Which packaging works best for you?

Commuter with a regular supply

You want to be able to grab a slice for several coffee breaks without having to cut it yourself. A large pre-sliced pack, such as the 18-slice Peijnenburg Original pack described by Albert Heijn, fits the bill.

Taking one portion with you

You want to keep a single piece in your bag or desk drawer without taking an opened pack along. The Peijnenburg portion pack described by PLUS contains individually wrapped portions.

Label-conscious shopper

You compare the ingredients, fibre, sugars, sweeteners and allergens in each option before buying, rather than relying solely on the front of the pack.

What should you look for when choosing?

Start with the slice you want to take with you or eat straight away. Then choose the right packaging and compare the nutritional information for the options you’re considering.

What to look for What to check when buying Who it matters to
A substantial slice, ready to eat Look for a clear description such as ‘generously sliced’, and check the number of slices and portion size. Pack weight alone tells you nothing about slice thickness. When I stop for a quick coffee, I want to grab a slice without a knife that suits the portion I’m after. For around 44% of consumers, the slice is the most important factor in their choice.
Ingredients and nutritional value Compare fibre and sugars per 100 g, and check the ingredients list for wholemeal flour and sweeteners. When I choose Dutch breakfast cake for my coffee break, I want to know what each option contains, not just what it says on the front. For around 33% of consumers, nutritional profile comes first.
Easy to take with you Check whether the pieces are individually wrapped and what portion size is stated on the pack. I want to take one piece in my bag without having to store an opened pack. This is the most important consideration for around 23% of consumers.

Common mistakes

  • Assuming a large pack means a thick slice

    The weight of a whole loaf of Dutch breakfast cake and a product photo don’t show how thick each slice is. For example, Albert Heijn lists 18 slices for 550 g of Peijnenburg Original Sliced, but that doesn’t tell you the slice thickness.

    Check whether the current pack explicitly describes the slices as thick or generous. Use the number of slices and portion size to help assess the pack.

  • Reading a sugar claim as meaning sugar-free

    The Peijnenburg Wholemeal Sliced described by Albert Heijn lists both sugars and the sweetener xylitol. The product information warns that excessive consumption may have a laxative effect.

    As well as checking the claim on the front, read the ingredients list and nutritional information, including sugars per 100 g and per portion.

  • Assuming every Dutch breakfast cake contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So don’t assume that a particular Dutch breakfast cake contains iodised baker’s salt.

    Check the ingredients on the current pack or ask the manufacturer which salt is used in the product.

Brands compared

Peijnenburg

Albert Heijn describes pre-sliced Original and wholemeal options, while PLUS also describes an Original portion pack. Compare the different packs by variant.

  • According to Albert Heijn, the 550 g Peijnenburg Original Sliced contains 18 slices. The Original portion pack described by PLUS contains 10 individually wrapped portions.
  • The product information for the wholemeal option described by Albert Heijn lists xylitol and warns of a possible laxative effect if consumed in excess. Don’t assume this applies to other options.

Albert Heijn

The own-brand range includes AH Wholemeal Sliced Dutch Breakfast Cake, a 485 g pre-sliced pack.

  • For this option, Albert Heijn lists 41% wholemeal rye flour, 5.7 g of fibre and 34 g of sugars per 100 g.
  • Check the current pack for ingredients, nutritional information and allergens, as these product details may change.

Bolletje

Albert Heijn described a Bolletje wholemeal option as ‘generously sliced’. This is an example of a clear description of the slices, not a measured thickness.

  • A product description can be helpful if the way it’s sliced is your main priority.
  • Albert Heijn said the option described was no longer in its range. Before buying, check a current product pack rather than assuming the description applies to other options.

Sliced Dutch breakfast cake on Joybuy

These two pre-sliced wholemeal packs are a good fit for coffee breaks when you don’t want to cut your own slices. Neither product name confirms that the slices are thick or generously cut, so check this separately if it’s an important factor for you.

Peijnenburg wholemeal sliced Dutch breakfast cake 345 g

Peijnenburg wholemeal sliced Dutch breakfast cake 345 g

A pre-sliced pack for anyone who wants a slice with their coffee without needing a knife. Check the current ingredients list before relying on a claim about added sugars, and look at the pack if slice thickness matters to your choice.

View on Joybuy
g'woon wholemeal sliced Dutch breakfast cake 485 g

g'woon wholemeal sliced Dutch breakfast cake 485 g

A pre-sliced pack for anyone who wants Dutch breakfast cake for several coffee breaks. Check the number of slices and portion size on the pack before comparing portions. If you have allergies, pay particular attention to the ingredients, including the rye listed, and the current allergen information.

View on Joybuy

Frequently asked questions

Can I tell how thick a slice of Dutch breakfast cake is from the words ‘thickly sliced’?

No. Those words don’t give you a measurement in millimetres. Check the current product description and look at the number of slices and portion size too; don’t judge the thickness by pack weight or a photo alone.

Does ‘no added sugars’ mean the Dutch breakfast cake is sugar-free?

No. The Peijnenburg Wholemeal Sliced described by Albert Heijn lists 4.9 g of sugars per 100 g, as well as the sweetener xylitol. The product information warns that excessive consumption may have a laxative effect, so check the ingredients and nutritional information on the pack you buy.

Does Dutch breakfast cake always contain iodised baker’s salt?

Don’t assume it does. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. For a particular Dutch breakfast cake, check the label or ask the manufacturer.

Which allergens should I check in sliced Dutch breakfast cake?

This varies by option. The sliced Peijnenburg options described by Albert Heijn list rye and cereals containing gluten; the Peijnenburg portion pack described by PLUS also lists possible traces of milk and nuts. Check the current ingredients and allergen information for the pack you’re buying.