Which pack works best for you?

Groups who want to share one cake

If you’re eating with family, friends or colleagues before setting off, you can divide a larger Dutch breakfast cake between the group. ALDI and PLUS, among others, stock 485 g packs of pre-sliced cake. Slices are handy if you don’t want to use a knife there and then; just check that there are enough for your group.

Travellers taking a portion each

If people in your group eat at different times or want to put their snack in their own bag, individually wrapped portions are another option. For example, Jumbo lists a Peijnenburg pack containing ten 28 g portions. Check the number of pieces, not just the total weight.

Shoppers with a specific dietary requirement

If you’re looking for a wholemeal version or checking whether sugars have been added, start by identifying the exact product variant. Then check the ingredients, allergens and nutritional information on the pack. The variant name alone won’t answer every dietary question.

What should you look for when choosing?

First decide whether the group will share one cake or whether everyone needs their own portion. Then use the packaging and label to check that the quantity and any dietary features suit your needs.

What to consider What to check when buying Who is this important to?
Enough to share Check the weight, the number of slices and whether the cake is pre-sliced. Weight alone doesn’t tell you how many pieces you can serve. If we’re eating together, I want to be able to serve enough pieces from one cake. For around 37% of consumers, sharing is the top priority.
A portion for each person Check whether the pieces are individually wrapped and how many the pack contains. When everyone will have their snack later, I want to be able to hand out the pieces without cutting them. Taking individual portions is the priority for around 36% of consumers.
Dietary requirements Read the ingredients, allergens and nutritional information on the label, and check which claims apply to the variant you’ve chosen. If I have a specific dietary requirement, I want to assess the cake I’ve chosen using the label. For around 27% of consumers, this check matters most.

Common mistakes

  • Assuming a ‘sharing bag’ contains a set number of portions

    A large Dutch breakfast cake won’t necessarily be divided into enough pieces for everyone in your group. The name tells you less about how easy it is to share than the packaging itself.

    Where possible, count the slices or individual pieces and check that there are enough for your group. Choose a pre-sliced version if you don’t want to use a knife.

  • Looking only at the pack weight

    One larger cake and several small portions may suit different occasions. The total weight doesn’t tell you whether everyone can take a piece with them.

    Compare the number of usable portions and decide whether sharing together or taking individual portions matters more.

  • Treating online nutritional information as the definitive label

    Albert Heijn and PLUS point out that product information, including ingredients and allergen information, can change. This is especially important if a particular ingredient is a deciding factor for you.

    Read the physical packaging before buying and eating the product. If the information you need isn’t easy to read, don’t rely on the online text alone.

  • Treating all food the same in your hand luggage

    Schiphol says you can take food in your hand luggage, but also lists some food products that are treated as liquids. Airlines may have additional requirements.

    Check your airline’s hand-luggage rules before you travel, especially if you want to take something to spread on your Dutch breakfast cake.

Brands to consider

Peijnenburg

Jumbo and Albert Heijn stock Peijnenburg as both a larger Dutch breakfast cake and individually portioned packs.

  • Jumbo lists, among other options, a 550 g pre-sliced cake and a pack containing ten 28 g portions.
  • Check the number of pieces for each variant, along with the current ingredients and allergen information on the packaging.

Jumbo

Jumbo’s own-brand range includes a 475 g pre-sliced plain Dutch breakfast cake.

  • A pre-sliced option is handy when you want to serve it without a knife.
  • Being listed in the supermarket range doesn’t mean it’s in stock at Schiphol or in a particular shop.

Koek & Bakker

ALDI lists, among other options under this brand, a 485 g pre-sliced wholemeal Dutch breakfast cake and a 465 g unsliced pearl sugar cake.

  • You won’t need to cut the pre-sliced version when serving it.
  • Check which variant is available locally and read the current label for dietary information.

PLUS

PLUS lists a 485 g pre-sliced plain Dutch breakfast cake and a 465 g unsliced pearl sugar version.

  • This lets you choose between slices that are ready to share and a cake that still needs cutting.
  • PLUS says product information may change; check the packaging for ingredients, allergens and nutritional information.

Tastino

Lidl lists various Dutch breakfast cake options under Tastino, including unsliced plain and pre-sliced wholemeal versions.

  • The pre-sliced or unsliced description helps you work out how you can portion the cake while travelling.
  • Check that the version you want is available at the shop where you plan to buy it.

Dutch breakfast cake to share or take with you

These Joybuy products offer two different options: a larger, pre-sliced Dutch breakfast cake to share, and a smaller version to consider if you want to take portions with you. For the latter, check the packaging to see how the pieces are wrapped.

g'woon sliced Dutch breakfast cake 485 g

g'woon sliced Dutch breakfast cake 485 g

An option for a group who want to share one cake at the same time without cutting it there and then.

The pack states 485 g. Check the number of slices before deciding whether one cake is enough for your group.

View at Joybuy
Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle breakfast cake Less Sugar-Free 250 g

A smaller pack to consider if everyone in the group wants to take a portion with them; check how many individual pieces it contains.

The product name states 250 g. Don’t assume from the variant name that the cake is sugar-free: check the exact claim, ingredients and nutritional information on the label.

View at Joybuy

Frequently asked questions

Can I take Dutch breakfast cake in my hand luggage through Schiphol?

Schiphol says you can take food in your hand luggage. Check your airline’s rules too. If you’re taking something to spread on the cake, bear in mind that Schiphol treats some food products as liquids.

When should I choose a large cake rather than individual portions?

Choose a large, pre-sliced Dutch breakfast cake if the group is eating together and can share from one pack. Individually wrapped portions are better if everyone wants to eat their piece later or take it in their own bag. In either case, check that there are enough pieces.

Is online allergen information enough to choose a Dutch breakfast cake?

Use online information to compare variants, but check the physical packaging before relying on ingredient or allergen details. Albert Heijn and PLUS say that this product information can change.

Does ‘no added sugars’ mean a cake is sugar-free?

No, these claims don’t mean the same thing. Check the exact wording on the pack you’ve chosen, and read the nutritional information and ingredients if the amount of sugar matters to you.