What should you look for when choosing?
Start by counting your planned snack occasions. This will help you choose between a 345 g cake, individual portions and a larger pack. Then compare the nutrition information and ingredients for the exact version you’re considering.
| What to consider |
What to check before buying |
Who is this most relevant to? |
| Amount and leftovers |
Compare the net weight and number of portions with how much you plan to use. Check whether the cake is sliced or unsliced, too. |
If we only have a slice now and then at home, I don’t want to open a large pack for just a few snack occasions. For around 34% of consumers, choosing a suitable total weight is the main consideration. |
| Sugars and fibre |
Compare ‘of which sugars’ and fibre per 100 g and per portion. For the wholemeal version, check the information about sweeteners and polyols, too. |
When I’m choosing between plain and wholemeal, I want to know what the difference on the label means for my usual portion. An estimated 33% of consumers prioritise this nutrition information. |
| Individual portions |
Check how many individual portions are in the pack and the total weight. |
For a day out, I’d rather take a pre-packed portion than a slice I’ve cut myself. Convenience is the top priority for around 20% of consumers. |
| Ingredients and allergens |
Read the ingredients and allergen information on the exact pack, including for versions labelled ‘gluten-free’. |
If someone eating with us needs to avoid certain ingredients, I first check whether this particular version is suitable. For around 13% of consumers, this check is the most important consideration. |
Brands compared
These brands offer different pack formats. Always compare the specific version, not just the brand name.
Peijnenburg
Jumbo and PLUS list a 345 g plain cake, a 345 g sliced wholemeal version labelled ‘no added sugars’, and a pack of ten individual portions under this brand.
- These options let you choose between slicing it yourself, pre-sliced pieces and individual portions.
- Ingredients and nutrition information vary by version; PLUS lists xylitol and polyols in the wholemeal version.
Koek & Bakker
ALDI Netherlands lists sliced zero and wholemeal breakfast cakes under this own brand, both in 485 g packs.
- The versions listed are pre-sliced.
- A 485 g pack is larger than the 345 g cake discussed here, so match the amount to how much you expect to use.
PLUS
PLUS lists its own 485 g sliced plain breakfast cake and a 465 g uncut ginger version, alongside the Peijnenburg options mentioned above.
- The product listings make it possible to compare weights and whether the cake is sliced.
- The own-brand packs listed are larger than 345 g. A different flavour or whether the cake is sliced also changes which versions you’re comparing.
Tastino
Lidl Netherlands listed Tastino breakfast cake weighing 465–550 g in an in-store promotion running from 28 September to 4 October 2026.
- These weights give you a point of comparison if you’re considering a larger pack.
- The promotion has ended; check current store information if you’re looking for a particular version.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is 345 g of Dutch breakfast cake the same as half a cake?
Don’t go by the word ‘half’ alone: compare the net weight and number of portions. Jumbo lists an uncut 345 g Peijnenburg cake as containing around twelve portions, but when you cut it yourself, the thickness of each slice determines how many portions you’ll get.
What does ‘no added sugars’ mean for this wholemeal breakfast cake?
It doesn’t mean the Peijnenburg wholemeal version contains no sugars. PLUS also lists xylitol and polyols, and warns that excessive consumption may have a laxative effect. So if you’re comparing it with the plain version, read the nutrition information and ingredients for this product.
Is gluten-free breakfast cake also free from other allergens?
No, not necessarily: PLUS lists lupin and milk for the Peijnenburg version labelled ‘gluten-free’. Check the allergen information on the exact pack every time you buy it.
Can I assume that all breakfast cakes contain iodine?
No, don’t assume this based on the product category. If the type of salt used matters to you, check the ingredients for the specific cake or ask the manufacturer for product information.