Those comparing sugars and fibre
You look beyond the word ‘wholemeal’ and compare the sugars, fibre and ingredients in Dutch breakfast cake per 100 g and per slice.
Who will find this comparison useful?
Fussy breakfast and snack eaters
You’re looking for pre-sliced Dutch breakfast cake for a familiar snack or breakfast, but want to know what changes when you choose a variety with different ingredients.
Households keeping an eye on pack size
You buy Dutch breakfast cake regularly and compare how many slices each pack contains and what size works for your household.
What should you look for when choosing?
When comparing Dutch breakfast cake, first check the nutritional information for the exact variety. Then read the ingredients and choose a pack size that suits how you’ll use it.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugars and fibre | Compare the sugars and fibre per 100 g and per slice for the same product varieties. | When I’m choosing between wholemeal varieties, I want to know how much sugar and fibre each slice actually contains. These nutritional values come first for around 42% of consumers. |
| Ingredients and allergens | Check the ingredients list for sweeteners and the current pack for allergen information. | A different sugar value won’t be decisive for me if the ingredients aren’t suitable for my household. Ingredients and allergens are the first thing around 33% of consumers look at. |
| Pack size and convenience | Check the pack weight, the number of slices and whether the cake is pre-sliced. | If I regularly take Dutch breakfast cake with me as a snack, I want a pack with slices I can use as needed. Pack convenience comes first for around 25% of consumers. |
Common mistakes
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Assuming ‘wholemeal’ means low in sugars
Peijnenburg lists 39 g of sugars per 100 g for its standard pre-sliced wholemeal Dutch breakfast cake, compared with 4.9 g per 100 g for its wholemeal variety labelled ‘no added sugars’. These figures apply to these two specific varieties.
Check both sugars and fibre per 100 g on the label. If the slices are different sizes, compare the values per slice too.
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Overlooking the ingredients in products labelled ‘no added sugars’
The Peijnenburg variety in question contains xylitol and polyols. The product information warns that excessive consumption may have a laxative effect; xylitol also requires care in households with pets.
Read the ingredients and warnings on the pack you choose, especially if you want to avoid sweeteners or have pets.
Brands compared
Peijnenburg
Peijnenburg lists both a standard pre-sliced wholemeal Dutch breakfast cake and a pre-sliced wholemeal variety labelled ‘no added sugars’.
- According to Peijnenburg, its no-added-sugars variety contains 17 g of fibre and 4.9 g of sugars per 100 g.
- The standard pre-sliced wholemeal variety lists 5.1 g of fibre and 39 g of sugars per 100 g. Don’t assume the figures for one variety apply to the other.
Albert Heijn
Albert Heijn’s pre-sliced wholemeal Dutch breakfast cake is a 485 g own-brand product with 16 stated portions.
- Albert Heijn lists 5.7 g of fibre per 100 g for this variety.
- Check the current ingredients and allergen information before choosing; the variety listed contains rye.
Jumbo
Jumbo sells a 280 g pack of wholemeal Dutch breakfast cake, which you can compare if you’re looking for a smaller size.
- Jumbo lists 8.2 g of fibre per 100 g for this variety.
- The same product information lists 35.5 g of sugars per 100 g and identifies gluten, rye and wheat as allergens.
Koek & Bakker
ALDI lists a pre-sliced wholemeal Dutch breakfast cake and a pre-sliced Zero variety under Koek & Bakker, both in 485 g packs.
- The two varieties offer a choice of different product descriptions in the same pack size.
- To compare sugars, fibre or ingredients, check the nutritional information for the specific pack.
Dutch breakfast cake on Joybuy
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Frequently asked questions
Is Dutch breakfast cake labelled ‘no added sugars’ also sugar-free?
No. Peijnenburg lists 4.9 g of sugars per 100 g and 1.4 g per 28 g slice for its pre-sliced wholemeal variety with no added sugars. For the variety you choose, check the ‘of which sugars’ line in the nutritional information.
Does all Dutch breakfast cake contain iodine because baker’s salt is available?
No. The fact that baker’s salt is available doesn’t tell you which ingredients are used in a particular Dutch breakfast cake. If the presence of baker’s salt matters to your choice, check the current ingredients list.
What should I look out for in Dutch breakfast cake containing xylitol?
Read the warnings on the pack. The Peijnenburg variety with no added sugars warns that excessive consumption may have a laxative effect. Keep products containing xylitol out of your pets’ reach; if a pet eats any, contact a vet.
How should I store pre-sliced Dutch breakfast cake?
The product information for the Albert Heijn and Jumbo varieties mentioned recommends storing them in a cool, dark and dry place. Follow the storage and use-by instructions on the label of the pack you buy.