Anyone preparing set lunch portions
You want to know in advance how many individual portions you’ll have for lunch boxes or a meeting. Peijnenburg lists ten individually wrapped 28 g slices in its Naturel 10-pack.
Who is this for?
Anyone who prefers a larger bar
You’re looking for a breakfast cake bar rather than a small slice, and want to check whether the portion size suits your lunch break. Albert Heijn lists six 55 g portions in its plain breakfast cake bars.
Anyone comparing labels
Check the ingredients, allergen information and sugar per portion on each pack before adding breakfast cake to a shared lunch box.
What should you look for?
First, decide whether the cake needs to go into the lunch box without being divided up. Then compare the weight per portion and the label on the specific variety.
| What to consider | What to check when buying | Who is it most relevant to? |
|---|---|---|
| Sharing out portions | Compare the number of pieces, the weight of each piece and whether they are individually wrapped. | If I prepare lunch boxes in advance, I want to hand out a set number of small portions without cutting the cake. Around 42% of consumers prioritise portion control. |
| A larger snack portion | Check the weight of each bar and the number of bars in the pack; a multipack isn’t automatically a mini size. | At coffee time, I’d rather have one larger bar than a small slice. Around 33% of consumers prefer a larger portion. |
| Ingredients and nutritional information | Read the allergen information and compare the sugar content per actual portion. | If a shared lunch box needs to meet certain ingredient requirements, I want to check the label on the variety I’ve chosen first. Around 25% of consumers prioritise this check. |
Common mistakes
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Assuming a multipack contains mini breakfast cake
The number of pieces doesn’t tell you how small each portion is. Albert Heijn lists six 55 g portions in its plain breakfast cake bars, compared with the ten 28 g slices in Peijnenburg Naturel 10-pack.
Compare the weight of each piece and check whether they’re individually wrapped if you’re putting them straight into lunch boxes.
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Assuming a small slice contains little sugar
The size determines how much cake you hand out, but it doesn’t automatically tell you the nutritional value of that portion.
Check the sugar content per portion on the pack and consider it alongside the other nutritional information.
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Ordering a familiar mini variety without checking what’s available
Jumbo lists its Mini’s Ontbijtkoek and the Peijnenburg Mini’s mentioned here as no longer available in its online range.
Check the product page before ordering, and consider another pack with individually portioned pieces.
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Assuming all breakfast cake is made with iodised baker’s salt
You can’t tell from the product category alone which type of salt has been used in a particular breakfast cake.
If iodised baker’s salt matters to you, check the ingredients list on the pack you choose.
Brands to consider
Peijnenburg
The Naturel 10-pack is worth considering if you’re looking for small, pre-portioned slices.
- Peijnenburg lists ten individually wrapped 28 g slices.
- Check the ingredients and nutritional information for this variety to make sure it suits your lunch box.
AH
The AH Ontbijtkoekreep naturel 6-pack offers a larger set portion than a small slice.
- Albert Heijn lists six 55 g portions.
- A 55 g portion may not be the best fit if you’re looking for a small slice for your lunch box.
PLUS
PLUS lists Naturel breakfast cake bars in a 6-pack, which could suit a stock of set portions.
- The listed quantity of six can help you plan your lunch boxes.
- Check the weight of each bar and whether they’re individually wrapped on the pack you choose.
Snelle Jelle
Albert Heijn lists, among other products under this brand, a 5-pack of plain spiced cake.
- A pack of five could suit a set number of lunch boxes.
- Compare the portion weight, wrapping and label for each variety; the brand name doesn’t determine these details.
Breakfast cake at Joybuy
These products may suit you if you’re looking for breakfast cake for a lunch box or shared office cupboard. If you’re preparing lunch boxes in advance, pay particular attention to the portion size and whether the pieces are individually wrapped.
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Snelle Jelle Breakfast Cake Less Sugar-Free 250 g
Consider this breakfast cake for lunch boxes if the weight of each individual portion suits your plans.
Check how many portions the pack contains and whether each piece is individually wrapped. Don’t rely on the Less Sugar-Free wording alone; check the nutritional information, including the sugar content per portion.
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g'woon breakfast cake, 6 pieces
Six pieces could work well for a shared office cupboard, where people can help themselves to a portion.
If you want to put the pieces into lunch boxes in advance, check the weight of each one and whether they’re individually wrapped.
Frequently asked questions
Which breakfast cake should I choose if each lunch box needs a small portion?
Choose a pack that states the weight of each piece and contains individually wrapped slices if you want to hand out portions straight away. Peijnenburg lists ten individually wrapped 28 g slices in its Naturel 10-pack; compare this weight with larger breakfast cake bars before ordering.
Does mini breakfast cake mean a portion contains little sugar?
No. A small size doesn’t tell you how much sugar that portion contains. Check the nutritional information for the variety you choose and compare values per actual portion, not just per 100 g.
How can I check whether breakfast cake is suitable for a shared lunch box?
Read the ingredients and allergen information on the pack for the specific variety. If you’re preparing lunch boxes in advance, also check whether the pieces are individually wrapped and whether the number of portions matches the number of lunch boxes.
Can I assume breakfast cake contains iodised baker’s salt?
No. The product category doesn’t tell you which type of salt has been used in a particular cake. Check the ingredients list on the pack you choose if this matters to you.