Who are these packs suitable for?

Organisers of a self-service buffet

If you want guests to take a portion without having to cut the cake on the spot, or to take one away, Peijnenburg says its plain 10-pack contains ten individually wrapped 28 g slices. Check whether the slices in other packs are individually wrapped too.

Organisers serving lots of guests from platters

You can arrange a large pre-sliced cake on platters in advance and replenish them as needed. Jumbo and ALDI Netherlands list these sizes; check the number of usable slices for the pack you choose.

Organisers who need to provide allergen information

You’ll need the up-to-date ingredients and allergen information for every variety you choose. For Peijnenburg’s plain portion pack, PLUS lists rye and cereals containing gluten, as well as warnings about possible traces of milk and nuts, among other things.

What should you look for in a buffet cake?

Individually wrapped portions

When to choose them: guests will help themselves to a slice or take one away; Peijnenburg describes its plain 10-pack as containing individually wrapped slices.

The trade-off: there’s no need to cut the cake at the buffet, but you’ll be left with individual wrappers.

Large pre-sliced cake

When to choose it: you want to arrange the slices on platters in advance; Jumbo and ALDI Netherlands list pre-sliced breakfast cakes.

The trade-off: you’ll need to set out platters and serving utensils, and decide when to top them up from opened packs.

What to consider What to look for Who it matters to
Self-service Check whether the slices are individually wrapped and how much one portion weighs. If guests need to be able to help themselves without any cutting, I’d prioritise individual portions. Self-service is the main requirement for around 31% of consumers.
Quantity Check the number of slices in each pack and plan when you’ll replenish the platters. For a large number of guests, I want to know how many portions I can lay out without opening every pack at once. Around 31% of consumers prioritise quantity.
Allergens Read the current label for each variety, including warnings about possible traces. If guests need to consider allergens, I want to be able to say exactly which cake is on which platter. This is the top priority for around 25% of consumers.
Flavour and presentation Check the size and ingredients again for every additional variety. If I’m serving a second flavour alongside plain, I want the selection to be easy to identify and suit the buffet. Flavour and presentation are the top priorities for around 13% of consumers.

Common mistakes

  • Assuming a multipack contains individually wrapped portions

    A label such as ‘6-pack’ doesn’t tell you whether each slice is individually wrapped. This affects how much preparation self-service will involve.

    Look for an explicit statement on the pack you’ve chosen that the slices are individually wrapped.

    With a large pack that has been opened, you’ll need platters and serving utensils.

  • Looking only at the pack weight

    The total weight doesn’t tell you how many slices you can serve or how large each portion is.

    Check both the number of slices and the portion size before working out how much you’ll need for the buffet.

  • Confusing a sugar claim with allergen information

    A name or claim about sugar won’t tell you whether a breakfast cake contains rye, other cereals containing gluten or possible traces of allergens.

    Read the full, up-to-date ingredients and allergen information for every variety. For Peijnenburg’s plain portion pack, PLUS lists rye and possible traces of milk and nuts, among other things.

  • Assuming every breakfast cake contains iodine because it uses baker’s salt

    Information about baker’s salt doesn’t prove that the breakfast cake you’re serving contains iodine. The Voedingscentrum also states that baker’s salt isn’t compulsory in bread.

    Only make a claim about the ingredients of a specific breakfast cake if this is confirmed by the current product label or the manufacturer.

Brands and ranges to consider

Peijnenburg

Peijnenburg offers both sliced breakfast cake and portion packs. Its plain portion pack is particularly useful if guests need to be able to help themselves to a slice.

  • Peijnenburg says its plain 10-pack contains ten individually wrapped 28 g slices.
  • According to PLUS’s product information, this portion pack contains rye and may contain traces of milk and nuts, among other things. Check the label of the variety you choose.

Jumbo

Jumbo lists its own-brand breakfast cake in large sliced packs and in packs of six.

  • The range includes plain sliced cakes weighing 475 g and 550 g.
  • For each six-pack variety, check whether the cakes are individually wrapped; the number of items alone doesn’t confirm this.

PLUS

PLUS lists its own-brand breakfast cake bars in six-packs, alongside Peijnenburg portion packs.

  • The own-brand sizes shown include packs of 300 g, 330 g and 390 g.
  • Check the current packaging, ingredients and allergen information for the variety you choose.

Koek & Bakker

This ALDI own-brand offers pre-sliced breakfast cakes that you can arrange on buffet platters in advance.

  • ALDI Netherlands lists a 485 g pre-sliced wholemeal variety.
  • A pre-sliced cake isn’t automatically a pack of individually wrapped slices.

Dutch breakfast cake at Joybuy for your buffet

These two products suit different ways of serving: a breakfast cake bar to offer as an individual portion, and a sliced breakfast cake for platters you prepare in advance. Before ordering, check the label and pack format relevant to your buffet.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

For a buffet where guests can help themselves to a breakfast cake bar. Check the current pack for portion format and allergen information. Don’t assume the product is sugar-free from the variety name; check the nutritional information instead.

View at Joybuy
g'woon sliced breakfast cake, 485 g

g'woon sliced breakfast cake, 485 g

Sliced breakfast cake for platters you prepare in advance. Check the number of slices before planning how much you’ll need, and read the current label for allergen information.

View at Joybuy

Frequently asked questions

How do I work out how much Dutch breakfast cake I need for a wedding buffet?

First decide whether guests will eat the cake there or take a portion away, then count the slices in each pack you’ve chosen. Peijnenburg describes its plain 10-pack as containing ten 28 g slices; for other products, use their own portion information.

Is a six-pack always suitable for self-service?

No. The number of items doesn’t tell you whether each slice is individually wrapped. Check the label or product description if guests need to be able to take a portion without serving utensils.

What allergen information should I display next to the breakfast cake?

Use the up-to-date information for every breakfast cake you serve, and make it clear which information applies to each platter. For Peijnenburg’s plain portion pack, PLUS lists rye and cereals containing gluten, with warnings about possible traces of milk and nuts, among other things; other varieties may differ.

Does breakfast cake always contain iodine because it uses baker’s salt?

No. Information about baker’s salt doesn’t mean that a specific breakfast cake contains iodine. The Voedingscentrum says that baker’s salt isn’t compulsory in bread; check the current ingredients for the breakfast cake you’ve chosen or ask the manufacturer.

How should I serve a large sliced cake if guests won’t all eat at the same time?

Start by putting a limited amount on a platter and top it up later. Store unopened packs according to the label and check how many slices the pack contains before the buffet.