If you want to take a single slice with you for coffee on the go, individually wrapped Dutch breakfast cake can be practical. Sliced cake is a better choice if you can keep the packaging at your destination. If you’re buying a box of chocolates as a gift, check the packaging and ingredients with the recipient in mind. Without two specific products to compare, there’s no clear winner between these options.
Wants to take Dutch breakfast cake along without having to cut it on the way, so compares sliced cake with individually wrapped slices. Peijnenburg, for example, lists a pack of ten 28 g slices, each individually wrapped.
When choosing Dutch breakfast cake, checks sugars, fibre and portion size rather than relying only on the wording on the front of the pack.
Checks the exact product for ingredients such as rye and cereals containing gluten, as well as any warnings about milk or nuts. If buying a box of chocolates as a gift, the ingredients and allergens are also worth checking for the recipient.
First decide whether you want to take something with you for your own coffee or give a box of chocolates as a gift. Then compare the portions, nutritional information and ingredients of the products you’re considering.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Taking it with you and portion size | Check whether the Dutch breakfast cake is sliced or individually wrapped, and how many grams each portion weighs. | If I want to take a slice with me for coffee, I want to know whether I can pack it without any preparation. Around 39% of consumers put convenience on the go first. |
| Nutritional information | Compare sugars and fibre for the same quantity or portion. For Dutch breakfast cake labelled ‘no added sugars’, check the rest of the nutritional information too. | I want to see how much sugar and fibre my chosen portion of Dutch breakfast cake contains, without relying on a label claim. For around 31% of consumers, this comparison is the main priority. |
| Ingredients and allergens | Check the ingredients, allergens and any ‘may contain’ information on the exact packaging. | If certain ingredients or allergens matter to me or the recipient, I need to be able to check the product I’ve chosen. This is the most important factor for around 15% of consumers. |
| Suitable as a gift | When buying a box of chocolates, consider the packaging and product information with the recipient in mind. | When I’m giving someone a treat to enjoy with their coffee, I want to choose something that suits them. This is the main consideration for around 15% of consumers. |
That claim alone doesn’t tell you how much sugar, fibre or other nutrients a portion of Dutch breakfast cake contains.
Compare the nutritional information for the same quantity and check the ingredients, including any sweeteners.
A pack of sliced cake and one containing individually wrapped slices call for different ways of taking them with you. The type of packaging says nothing about the cake’s nutritional value.
Check the weight of each slice and choose the format that suits where you’ll store and eat the cake.
Ingredients and ‘may contain’ information can vary between products, even within the same brand.
Before buying, check the current information on the exact packaging, whether you’re choosing Dutch breakfast cake or chocolates to give as a gift.
These brands offer useful starting points for comparing Dutch breakfast cake options. The features listed apply to the products described, not every product from each brand.
Offers sliced Dutch breakfast cake as well as individually wrapped slices.
Offers a sliced Original version of Dutch breakfast cake.
Offers an Original version in a 280 g pack.
Offers a sliced Original version of Dutch breakfast cake.
ALDI describes a pre-sliced wholemeal Dutch breakfast cake from Koek & Bakker in a 485 g pack.
Compare the nutritional information for the same quantity of cake, especially sugars and fibre, and check the ingredients too. For a 30 g slice of regular Dutch breakfast cake, the Netherlands Nutrition Centre lists 11.2 g of sugars and 1.1 g of fibre. For a 30 g slice of Dutch breakfast cake with no added sugar, it lists 5.1 g of fibre. Check the values for the product you buy.
Check the exact packaging to see whether the cake contains rye or other cereals containing gluten, and whether it carries warnings about ingredients such as milk or nuts. Don’t rely on the information for another flavour or product.
Individually wrapped Dutch breakfast cake can be handy if you want to take a slice with you without having to cut it. If you can keep a pack of sliced cake at your destination, there may be no need to wrap the slices separately. Either way, compare the portion size and nutritional information.
