Who is this for?

Commuters who want to take one portion with them

Want a bar or slice to enjoy with their coffee without having to cut a larger cake while travelling. Peijnenburg offers individually wrapped portions.

Commuters looking to avoid added sugar

Are looking for an individually wrapped variety with this claim and also check the sweeteners used and any warnings on the label.

Those stocking up for several days of travel

Want to keep several individual portions at home or at work. Albert Heijn lists, among other options, a 10-pack of plain slices and a box of 80 individually wrapped zero% slices.

What should you look for when choosing?

First, decide whether each portion needs to be individually wrapped. Then choose the right number of portions and compare the labels of the varieties that meet your needs.

What to consider What to check Who it matters to
Individual portions Look for ‘individually wrapped’ on the pack and check the weight of each bar or slice. If I want to enjoy one piece with my coffee while I’m out, I don’t want to have to divide up a larger cake first. For around 33% of consumers, an individual portion would be the main reason for choosing.
Sugars, sweeteners and fibre Compare the nutritional information per 100 g and per portion, and check which sweeteners are listed in the ingredients. If I want a variety with a different composition, the ingredients and nutritional values guide my choice. This would be the main consideration for around 27% of consumers.
Pack size Check the number of individual portions and the use-by date on the pack. If I take Dutch breakfast cake with me on many working days, I want a box that suits how often I use it. Around 27% of consumers would choose mainly based on pack size.
Flavour and allergens For your chosen flavour, read the ingredients, allergen information and any ‘may contain’ statements. If I don’t like a flavour or need to avoid certain ingredients, that variety isn’t for me. For around 13% of consumers, this would be the deciding factor.

Common mistakes

  • Assuming individual wrapping tells you about nutritional value

    ‘Individually wrapped’ tells you how to take the cake with you, not how much sugar or fibre a portion contains.

    Compare the nutritional information for the varieties that meet your packaging preferences.

  • Assuming ‘no added sugar’ means ‘sugar-free’

    For Peijnenburg zero%, Albert Heijn lists naturally occurring sugars and xylitol. The product information warns that excessive consumption may have a laxative effect.

    Before choosing a larger box, read the ingredients, nutritional information and warnings on the pack.

  • Choosing a flavour without reading the label

    The Peijnenburg portions listed contain rye. Ingredients and allergens may vary between varieties.

    Check the label of the exact variety you choose every time you buy it, including any ‘may contain’ statement.

  • Assuming iodised baker’s salt is always used

    You can’t tell which salt has been used in a particular variety just from the Dutch breakfast cake category. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt.

    If the type of salt used matters to your choice, check the ingredients list for the specific product.

Brands and retailer ranges to explore

Peijnenburg

Peijnenburg lists individually wrapped plain portions in packs of 5 bars weighing 32.5 g each and 10 slices weighing 28 g each.

  • The listed pack sizes give you one wrapped portion for each coffee break.
  • Check the ingredients for each variety: the standard portions list rye and sugars; the zero% product information lists xylitol and a warning about excessive consumption.

Jumbo (huismerkassortiment)

Jumbo offers Dutch breakfast cake in a range of pack sizes and varieties, alongside Peijnenburg products.

  • The range gives you options to compare pack sizes.
  • Check each individual product to make sure the bars or slices are actually wrapped separately.

Albert Heijn (retailerassortiment)

Albert Heijn lists a 10-pack of Peijnenburg plain slices weighing 28 g each, as well as a larger box of individually wrapped zero% slices.

  • The difference in portion count helps you choose between a small pack and a larger stock-up box.
  • Use the current packaging to check the ingredients, nutritional values and allergens.

PLUS (retailerassortiment)

PLUS lists Peijnenburg Ontbijtkoekrepen Original in a box of five individually wrapped bars.

  • A pack of five individually wrapped bars suits anyone who doesn’t want to keep a large stock at home.
  • Check the product information for your chosen pack again when you buy it.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if Dutch breakfast cake is available in individual portions?

Look for ‘individually wrapped’ and check the weight of each bar or slice. For example, Peijnenburg lists individually wrapped bars weighing 32.5 g and slices weighing 28 g.

Is Dutch breakfast cake with no added sugar also sugar-free?

No, these two labels don’t mean the same thing. For Peijnenburg zero%, Albert Heijn lists naturally occurring sugars and xylitol; also read the warning about excessive consumption.

What should I check before buying a variety if I have an allergy?

Read the ingredients and allergen information on the current pack for that variety. The Peijnenburg portions listed contain rye; check each product for other ingredients and any ‘may contain’ statements.

Does all Dutch breakfast cake contain iodised baker’s salt?

You can’t tell from the name alone. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt; check the ingredients list for the specific product.