Which option works best for your family?

Families who want to serve slices quickly

A pre-sliced pack makes it easy to grab a slice for breakfast or a snack. The number of slices can help you plan your supplies: Jumbo lists 18 slices in its 550 g sliced plain Peijnenburg.

Families who want to cut their own thick slices

With an unsliced cake, you can choose the slice thickness and portion size yourself. Jumbo lists unsliced Dutch breakfast cake in its range; with a pre-sliced option, check separately whether it specifies the slice thickness you want.

Families who want to compare labels

If you’re keeping an eye on sugars, fibre, salt or ingredients, compare the nutritional information per 100 g and per portion. Check the allergen information for your chosen option too; a claim on the front of the pack is no substitute for reading the label.

What should you look for when choosing?

First, decide whether you need to cut the cake yourself to get the slice thickness you want. Then compare how much cake you’ll use, what the label says and how convenient pre-sliced portions would be.

What to consider What to check before buying Who it matters to
Slice thickness Choose an unsliced cake if you want to decide the thickness yourself. For pre-sliced cake, check the pack for any information about slice thickness. If I want to cut a substantial slice for a snack, I don’t want to be limited to fixed portions. Having control over slice thickness is a priority for around 29% of consumers.
Family supplies Compare the net weight, the stated number of slices and the storage instructions after opening. When several family members are sharing a pack, I want to know how many slices I can serve. Having enough in stock is a priority for around 36% of consumers.
Nutritional information Compare sugars, fibre and salt per 100 g and per portion; also check the ingredients for the specific option. I want to see how the cake I choose fits our preferences for ingredients and nutritional value. Around 21% of consumers prioritise this comparison.
Serving quickly Check whether the cake is pre-sliced and read the allergen information on the current pack. When things are busy, I want to serve slices without having to cut them first, while making sure the ingredients are suitable for my family. Around 14% of consumers prioritise this convenience.

Common mistakes

  • Assuming ‘sliced’ means ‘thickly sliced’

    The number of slices and the pack weight don’t tell you how thick each slice is.

    If an extra-thick slice is important, choose an unsliced cake that you can cut yourself, or check whether the pack explicitly states the thickness you want.

  • Relying on a fibre claim alone

    Consumentenbond points out that a product with a fibre claim may also contain a lot of sugar. So a claim like this doesn’t give you the full nutritional picture.

    Check the nutritional information for fibre and sugars per 100 g and per portion, along with the portion size you’ll actually cut or serve.

  • Assuming one option’s ingredients apply to another

    A plain option and one with no added sugars may contain different ingredients. For example, Albert Heijn’s Peijnenburg option with no added sugars lists xylitol and includes a warning about excessive consumption.

    Check the ingredients, allergen information and any warnings on the specific pack you choose.

Brands to compare

Peijnenburg

Peijnenburg offers sliced plain Dutch breakfast cake, as well as options with different ingredients.

  • For its 550 g sliced plain pack, Jumbo lists 18 slices.
  • That number doesn’t confirm the slice thickness. For options with no added sugars, also check the sweeteners and warnings on the label.

Jumbo

Jumbo lists plain Dutch breakfast cake as a 475 g sliced pack and a 550 g unsliced cake.

  • You can choose between ready-to-serve slices and cutting your own.
  • The word ‘sliced’ doesn’t confirm a specific slice thickness.

PLUS

PLUS lists a 485 g sliced plain Dutch breakfast cake.

  • The stated weight helps you compare pack sizes.
  • The ingredients list rye and cereals containing gluten; check the current label for the possible presence of other cereals too.

Koek & Bakker

ALDI lists sliced Koek & Bakker Dutch breakfast cake, including a 485 g wholemeal option.

  • The wholemeal option is available pre-sliced.
  • Check the pack for the slice thickness and nutritional information for the option you choose.

Tastino

Lidl lists a 485 g sliced wholemeal Dutch breakfast cake from Tastino.

  • The product listing makes clear that it’s a sliced pack.
  • Lidl identifies this option as an in-store product. Check the pack there if slice thickness or nutritional information will affect your choice.

Dutch breakfast cake on Joybuy: cut it yourself or choose pre-sliced

These two packs suit different ways of serving: an unsliced cake for cutting your own portions, and a sliced cake for serving straight from the pack. Neither pack weight tells you how thick the pre-sliced portions are.

g'woon unsliced Dutch breakfast cake, 550 g

g'woon unsliced Dutch breakfast cake 550 g

For anyone who wants to choose the slice thickness. This unsliced pack contains 550 g; cutting it takes time and portion sizes may vary.

Before serving, check the current ingredients and allergen information on the pack.

View on Joybuy
g'woon sliced Dutch breakfast cake, 485 g

g'woon sliced Dutch breakfast cake 485 g

For anyone who wants to serve slices straight away. This sliced pack contains 485 g; check the pack if you need a particular slice thickness.

Also read the current ingredients and allergen information before choosing this cake for your family.

View on Joybuy

Frequently asked questions

Is sliced Dutch breakfast cake automatically thickly sliced?

No. ‘Sliced’ means the cake has already been cut into slices, not that they’re a particular thickness. If you want to choose an extra-thick slice yourself, go for an unsliced cake. For a sliced option, check whether the pack states the thickness you want.

Does ‘no added sugars’ mean Dutch breakfast cake is sugar-free?

No, this wording doesn’t mean that a product contains no sugars. Check the sugar content in the nutritional information for your chosen option, and read the label to see which sweeteners and warnings it lists.

How should you store a large Dutch breakfast cake once opened?

Follow the storage instructions on the pack you choose. For its 550 g sliced plain Dutch breakfast cake, Peijnenburg recommends storing it in a cool, dry place, preferably in a sealed tin or container.

What should you check if you have a gluten or cereal allergy?

Check the current ingredients and allergen information for each option separately. The 550 g plain Peijnenburg contains rye; the sliced plain PLUS option lists rye and cereals containing gluten, and may also contain wheat, barley and oats.

Does every Dutch breakfast cake have to contain iodised baker’s salt?

No. The rules on permitted use don’t mean that every Dutch breakfast cake contains iodised baker’s salt. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in certain bakery products through the use of baker’s salt. Check the ingredients for the cake you choose or ask the manufacturer.