A shop where you can look at ontbijtkoek and separate products made with Fairtrade cocoa for the same games night.
- PLUS describes its own-brand products containing cocoa as using Fairtrade cocoa, and also stocks a range of ontbijtkoek.
- The cocoa claim doesn’t confirm the Fairtrade status of a specific ontbijtkoek.
Lidl
Worth considering if you want to serve ontbijtkoek alongside Fairtrade chocolate chosen separately.
- Lidl says that chocolate in its Way To Go range is Fairtrade-certified.
- That chocolate’s certification doesn’t automatically apply to Lidl ontbijtkoek, so check the cake separately.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
Is ontbijtkoek Fairtrade if the shop sells Fairtrade chocolate?
No. The chocolate’s certification doesn’t automatically apply to ontbijtkoek. Only call the cake Fairtrade if the certification mark on the packaging or the official product information confirms certification for that exact variant.
What format of ontbijtkoek can I serve at a games night?
You can hand round pre-sliced pieces or bars without having to cut them first. With a whole cake, you can choose how thick to cut the slices, but you’ll need a knife and chopping board. Whatever the format, check how many portions are in the pack.
How do I compare the nutritional information for ontbijtkoek?
First compare the values per 100 g, then check the weight and values per portion. Also read the ingredients and allergen information on the packaging of the cake you’re buying, as these can vary between products.
Does all Dutch ontbijtkoek contain iodised baker’s salt?
No. The Dutch rules on adding iodine to bakery products don’t require it in every case. The current Commodities Act Decree on the Addition of Micronutrients to Foods allows iodine to be added via baker’s salt, up to a maximum of 65 mg of iodine per kg of salt, but that doesn’t mean every ontbijtkoek contains it. Check the ingredients for the exact variant or ask the manufacturer.