The sugar-conscious breakfast chooser
You want to keep eating Dutch egg cakes, so you compare the amount of sugars per 100 g and per cake. This lets you take both differences between products and the size of your breakfast portion into account.
Who is this comparison useful for?
The sweet-breakfast fan who also looks at fibre
You’re considering a wholemeal egg cake and want to see how the fibre and sugars in the specific product fit with your choice. The word ‘wholemeal’ doesn’t replace that comparison.
The breakfast eater who values convenience
You want an egg cake that’s easy to take with you. If you’re choosing an individually wrapped, crisp or coated version, also check the sugars per cake and per 100 g.
What should you look for when choosing?
Start by comparing the sugars per 100 g, then check the weight and sugar content of the portion you plan to eat. Consider fibre, taste and packaging too, if they matter for your breakfast.
| What to consider | What should you check? | Who is this relevant for? |
|---|---|---|
| Sugars per breakfast portion | Compare ‘of which sugars’ per 100 g and per cake; also check the weight of the egg cake. | If I have an egg cake for breakfast, I want to know how much sugar my chosen portion contains. For an estimated 42% of consumers, less sugar is the main consideration. |
| Fibre as well as sugars | Check fibre and sugars on the same label, and compare portions of the same size. | With a sweet breakfast, I also want to take fibre into account without losing sight of the sugar content. An estimated 33% of consumers prioritise fibre when making this choice. |
| Convenience, taste and texture | For individually wrapped, crisp or coated egg cakes, check the product description and the sugars per 100 g and per cake. | When I’m out and about, I want an egg cake that’s easy to take with me and has a flavour I enjoy. Convenience and taste matter most to an estimated 25% of consumers. |
Common mistakes
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Assuming ‘wholemeal’ means less sugar
A wholemeal egg cake can contain fibre without being low in sugar. Voedingscentrum gives average figures of 1.1 g of fibre and 10 g of sugar for a 30 g wholemeal egg cake. You can’t compare those figures directly per cake with those for a larger standard egg cake.
Compare the sugars and fibre per 100 g in the products you’re considering. Then check what one cake of each product would add to your breakfast.
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Judging a small cake by calories alone
A low number of kcal per small cake doesn’t tell you how much sugar the product contains per 100 g. Jumbo lists 58 kcal and 6.6 g of sugar per cake for Bolletje Brosse Eierkoeken met Melklaagje, alongside 42 g of sugar per 100 g.
For small or individually wrapped egg cakes, check both the energy value and ‘of which sugars’ per 100 g and per cake.
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Using an old product photo as the label
Ingredients, nutritional values and allergen information can change. Albert Heijn also points this out in its product information.
Check the current packaging or product page before buying, especially if sugars or allergens affect your choice.
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Counting on a variety that isn’t always available
Bolletje says its crisp cinnamon variety is only available during promotions at Kruidvat. That means it may not be a reliable everyday breakfast choice.
Check current availability after comparing products based on their features.
Brands to consider
A brand name doesn’t tell you how much sugar is in the egg cake you’re buying. Use these ranges as a starting point, then compare the labels of the specific varieties.
Bolletje
Bolletje offers crisp egg cakes, among other products. Its version with a milk coating is a separate variety to compare.
- According to Jumbo’s product listing, Bolletje Brosse Eierkoeken met Melklaagje are individually wrapped.
- Jumbo lists 42 g of sugar per 100 g and 6.6 g per cake for this variety. Individual wrapping is therefore no indication that it is low in sugar.
Albert Heijn
Albert Heijn lists standard AH Eierkoeken and AH Eierkoeken volkoren as separate own-brand products.
- Having both varieties gives you the option to compare standard and wholemeal egg cakes separately.
- Albert Heijn warns that product information can change. Check the current sugars, fibre and any allergens for the variety you choose.
Jumbo
Jumbo has product pages for its own-brand standard and wholemeal egg cakes.
- You can consider both product types at Jumbo as potential breakfast choices.
- Use the current label on the pack you choose to compare sugars and fibre; the word ‘wholemeal’ doesn’t decide this for you.
Sondey (Lidl)
Lidl lists Sondey Eierkoeken as a store product in a 360 g pack containing 12 cakes.
- The stated number of cakes and pack weight help you check the portion size.
- If you’re choosing based on sugar, compare the nutritional information on the pack with that of other egg cakes.
Heerlijck Banket (ALDI)
ALDI lists Heerlijck Banket Scharreleierkoeken in a pack containing 12 cakes and weighing 360 g.
- The pack details make it clear what size you’re comparing.
- Read the nutritional information on the specific pack before assessing this variety for sugars or fibre.
Joybuy products for this topic
Related products coming soon.
Frequently asked questions
Does a wholemeal egg cake automatically contain less sugar?
No. ‘Wholemeal’ on its own doesn’t mean an egg cake contains less sugar than a standard variety. Voedingscentrum gives average figures of 10 g of sugar and 1.1 g of fibre for a 30 g wholemeal egg cake. So compare the current sugars per 100 g and per cake, and check the fibre separately.
Why should I check sugars per 100 g and per egg cake?
Per 100 g lets you compare products on the same weight basis; per cake shows how much sugar is in the portion you plan to eat. Voedingscentrum gives an average of 28.6 g of sugar for an extra-large 75 g egg cake and notes that figures can vary between brands.
How do I check for allergens in egg cakes?
Read the allergen information on the current packaging of the product you’re buying. According to Voedingscentrum, allergens are clearly marked on the label, for example in bold or capital letters. Albert Heijn points out that ingredient and allergen information can change.
How should I store egg cakes?
Follow the storage instructions on the packaging of the variety you’ve chosen. Jumbo says to store its wholemeal egg cakes in a cool, dry and dark place. For Bolletje Brosse Eierkoeken met Melklaagje, Jumbo also says to protect them from heat.