Organisers who want to cut thick slices themselves
With an unsliced cake, you can choose how thick to cut the slices for the snacks you want to serve. Jumbo and ALDI include unsliced Dutch breakfast cake in their ranges.
Which type is right for you?
Servers who want portions ready in advance
Pre-sliced breakfast cake saves you cutting it while you’re handing it out. The stated number of slices helps you plan portions; for example, Jumbo lists 12 slices for a sliced Peijnenburg cake.
Shoppers comparing ingredients
If you need to take allergens, sugars or sweeteners into account, compare the nutritional information and ingredients on each pack. Check the current label on your chosen variety when handing it out.
What should you look for when choosing?
First decide whether choosing the slice thickness yourself or serving portions quickly matters more. Then compare the packaging and ingredients of the breakfast cakes that suit your choice.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Choosing the slice thickness yourself | Check that the cake is clearly labelled as unsliced; don’t assume that XL on the packaging tells you how thick the slices are. | If I want to serve thick slices, I want to cut them myself rather than rely on fixed portions. Around 36% of consumers prioritise having control over slice thickness. |
| Serving portions quickly | For pre-sliced breakfast cake, compare the number of slices and the weight per pack. | At a busy serving table, I want to be able to hand out portions without cutting them on the spot. For around 29% of consumers, this convenience matters most. |
| Ingredients and allergens | Read the current label for ingredients, allergens, sugars and any sweeteners. | If visitors ask what’s in a slice, I want to be able to check the packaging. Around 21% of consumers give checking ingredients top priority. |
| Quantity and availability | Check the pack weight, how many cakes you’ll need and whether they’re available at your chosen shop. | For a larger group, I want to be able to buy enough packs in the form I need. For around 14% of consumers, this comes first. |
Common mistakes
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Assuming pre-sliced means thickly sliced
The stated number of slices or total weight doesn’t tell you how thick each slice is. That can matter if you want to use the cake as a base for a topped snack.
Choose a clearly labelled unsliced cake if you want to decide the thickness yourself, and cut a test slice before the festival.
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Assuming all breakfast cakes have the same ingredients
Jumbo lists rye as an ingredient in its plain sliced Peijnenburg cake. The ingredients in that variety don’t tell you what’s in every other breakfast cake you serve.
Check the current label for each product you choose, and keep the packaging or ingredient information handy in case visitors ask about it.
Comparing brands and ranges
Peijnenburg
Jumbo lists both sliced and unsliced Peijnenburg breakfast cake.
- For its plain sliced cake, Jumbo lists a pack weight of 345 g and 12 slices, making it useful for planning portions in advance.
- The stated number of portions doesn’t guarantee the slice thickness you want. Check the ingredients for the specific variety too.
Jumbo
The range includes sliced and unsliced own-brand breakfast cake, as well as branded products.
- Having both types means you can choose between portions that are ready sliced and cutting the cake yourself.
- Check which type and pack are available at the shop where you do your food shopping.
Albert Heijn
Albert Heijn lists several sliced AH breakfast cakes and Peijnenburg varieties.
- Sliced varieties are a good option if you want to hand out portions without having to cut the cake.
- A pre-sliced pack doesn’t, by itself, confirm that the slices are extra thick.
Koek & Bakker
ALDI lists sliced zero-sugar and wholemeal Koek & Bakker breakfast cake in 485 g packs.
- The pre-sliced format saves you cutting the cake while you’re handing it out.
- If you want to cut your own extra-thick slices, a pre-sliced cake doesn’t give you the same flexibility.
Lidl
Lidl lists 485 g packs of plain sliced breakfast cake as an in-store product.
- The product description makes it clear that the cake is pre-sliced.
- Check the packaging for slice thickness and nutritional information if these affect your choice.
Dutch breakfast cake at Joybuy
Related products will be available soon.
Frequently asked questions
Does breakfast cake with XL in the name automatically have thicker slices?
No. XL on its own doesn’t confirm the slice thickness. Albert Heijn lists Peijnenburg plain sliced breakfast cake XL in a 455 g pack with 16 slices. Check the packaging if thickness matters for your snack, or choose unsliced breakfast cake so you can cut it yourself.
How should I store breakfast cake until the street festival?
Follow the storage instructions on the packaging of the cake you choose. PLUS recommends keeping one Peijnenburg variety in a dry, dark place. Check the date and the instructions for storing the pack once it has been opened too.
Does Dutch breakfast cake always contain iodine from baker’s salt?
No. The fact that baker’s salt may be used doesn’t mean every breakfast cake contains it. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bakery products. Check the label of a specific cake or ask the manufacturer which ingredients have been used.