Which option is right for you?

If you want sourdough to be the focus

You want to offer guests Dutch gingerbread that is genuinely made with a sourdough starter. Baking it yourself or asking an artisan baker about the process in advance is a better fit than relying on a product name that simply sounds artisanal.

If you need to buy for a group quickly

You want to be able to serve or hand out Dutch gingerbread without much preparation. Sliced loaves, individual portions and unsliced packs each call for a different approach to serving.

If you need to check ingredients for guests

You want to be able to check the ingredients and allergens for the exact product you have chosen before serving it. This is particularly important if guests have questions about rye, gluten, milk or nuts.

What should you consider when choosing?

Ready-made Dutch gingerbread

Choose this if: you want to serve Dutch gingerbread quickly at your Christmas party and make it easy to portion.

Consider: standard Dutch gingerbread is not automatically made with sourdough; check the process if sourdough is a requirement.

Bake it yourself or order from a baker

Choose this if: using sourdough needs to be part of what you offer your guests.

Consider: baking it yourself takes preparation; if ordering, ask in advance about the sourdough process and ingredients.

What to consider What to check when buying Who it matters to
Verified sourdough Look for an explicit mention of sourdough or ask the baker how the loaf is made. I want to serve Dutch gingerbread at the Christmas table and be able to explain that real sourdough was used. This is the top priority for around 33% of consumers.
Serving a group Compare the net weight, portions and whether it is sliced or unsliced. If I want to offer guests something quickly, easy serving matters most. This is the main concern for around 20% of consumers.
Ingredients and allergens Read the current label for the product you have chosen and keep the information available for guests. If guests have questions about rye, gluten, milk or nuts, I want to know exactly what I’m serving. For around 27% of consumers, this clarity comes before other priorities.
Packaging and variety Compare the pack weight and, for a specific variety, read the ingredients and nutritional information. I want to buy the right amount and choose between options such as plain and wholemeal. For around 20% of consumers, this practical choice of variety matters most.

Common mistakes

  • Assuming rye is proof of sourdough

    Rye flour in the ingredients list does not, by itself, tell you whether a sourdough starter was used.

    Check whether sourdough is explicitly mentioned for the product, or ask the baker how the Dutch gingerbread is made.

  • Choosing based only on the variety name

    A label such as Zero or wholemeal does not automatically answer questions about sourdough, allergens or the nutritional value of that particular product.

    As well as the product name, read the ingredients, allergen information and nutritional information on the current packaging.

  • Assuming baker’s salt contains iodine

    The fact that iodised baker’s salt can be used in bakery products does not mean that every loaf of Dutch gingerbread contains it.

    If the type of salt matters to you, check the label or ask the baker.

  • Assuming the allergens are the same in every variety

    The ingredients and possible traces listed on one pack are not allergen information for every type of Dutch gingerbread. For example, Peijnenburg lists rye flour and possible traces of milk, hazelnuts, almonds and other cereals containing gluten for its Naturel 10-pack.

    Check the packaging for the variety you are actually serving and keep the information available for guests.

Brands to consider

Peijnenburg

A brand worth looking at if individual portions or a familiar variety of Dutch gingerbread would suit your occasion.

  • Peijnenburg describes its Naturel 10-pack as ten individually wrapped slices weighing 28 g each.
  • The product lists rye flour and possible traces of milk, hazelnuts, almonds and other cereals containing gluten. The product name does not confirm that sourdough was used.

Jumbo huismerk

An own-brand range to compare plain, wholemeal and other varieties of Dutch gingerbread.

  • Jumbo’s range of Dutch gingerbread includes plain, wholemeal, raisin and ginger varieties.
  • Check the ingredients for each variety you choose and whether any desired sourdough process is explicitly mentioned.

Koek & Bakker

The own brand shown by ALDI Netherlands, including pre-sliced Dutch gingerbread.

  • ALDI Netherlands lists a pre-sliced wholemeal variety and a pre-sliced Zero variety, both weighing 485 g.
  • The names of these varieties do not confirm that sourdough was used. Check the current packaging for ingredients and nutritional information.

PLUS huismerk

An own-brand range with varieties of Dutch gingerbread to compare by shape and ingredients.

  • PLUS lists sliced varieties including plain, wholemeal and Zero.
  • If you want sourdough, don’t rely on the Dutch gingerbread category alone; check the product description for the variety you choose.

Ready-made Dutch gingerbread

This product suits you if you plan to buy ready-made Dutch gingerbread for your Christmas party. If sourdough is essential, check before buying whether the product is genuinely made with a sourdough starter.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g pack

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

A ready-made option if you want to serve Dutch gingerbread at your Christmas party.

The product name states 250 g. The description Less Sugar-Free is ambiguous: check the ingredients and nutritional information on the packaging before basing your choice on sugar content.

Also check whether sourdough is genuinely used, and read the current label if you have questions about allergens.

View at Joybuy

Frequently asked questions

Does rye flour mean that Dutch gingerbread is made with sourdough?

No, rye flour is not proof that a sourdough starter was used. Check whether sourdough is explicitly mentioned in the product information, or ask the baker how it is made.

When should I start a sourdough starter for a Christmas party?

Start well before the party if you don’t already have an active starter: a recipe published by Jumbo says it takes 3 to 6 days for the starter to be ready. You’ll also need to allow for the preparation time of the Dutch gingerbread recipe you choose.

Which allergens should I check in Dutch gingerbread for guests?

Check the ingredients and allergen information for the exact variety you are serving. For its Naturel 10-pack, Peijnenburg lists rye flour and possible traces of milk, hazelnuts, almonds and other cereals containing gluten; don’t use this information as a substitute for checking the label on another product.

Does all Dutch gingerbread contain iodised baker’s salt?

No, don’t assume that every product does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through the use of baker’s salt, with a maximum of 65 mg of iodine per kg of salt. Check the product you have chosen or ask the baker which salt was used.