Which option is right for you?

Walkers planning ahead

You’re buying Dutch breakfast cake for several walks and don’t mind packing the slices yourself.

Shoppers comparing labels

You want to compare the sugars, fibre, sweeteners and allergens in different Dutch breakfast cakes before choosing one.

Walkers who want individual portions

You want to pop a portion straight into your coat pocket or rucksack, without having to wrap the slices separately first.

What should you look for when choosing?

First decide whether you want to portion it yourself or take individually wrapped slices. Then compare the nutritional information and ingredients of the product you have in mind.

What to consider Check Who it matters to
A larger pack to portion yourself The pack weight and whether the cake is pre-sliced. If I’m packing for several walks, I want to choose how many slices to take. Around 36% of consumers put this type of bulk buying first.
Sugars, fibre and sweeteners The nutritional information per 100 g and the ingredients list, including any sweeteners. I want to know how the ingredients fit with what I usually eat, even if the front says ‘no added sugar’. For around 29% of consumers, this comparison is the main consideration.
Easy to take with you Whether the slices are individually wrapped and how many portions the pack contains. When I’m out and about, I want to be able to grab a slice without repacking it at home. This convenience comes first for around 21% of consumers.
Allergens and ingredients The allergen information for the product you choose and any warnings about sweeteners. Before packing, I need to check whether this particular Dutch breakfast cake suits my dietary choices. For around 14% of consumers, this is the first thing they consider.

Common mistakes

  • Taking ‘no added sugar’ to mean ‘sugar-free’

    Jumbo says its Zero Dutch breakfast cake contains naturally occurring sugars and warns that excessive consumption may have a laxative effect.

    Check the amount of sugars in the nutritional information and see whether the ingredients list includes sweeteners.

  • Assuming all Dutch breakfast cake contains iodine

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So you can’t assume a product contains iodine just because it belongs to this category.

    Check the label or ask the manufacturer about the Dutch breakfast cake you’ve chosen if you want to know.

  • Checking only the portion pack

    Ingredients and allergens can vary between products. And a conveniently wrapped slice is only one part of what you’ll need for a longer walk.

    Check the current allergen information for that exact product, and take other food and water too.

Brands and own-label options compared

Peijnenburg

Peijnenburg offers sliced Dutch breakfast cake and individually wrapped portions, among other options. Compare the nutritional information for each product.

  • For its Wholemeal No Added Sugar product, Peijnenburg lists 17 g of fibre and 4.9 g of sugars per 100 g.
  • These figures apply to this product, not every Dutch breakfast cake from the brand. Check the ingredients and allergens too.

Albert Heijn

Albert Heijn describes its AH Dutch breakfast cake as a 600 g pack, a size you can take slices from yourself.

  • The stated pack weight can help you plan for several walks.
  • Albert Heijn says that ingredients and nutritional values may change, so check the pack you buy.

Jumbo

Jumbo offers a pre-sliced Zero Dutch breakfast cake if you want to compare products by their nutritional information.

  • The product information makes clear that ‘zero% added sugar’ doesn’t mean it contains no sugars.
  • For this product, Jumbo lists sweeteners and warns that excessive consumption may have a laxative effect.

ALDI / Koek & Bakker

Koek & Bakker offers pre-sliced wholemeal Dutch breakfast cake and a pre-sliced zero-sugar version.

  • ALDI describes the pre-sliced wholemeal version as a 485 g pack.
  • Check the nutritional information for the product you choose: ‘wholemeal’ and ‘no added sugar’ describe different things.

PLUS

PLUS lists both pre-sliced plain Dutch breakfast cake and a Peijnenburg pack of individual portions.

  • The product listings let you compare a larger pack and individual portions in terms of practicality.
  • PLUS lists rye in its pre-sliced plain Dutch breakfast cake; check the current allergen information on the pack you choose.

Lidl / Tastino

Tastino is Lidl’s range of Dutch breakfast cake, which you can include in your comparison when shopping in store.

  • Check which Tastino product and pack size are available in store.
  • Read the ingredients and nutritional information for that product before choosing it as a snack for your walk.

Dutch breakfast cake on Joybuy

This pre-sliced Dutch breakfast cake suits anyone who wants to pack slices for a walk. Check the latest product and pack information before you choose.

g'woon wholemeal Dutch breakfast cake, pre-sliced, 485 g

g'woon wholemeal Dutch breakfast cake, pre-sliced, 485 g

The 485 g pre-sliced pack is a good choice if you want to pack slices for several walks.

Check the ingredients and allergens on the current pack, particularly the information about rye and gluten.

View on Joybuy

Frequently asked questions

Is Dutch breakfast cake enough to eat on a long walk?

No, treat it as a snack and take other food for a longer walk. The Netherlands Nutrition Centre recommends drinking water while you’re out and about.

Does ‘no added sugar’ mean Dutch breakfast cake contains no sugars?

No. Jumbo says its Zero Dutch breakfast cake contains naturally occurring sugars. So compare the amount of sugars in the nutritional information, rather than relying only on the wording on the front of the pack.

Can I take regular Dutch breakfast cake if I need to avoid gluten?

Don’t choose based on the product name alone. PLUS lists rye and gluten-containing cereals in its pre-sliced plain Dutch breakfast cake; check the current allergen information for the exact product you want to take with you.

Does Dutch breakfast cake always contain iodine?

No, you can’t assume it does. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. Check the label or ask the manufacturer about the product in question.

How should I store an opened Dutch breakfast cake between walks?

Follow the storage instructions on the pack for your product. PLUS says to store its pre-sliced plain Dutch breakfast cake in a cool, dry place; Jumbo recommends keeping its pre-sliced Dutch breakfast cake in a sealed container once opened.