Who is this choice relevant to?

Stocking up and comparing added sugars

You’re looking for pre-sliced Dutch breakfast cake for a snack, and also want to check which sweeteners and warnings apply to a variety with no added sugars.

Looking for wholemeal ingredients and fibre

You want a sliced variety made with wholemeal grains and are comparing fibre and sugars per 100 g. The wholemeal label alone doesn’t tell you how much sugar the product contains.

Buying pre-sliced packs to keep in stock

You want a pack that makes it easy to grab a slice. Pack weight and, where stated, the number of slices can help you compare packs; check the ingredients and allergens on the pack you choose.

What should you look for when choosing?

First decide which feature of sliced Dutch breakfast cake matters most to you. Then check the same label for details that are easy to overlook when making your choice.

What to consider What to check Who is it important to?
Added sugars Compare sugars per 100 g with the ingredients list. For varieties with no added sugars, check for sweeteners and any warnings. I want to be able to choose a pre-sliced slice with no added sugars, but I also want to know which sweeteners it contains. This is the main purchasing consideration for around 40% of consumers.
Wholemeal ingredients and fibre Check the wholemeal flour listed and compare both fibre and sugars per 100 g. If I regularly grab a slice from the cupboard, I mainly want a wholemeal grain base without losing sight of the sugars. Around 30% of consumers prioritise wholemeal ingredients and fibre.
Pack and portions Compare the pack weight and the number of slices or portions, if stated on the packaging. I keep Dutch breakfast cake ready as a quick snack and want to know how many slices I’ll get from a pack. For around 30% of consumers, a practical pack to keep in stock is the top priority.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    Jumbo still lists 5.8 g of sugars per 100 g for its sliced Dutch breakfast cake with 0% added sugar. This variety contains maltitols and carries a warning that excessive consumption may have a laxative effect.

    As well as checking the claim on the front, read the nutrition information and ingredients list on the exact pack.

  • Looking only at fibre in wholemeal varieties

    Peijnenburg lists 5.1 g of fibre for its Wholemeal Sliced 12 Slices, but also 39 g of sugars per 100 g. So the wholemeal label is no substitute for comparing the nutritional information.

    Compare fibre and sugars per 100 g, then consider the portion size you’ll take from the pack.

  • Assuming allergens from the product name

    Jumbo lists rye, wheat and gluten among the ingredients in its sliced variety. For Bolletje Natural Sliced, PLUS lists lupin, wheat and rye, among others. This information varies by product.

    Check the current allergen declaration on the exact pack you choose.

Brands compared

The sliced varieties from these brands differ in pack size, ingredients and nutritional information. Compare the specific product, not just the brand name.

Peijnenburg

Peijnenburg offers, among other options, a 550 g pack of sliced Original with 18 slices and a 345 g pack of sliced wholemeal with 12 slices.

  • According to Peijnenburg, Wholemeal Sliced contains 37% wholemeal rye flour and 5.1 g of fibre per 100 g.
  • Peijnenburg also lists 39 g of sugars per 100 g for this wholemeal variety; its Original Sliced contains 38 g of sugars per 100 g.

Jumbo

Jumbo sells a 475 g pack of sliced Dutch breakfast cake labelled 0% added sugar.

  • Jumbo lists 5.8 g of sugars and 17.4 g of fibre per 100 g for this variety.
  • The ingredients include maltitols. The product information warns that excessive consumption may have a laxative effect.

AH

AH Natural Sliced Dutch breakfast cake comes in a 485 g pack; Albert Heijn lists 16 portions of 30 g.

  • Albert Heijn lists 3.3 g of fibre per 100 g for this Original variety.
  • The label also lists 36 g of added sugars and 0.53 g of salt per 100 g. Check the information on the pack you buy.

Koek & Bakker

ALDI lists a pre-sliced zero variety and a pre-sliced wholemeal variety from Koek & Bakker, both weighing 485 g.

  • ALDI describes the zero variety as having no added sugars; the wholemeal variety offers a different choice of grain in the same pack size.
  • Before choosing between them, compare the sugars, fibre, ingredients and allergens on the pack you select.

Bolletje

Bolletje Natural Sliced is a 500 g pack of Dutch breakfast cake listed in PLUS’s product information.

  • PLUS lists 35 g of sugars and 3.3 g of fibre per 100 g for this variety.
  • PLUS lists lupin, wheat and rye among the allergens. Check the label if this information matters to your choice.

Sliced Dutch breakfast cake on Joybuy

This 485 g pack of pre-sliced wholemeal Dutch breakfast cake is an option if you mainly want to compare the grain base and nutritional information for your snack cupboard.

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

g'woon Wholemeal Dutch breakfast cake, sliced, 485 g

A sliced wholemeal variety for anyone who wants to keep a pack of Dutch breakfast cake ready for snacks and factor in the sugars.

Joybuy lists 5.9 g of fibre and 34 g of sugars per 100 g. If portion size matters to your choice, check the number of slices and the slice size on the packaging.

View on Joybuy

Frequently asked questions

Does wholemeal sliced Dutch breakfast cake automatically contain less sugar?

No. Peijnenburg lists 5.1 g of fibre and 39 g of sugars per 100 g for its Wholemeal Sliced 12 Slices. Compare both figures on the same basis when weighing up different varieties.

Does 0% added sugar mean the Dutch breakfast cake contains no sugars?

No. Jumbo still lists 5.8 g of sugars per 100 g for its sliced variety with 0% added sugar. It also contains maltitols, so read the ingredients and warning on the pack.

How should I store an opened pack of sliced Dutch breakfast cake?

Follow the storage instructions on the packaging and keep the pack somewhere cool, dark and dry. For its Original variety, Albert Heijn advises checking, smelling and tasting the product after the best-before date.

Can you assume that all Dutch breakfast cake contains iodine?

No. A general mention of baker’s salt doesn’t tell you how much iodine a specific pack of Dutch breakfast cake contains. Check the label or ask the manufacturer if the ingredients matter to your choice.