People handing out sealed portions
If you want to hand out Dutch egg cakes during a Sinterklaas procession, look for a product that is explicitly described as individually wrapped. SPAR describes an egg cake with this type of packaging.
Choose an individually wrapped Dutch egg cake if you want to hand out sealed portions during the Sinterklaas procession; SPAR describes a product packaged this way. A multipack is suitable if you can portion out the egg cakes yourself. For either option, check the allergens, best-before date and storage instructions on the packaging.
If you want to hand out Dutch egg cakes during a Sinterklaas procession, look for a product that is explicitly described as individually wrapped. SPAR describes an egg cake with this type of packaging.
If you can open the packaging yourself and distribute the egg cakes, a multipack with a suitable number of cakes may be enough.
For these shoppers, checking the ingredients and allergens on the packaging they buy comes before choosing individually wrapped portions. The standard products described include ingredients such as egg, wheat, milk and soya.
First decide whether you want to hand out the egg cakes individually in sealed wrappers or distribute them yourself from a multipack. Then check the ingredients and whether you can store the packaging as instructed until the procession.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Sealed portions | Look specifically for ‘individually wrapped’; the stated number of egg cakes tells you nothing about the individual packaging. | When handing them out in a busy setting, I want to be able to give everyone an egg cake in a sealed portion. An estimated 40% of consumers prioritise handing them out individually. |
| Allergens and ingredients | Read the ingredients and allergen information on the packaging you will actually be handing out. | If someone has an allergy or dietary requirement, I need to know whether this particular egg cake is suitable. For around 30% of consumers, the ingredients are their main concern. |
| Number of portions | Compare the number of cakes with the size of your group, and check whether you will need to distribute them yourself from a multipack. | I want to take enough egg cakes for my group and can portion them out myself. For an estimated 20% of consumers, the quantity is the most important factor. |
| Storing them until the procession | Check the best-before date on the pack and follow the storage instructions. | If I buy them in advance, I need to be able to store the unopened pack appropriately until I hand them out. For around 10% of consumers, this is the main consideration. |
A statement such as 12 cakes or 360 g describes the quantity, not whether each egg cake has its own wrapper.
If you want to hand out sealed portions, check that the product page or packaging says ‘individually wrapped’.
The standard Dutch egg cakes in the examples described include ingredients such as egg, wheat, milk and soya. A product name doesn’t tell you which allergens are in the version you buy.
Before handing them out, read the ingredients and allergen information on the actual packaging.
Jumbo describes Bolletje Brosse Eierkoek Kaneel as individually wrapped, but also says this version is no longer part of its online range.
Shortly before buying, check the range at your chosen shop and the best-before date of the product you take with you.
The type of packaging alone doesn’t tell you how long Dutch egg cakes will keep. The Consumentenbond explains that a best-before date applies as long as the packaging remains unopened.
Go by the date and storage instructions on the packaging, not just by whether the cakes have wrappers.
Jumbo describes Bolletje Brosse Eierkoek Kaneel as a version with a milk coating that is individually wrapped.
SPAR explicitly describes a single Dutch egg cake as individually wrapped.
The Jumbo Dutch egg cakes described include multipacks, including a pack of four and a wholemeal version.
The product information for AH Eierkoeken states 360 g, a portion size of 30 g and 12 portions.
ALDI describes Heerlijck Banket Scharreleierkoeken as a pack of 12 cakes weighing 360 g.
You can’t tell from the packaging type alone. Check the best-before date and storage instructions for the product you choose; according to the Consumentenbond, the best-before date applies as long as the packaging remains unopened.
Read the allergen information for the egg cakes you actually buy. The standard products described include ingredients such as egg, wheat, milk and soya; the Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label.
Not necessarily: ‘12 cakes’ tells you the number, not how they are packaged inside. If you want to hand out sealed portions, look for an explicit statement on the product page or pack saying ‘individually wrapped’.
Keep the packaging sealed until you’re ready to use them and follow the storage instructions for the product you choose. When buying, also check that the best-before date is suitable for the day of the procession.