If you’re serving a group
You’re putting Dutch breakfast cake out for several friends and want to be able to share one cake, without opening an individual pack for everyone.
Who are these options for?
If you want to serve quickly
You’d rather choose slices that are already cut, or individual portions, so you don’t have to slice the cake while you’re having coffee.
If you’re keeping an eye on sugars
You’re looking for an option with no added sugars, or want to compare the amount of sugars per 100 g and per portion. The nutritional information on the pack is what matters.
What should you look for when choosing?
Think about how many guests you’re serving and whether you want to cut the slices yourself. Then check the nutritional information if sugars are important to your choice.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Amount for the group | Check the net weight and think about how many slices you want to cut from an unsliced cake. | If I’m putting Dutch breakfast cake out for several friends, I want to be able to share one cake. For around 50% of consumers, serving a group is the main consideration. |
| Sugars | Compare the sugars per 100 g and per portion in the nutritional information for the option you’ve chosen. | I want to be able to make an informed choice about sugars when serving cake with coffee, even if the option comes in a different type of packaging. This is the main concern for around 30% of consumers. |
| Ease of serving | Check whether the cake is pre-sliced or comes in individual portions, and how many slices or pieces are in the pack. | When guests arrive, I want to be able to serve the Dutch breakfast cake straight away without having to cut it first. Around 20% of consumers prioritise this convenience. |
Common mistakes
-
Assuming wholemeal means low in sugars
The term wholemeal doesn’t tell you how much sugar a slice contains. The Netherlands Nutrition Centre gives 11.1 g of sugars per 30 g slice as the category value for wholemeal Dutch breakfast cake; the product you choose may differ.
Compare the sugars per 100 g for the exact option, and check the size of a typical slice too.
Brands to compare
Peijnenburg
Peijnenburg offers Dutch breakfast cake in different formats, including plain, wholemeal and individually portioned options.
- A pre-sliced plain option could suit you if you want to serve slices straight away.
- Check the weight, nutritional information and number of slices for each option; these vary across the range.
Albert Heijn
Albert Heijn offers its own AH Dutch breakfast cake alongside branded options.
- The listed AH plain options include a 550 g unsliced cake and a 485 g pre-sliced cake.
- When comparing the packs, take note of the difference in weight and whether the cake is sliced.
Jumbo
Jumbo’s range includes Peijnenburg and Jumbo Oude Wijven Dutch Breakfast Cake.
- The different options give you a choice of type and packaging.
- Check the size and nutritional information for the cake you choose; the brand name alone doesn’t tell you enough.
ALDI
ALDI lists Goud Gebakken plain unsliced cake, a pre-sliced Koek & Bakker option with no added sugars, and individually wrapped cake bites.
- These formats suit different needs: cutting your own slices, serving pre-sliced cake or handing out individual portions.
- Compare the ingredients and sugars on the pack for the specific option; ‘no added sugars’ doesn’t mean a product contains no sugars.
PLUS
PLUS lists its own 550 g plain Dutch breakfast cake, unsliced and individually wrapped.
- With a whole cake, you can decide how thick to cut the slices.
- According to the product information, this option contains rye flour and may contain wheat, barley and oats. If you have a food allergy, check the current packaging.
Lidl
Tastino Dutch breakfast cake appeared in a temporary Lidl store listing.
- Include Tastino in your comparison if you find it in store.
- Check in store which pack is available at the time.
Dutch breakfast cake on Joybuy
These Dutch breakfast cakes come in different formats for a coffee table: a whole cake to slice yourself, a pre-sliced cake and a smaller pack to compare for portion size. Compare the size and nutritional information of the option you choose.
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g'woon unsliced Dutch breakfast cake 550 g
This whole cake is ideal for a coffee table where you want to cut your own slices.
The pack contains 550 g; allow time to portion the cake.
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g'woon pre-sliced Dutch breakfast cake 485 g
The pre-sliced format is handy when you want to serve slices without any cutting.
This pack contains 485 g. If you’re serving a group, check how many slices it contains.
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Snelle Jelle Less Sugar-Free Dutch breakfast cake 250 g
If you want to hand out individual portions of Dutch breakfast cake, check the format and number of pieces in this pack.
The pack weighs 250 g. Check the sugars per 100 g and per portion in the nutritional information rather than relying on the option’s name alone.
Frequently asked questions
When should I choose a large, unsliced Dutch breakfast cake for coffee with guests?
Choose a large, unsliced cake if you can cut slices yourself for several guests. Check the net weight and work out in advance how many portions you want to serve.
Does ‘no added sugars’ mean Dutch breakfast cake contains no sugars?
No. ‘No added sugars’ doesn’t mean the cake contains no sugars. Check the sugars per 100 g and per portion in the nutritional information for the option you choose.
What should I check if a guest has a grain allergy?
Always check the ingredients and allergens on the current packaging for that guest. PLUS lists rye flour and the possible presence of wheat, barley and oats in its plain Dutch breakfast cake; don’t assume this applies to other options.
Can I assume Dutch breakfast cake contains iodine from iodised baker’s salt?
No, don’t assume this without checking the ingredients of the cake you’ve chosen. The Netherlands Nutrition Centre explains that using iodised baker’s salt isn’t even compulsory for bread; this doesn’t tell you anything about the ingredients of a specific Dutch breakfast cake.