Who is this choice relevant to?

People shopping for home

Looking for Dutch breakfast cake to enjoy themselves, and choosing between different packs, portions and varieties? Jumbo’s range includes sliced breakfast cake and individually wrapped portions from Peijnenburg.

People looking to give or share something

Looking for a box of chocolates as a thank-you gift or to share? The flavour selection and number of individual chocolates are important, as are the ingredients and allergens for the recipients.

People who check ingredients carefully

Want to know what’s in the Dutch breakfast cake or box of chocolates before you buy it? Check the label on the specific pack, especially if ingredients or allergens will affect your choice.

What should you look for when choosing?

For your first shop, start by deciding whether you want something to enjoy at home or a box to give as a gift. Then compare products in that category and check the label on the variety you’re planning to buy.

What to consider What to check when buying Who is this most important for?
For enjoying at home Start by choosing Dutch breakfast cake as your product category, then compare portion sizes and types of packaging. I’m looking for something for my own cupboards that I can enjoy in portions, not a gift box. This is the priority for around 40% of consumers.
To give or share For boxes of chocolates, check the flavour selection, number of chocolates and storage advice. A thank-you gift should suit the recipient and the occasion. Finding a suitable gift is the main concern for around 30% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on the pack you choose, and compare nutritional values for each variety. When I buy something for myself or someone else, I want to know which ingredients and allergens it contains first. Checking the label is the priority for around 30% of consumers.

Common mistakes

  • Comparing Dutch breakfast cake and boxes of chocolates as if they were the same type of purchase

    Dutch breakfast cake for home and a box of chocolates as a gift meet different needs. Packaging that’s convenient for everyday use doesn’t necessarily make a suitable gift.

    Decide who you’re buying for, then compare products within the category you’ve chosen.

  • Choosing a box of chocolates based on the packaging alone

    An assorted box may contain ingredients that aren’t suitable for every recipient. According to Jumbo, the 250 g merci Assorted Chocolate Box lists milk, soya, almonds and hazelnuts among its allergens, and states that other allergens may also be present.

    Check the latest label before buying, especially if the chocolates will be shared or you need to take an allergy into account.

  • Assuming average nutritional values apply to every type of Dutch breakfast cake

    Voedingscentrum provides values for a 30 g slice of Dutch breakfast cake, but notes that nutritional values can vary by brand.

    Compare the nutritional information for the specific variety you’re considering, ideally for the same amount, such as per 100 g.

Brands to consider

Peijnenburg

A Dutch breakfast cake brand with varieties including plain, wholemeal and individually wrapped options in the range shown by Jumbo.

  • The different types of packaging give you options if you want to enjoy Dutch breakfast cake in portions at home.
  • Check the nutritional information and ingredients for the variety you choose; the name alone doesn’t tell you everything about its composition.

merci

A chocolate brand with assorted boxes for gifting or sharing, including a box of different chocolate specialities shown by Jumbo.

  • Individual chocolates and a selection of flavours can be handy when you’re sharing them.
  • Allergens vary by product. The 250 g assorted box described by Jumbo lists milk, soya, almonds and hazelnuts among its allergens.

Lindt

A chocolate brand with Lindor truffles and gift boxes in the ranges shown by Albert Heijn and Jumbo.

  • You can explore different types of packaging if presentation or sharing matters to you.
  • Check the flavour selection, ingredients and allergens for each pack you’re considering; the brand name alone won’t tell you what’s inside.

Related products on Joybuy

Related products will appear here soon.

Frequently asked questions

When should I check for allergens in Dutch breakfast cake or a box of chocolates?

Check the label before buying whenever ingredients or allergens matter to you or the recipient. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of pre-packed foods, so don’t rely on a product photo or brand name alone.

What does ‘no added sugar’ mean on Dutch breakfast cake?

That claim doesn’t, on its own, tell you the full nutritional value of the breakfast cake. Compare the sugars and other nutritional values on the packaging for the variety you choose, for example per 100 g. Voedingscentrum notes that nutritional values can vary by brand.

How should I store a box of chocolates that I’m giving as a gift later?

Follow the storage advice on the packaging for the box you choose. For a merci assorted box, Jumbo says it should be protected from heat. Check the advice again if you choose a different product.

Does all Dutch breakfast cake contain iodised baker’s salt?

Don’t assume this is the case for every variety. If the presence of iodised baker’s salt matters to your purchase, check the ingredients information for the specific breakfast cake or ask the manufacturer for product information.