Easter shoppers comparing sugar
You’re buying Dutch egg cakes for an Easter breakfast, brunch or treat platter, and want to compare the sugar content per 100 g rather than looking only at the figure per cake.
If you’re choosing Dutch egg cakes with less sugar for Easter, first compare ‘of which sugars’ per 100 g, then check the ingredients and allergens. Jumbo lists 29.5 g of sugars per 100 g for Jumbo Eierkoeken 4 Stuks, compared with 31 g for AH Eierkoeken volkoren according to Albert Heijn and 42 g for Bolletje Brosse Eierkoeken met melklaagje according to Jumbo. That gives the Jumbo product the lowest figure of the three, but it doesn’t automatically make it ‘low in sugar’. A wholemeal version may be worth considering if you’re comparing fibre too. If you need to avoid gluten, confirmed gluten-free suitability comes before this sugar comparison.
You’re buying Dutch egg cakes for an Easter breakfast, brunch or treat platter, and want to compare the sugar content per 100 g rather than looking only at the figure per cake.
You’re considering wholemeal Dutch egg cakes for their fibre content, but want to check separately how much sugar they contain.
You’re looking for Dutch egg cakes for yourself or a guest who needs to avoid gluten. In that case, check for a gluten-free label and consider other allergens as well as the sugar content.
If you need gluten-free food, start by checking whether the product is suitable. Then compare the sugar content per 100 g across the products that meet your needs, and check fibre separately if it matters to you.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar content | Compare ‘of which sugars’ per 100 g in the nutrition information for similar Dutch egg cakes. Check the ingredients list too if you want to identify sources of sugar. | For Easter brunch, I want to choose the Dutch egg cakes with less sugar from the ones I can buy, even if the portion sizes differ. Sugar content is the top priority for around 50% of these shoppers. |
| Fibre and wholemeal | Check fibre and sugars separately, both per 100 g; the word ‘wholemeal’ doesn’t replace a sugar comparison. | I like the sound of a wholemeal Dutch egg cake, but I want to know how much sugar I’d be choosing too. Fibre is the first thing around 33% of these shoppers look at. |
| Gluten-free suitability | Check for a gluten-free label and read the current allergen information; then compare the sugar content of suitable products. | The Dutch egg cake I buy for my guest must be gluten-free; a lower sugar content is no help if the product isn’t suitable for them. Suitability is the main concern for around 17% of these shoppers. |
Those labels don’t tell you which Dutch egg cake has the lowest sugar content. Albert Heijn lists 31 g of sugars per 100 g for AH Eierkoeken volkoren and 33 g per 100 g for AH Glutenvrij Eierkoeken.
Compare the ‘of which sugars’ figure per 100 g, and check gluten-free labelling separately if someone needs to avoid gluten.
A small cake may contain less sugar per piece, while having a higher figure per 100 g. Jumbo lists 42 g of sugars per 100 g for Bolletje Brosse Eierkoeken met melklaagje.
If less sugar is your main priority, compare the figure per 100 g first. Then consider how tempting the treat looks.
As well as egg, Dutch egg cakes can contain ingredients such as wheat, milk or soya. A gluten-free label says nothing about whether a product is suitable for people with other allergies.
Check the current ingredients and allergen information on every pack, especially if you’re buying Dutch egg cakes for guests.
Jumbo Eierkoeken 4 Stuks is a useful reference when comparing the sugar content per 100 g of standard Dutch egg cakes.
The AH varieties mentioned offer separate options if you’re considering wholemeal Dutch egg cakes or need a gluten-free version.
Bolletje Brosse Eierkoeken met melklaagje is an individually wrapped treat option if that’s what you’re looking for.
This ALDI own-brand pack of free-range egg cakes may be worth considering if you’re buying several for Easter.
Compare ‘of which sugars’ per 100 g in the nutrition information, rather than looking only at the figure per cake or portion. Portion sizes can vary. Check the ingredients list too if you want to see which sources of sugar have been used.
No. Albert Heijn lists 31 g of sugars and 3.5 g of fibre per 100 g for AH Eierkoeken volkoren, while Jumbo lists 29.5 g of sugars per 100 g for Jumbo Eierkoeken 4 Stuks. So check fibre and sugars as separate factors.
Not necessarily. Albert Heijn lists 33 g of sugars per 100 g for AH Glutenvrij Eierkoeken. If you’re buying for a guest who needs to avoid gluten, first check the gluten-free label and other allergens on the current packaging.
Follow the storage instructions on the pack you buy. The product information for Jumbo Eierkoeken 4 Stuks and AH Eierkoeken volkoren says to store them in a cool, dry, dark place; Albert Heijn also recommends sealing the pack carefully after use.