Who might prefer a smaller pack?

Small work-from-home households

If you only have breakfast cake with lunch now and again, you can weigh up a smaller pack or individually wrapped portions against a larger loaf. Think about how much you’ll actually use once it’s opened.

Shoppers comparing nutritional information

If fibre is an important product feature for you, compare the sugar, salt and serving size of the specific breakfast cake, too.

Shoppers who need to check allergens

A gluten-free label doesn’t tell you which other allergens a variety contains. Read the ingredients and allergen information on the exact pack you’re thinking of buying.

What should you look for when choosing?

First decide whether you want to buy less breakfast cake at a time or open individual portions instead. Then compare the nutritional information and allergens for each variety; a lower net weight doesn’t tell you anything about those on its own.

What to consider What to check before buying Who it matters to
Quantity and portions Compare the net weight, number of portions and pack format. Peijnenburg, for example, lists ten portions in a pack weighing 280 g in total. I don’t eat breakfast cake every day and want to buy an amount I can use during my work-from-home lunches. For around 50% of consumers, buying a smaller amount or having portions divided up is the main priority.
Nutritional information Compare fibre, sugar and salt per 100 g, and consider how much you eat at a time. For its 280 g Wholemeal Breakfast Cake, Jumbo lists 8.2 g of fibre and 35.5 g of sugar per 100 g, among other values. If I’m considering wholemeal breakfast cake, I want to check the nutritional information rather than go by the name alone. This comparison is the deciding factor for around 30% of consumers.
Gluten and other allergens Read the current ingredients, allergen information and any ‘may contain’ statements for the variety you’ve chosen. The 285 g pack of gluten-free Peijnenburg lists milk and lupin. I need to avoid gluten or another allergen and want to check whether the specific variety is suitable for me. This is the top priority for around 20% of consumers.

Common misconceptions

  • Assuming ‘half loaf’ is a standard pack size

    A 280 g loaf and a box of ten individually wrapped portions weighing 280 g in total aren’t equally convenient, even though they have the same net weight.

    Compare both the weight and the pack format before deciding how you’ll enjoy your breakfast cake on work-from-home days.

  • Assuming wholemeal means low in sugar

    For its 280 g Wholemeal Breakfast Cake, Jumbo lists both 8.2 g of fibre and 35.5 g of sugar per 100 g. So the name alone doesn’t give you the full nutritional picture.

    Compare the fibre, sugar and salt per 100 g, and think about the portion size you’ll have.

  • Confusing gluten-free with allergen-free

    The 285 g gluten-free Peijnenburg Breakfast Cake lists milk and lupin. Allergen information may differ for a regular variety.

    Check the allergen statement and any ‘may contain’ information on the exact variety each time you buy it.

  • Taking iodine from baker’s salt for granted

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t assume every breakfast cake contains iodine from this ingredient.

    Check the ingredients on the pack if the presence of baker’s salt matters to your choice.

Brands compared

Peijnenburg

PLUS lists, among other options, a pack of ten plain individual portions weighing 280 g in total, as well as a 285 g unsliced gluten-free variety.

  • The individually wrapped pack gives you separate portions for lunch without having to open a whole loaf.
  • The plain individually wrapped portions contain rye and may contain other allergens; the gluten-free variety lists milk and lupin. Check the specific variety you’ve chosen.

Jumbo

Jumbo lists 280 g breakfast cakes in plain and wholemeal varieties.

  • You can compare the nutritional information listed for the wholemeal variety: 8.2 g of fibre, 35.5 g of sugar and 0.62 g of salt per 100 g.
  • The wholemeal variety contains gluten, rye and wheat; its nutritional information doesn’t automatically apply to the plain variety.

Albert Heijn

Albert Heijn lists 265 g Peijnenburg Plain Sliced Breakfast Cake alongside larger packs of breakfast cake.

  • The 265 g pack is worth comparing if you’re looking for a smaller amount of sliced breakfast cake.
  • Albert Heijn notes that ingredients, nutritional information and allergen details can change, so check the current pack.

Koek & Bakker (ALDI)

ALDI lists sliced wholemeal breakfast cake and a zero variety from Koek & Bakker, both in 485 g packs.

  • This pack size is worth considering if you want to buy more breakfast cake at a time and will use it all.
  • At 485 g, these aren’t small loaves of around 280 g.

Tastino (Lidl)

Lidl lists a 485 g sliced plain breakfast cake under the Tastino brand.

  • You can compare the sliced pack with other breakfast cakes by weight and product format.
  • A 485 g pack suits a different need from a small loaf of around 280 g; cake bars are a different product format, too.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

What does ‘half loaf’ mean for breakfast cake?

When comparing packs of breakfast cake, it’s better to use the net weight than this term. Jumbo, for example, lists 280 g loaves, while the Peijnenburg pack of individual portions at PLUS contains ten separate portions weighing 280 g in total: the same weight, but a different format.

Does a smaller breakfast cake automatically mean less waste?

No, a smaller pack just means you buy less at a time. Choose a loaf of around 280–285 g to suit how much you’ll use once it’s opened; opt for individual portions if you’d rather not open a whole loaf each time.

Does Dutch breakfast cake always contain iodine from baker’s salt?

No, you can’t assume that: according to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients of the specific breakfast cake if its presence matters to your choice.

How should I store a smaller breakfast cake once it’s open?

Follow the storage instructions on the specific pack. Jumbo advises keeping its Wholemeal Breakfast Cake in a cool, dry place; for the gluten-free Peijnenburg variety, PLUS recommends a dry, dark place, preferably in a sealed container or tin.