Who are the different formats suitable for?

Organisers who want to hand out portions quickly

Individually wrapped, pre-counted slices mean less cutting and wrapping. For example, Jumbo lists a Peijnenburg pack containing ten individually wrapped 28 g slices.

Organisers who need to check allergens

If the school or children attending have dietary restrictions, first find out which products are allowed. Compare the school’s policy with the current label on the exact variant you plan to bring.

Organisers who will portion it themselves

With a sliced or unsliced cake, you’ll need to count the portions in advance, cut the cake if necessary and wrap the portions individually. Choose this format only if you have the time and materials to do so.

What should you consider when choosing?

For the school fair, first check which ingredients and allergens are allowed. Then choose a pack that suits the number of portions you need and the time you have to prepare them.

What to consider What to check before buying Who should pay particular attention?
Allergens and school policy Ask which restrictions apply and check the ingredients and allergens on the current pack. The Peijnenburg Original 10-pack reviewed contains rye and may contain milk and nuts. If a product doesn’t meet the arrangements for the children attending, I want to know before I wrap the portions. An estimated 34% of consumers put this check first.
Portions and speed of serving Count the individually wrapped slices and check the weight of each one. Jumbo lists the Peijnenburg Original 10-pack as containing ten 28 g slices. When I have little time during the fair, I want to be able to hand out pre-counted portions without cutting them on the spot. Around 33% of consumers say convenience comes first.
Portioning it yourself For a sliced or unsliced cake, work out how many portions you can make and who will cut and wrap them. I can do the preparation myself, but I want to know in advance whether the format I choose will provide enough usable portions. This is the main consideration for an estimated 20% of consumers.
Sugars and ingredients Compare the sugars per portion and also read the list of ingredients, sweeteners, allergens and warnings. If I’m considering a no-added-sugar variant, I want to know what else is in that specific cake. For around 13% of consumers, this choice of ingredients is the top priority.

What to look out for when buying

  • Waiting until serving time to check the school’s policy

    The Peijnenburg Original 10-pack contains rye and may contain milk and nuts. A conveniently packed cake isn’t suitable to hand out if its packaging doesn’t meet the arrangements for the group.

    Check the policy before buying and read the current label on the variant you choose. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be listed on the labels of prepacked foods.

  • Assuming a large pack is ready to hand out

    With a sliced or unsliced cake, someone needs to decide how many portions to cut and how to wrap them. A multipack of individually wrapped slices takes some of that work off your hands.

    Before the fair, plan who will prepare the portions and what they’ll need.

    Cutting and wrapping the portions yourself takes time and may require bags or napkins.

  • Focusing only on ‘no added sugars’

    The Peijnenburg 8-pack reviewed, which has no added sugars, contains xylitol and rye and may contain milk and nuts. The pack warns that excessive consumption may have a laxative effect.

    As well as checking the sugars per portion, read the ingredients, allergens and warnings on the pack you choose.

  • Assuming all Dutch breakfast cake contains iodine

    Iodine can be added to bakers’ salt, but that doesn’t mean every Dutch breakfast cake is made with it. According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt.

    If iodine is relevant to your choice, ask about the ingredients in the specific cake.

Brands compared

Compare the specific variant and pack size for each brand; a format or ingredient found in one cake won’t necessarily apply to another.

Peijnenburg

Jumbo lists an Original 10-pack and a no-added-sugar 8-pack, both with individually wrapped 28 g slices.

  • The 10-pack contains ten pre-counted slices; the 8-pack contains eight.
  • The variants reviewed contain rye and may contain milk and nuts. The 8-pack also contains xylitol.

Jumbo

Jumbo lists its own-brand Dutch breakfast cake in a range of formats, including sliced, unsliced and packs of six.

  • The different formats let you choose between portioning it yourself and having a set number of individual pieces.
  • Check the current label on the variant you choose and whether the portions are individually wrapped.

Koek & Bakker

ALDI Supermarkten describes a 485 g pre-sliced zero Dutch breakfast cake as a no-added-sugar variant.

  • The pre-sliced large format could be a good option if you want to wrap the slices yourself.
  • Before choosing it for a school group, read the full ingredients, allergens and nutritional information on the pack in store.

Tastino

Lidl Netherlands listed Tastino Dutch breakfast cake in sizes ranging from 465 to 550 g.

  • A larger format is worth comparing if you want to prepare the portions yourself.
  • Check the available pack size and the ingredients, allergens and nutritional information on the pack in store.

Snelle Jelle

Jumbo lists a Snelle Jelle spiced cake in a pack of five, among other products. Compare it as a spiced cake, not as an interchangeable alternative to Dutch breakfast cake.

  • The number of pieces in this listed pack is clear in advance.
  • Before handing it out at school, check the label on the specific spiced cake for ingredients and allergens.

Dutch breakfast cake at Joybuy

Related products coming soon.

Frequently asked questions

Does Dutch breakfast cake contain gluten?

It depends on the variant; the Peijnenburg Original 10-pack reviewed contains rye, a cereal that contains gluten. Check the current pack for the exact cake you plan to hand out.

Can you take Dutch breakfast cake made with rye to a school fair?

That depends on the school’s policy and the arrangements for the children attending. Check these in advance and compare them with the current label; the allergen information on a pack doesn’t replace the school’s arrangements.

What should I look out for in Dutch breakfast cake with no added sugars?

Read the whole label, not just the claim on the front. According to Jumbo’s product listing, the Peijnenburg 8-pack reviewed contains 1.4 g of sugars per 28 g slice; the variant also contains xylitol and carries a warning about excessive consumption.

Does Dutch breakfast cake always contain iodine?

No, you can’t tell from the product category alone. According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt; if iodine is relevant to your choice, ask about the ingredients in the specific cake.

How do I work out how many portions I’ll get from a large pack?

Before buying, decide how large you want the slices to be and how many you can wrap. With an individually wrapped multipack, you can count the stated number of pieces; with a sliced or unsliced cake, you’ll need to plan the usable portions yourself.