If you want to put out a plate in a hurry
A pre-sliced cake saves you having to cut it during the match. Peijnenburg says its 550 g sliced breakfast cake contains eighteen slices; check whether that’s enough for your guests.
Which pack works best for you?
If you want to hand out individually wrapped portions
If guests arrive at different times or want to take something with them, individually wrapped portions are an option. Peijnenburg says its 10-pack contains ten individually wrapped 28 g slices.
If you’re buying for guests with dietary requirements
Ask which ingredients or allergens they need to avoid, and check the packaging of the exact product. Nutritional information can also vary between breakfast cakes.
What should you look for when choosing?
First, decide how you want to serve it: from a plate, after cutting it yourself, or in individually wrapped portions. Then compare the pack size and label of the products that suit your plans.
Large pre-sliced cake
Choose this if: guests need to be able to take a slice straight from a plate.
Bear in mind: you’ll be serving from one opened pack, so follow the storage instructions on the label once it’s open.
Large unsliced cake
Choose this if: you want to decide how thick the slices are and can cut it in advance.
Bear in mind: otherwise, you’ll need a knife and chopping board during the match.
Individually wrapped slices
Choose this if: guests want to pick up a wrapped portion at different times.
Bear in mind: the Peijnenburg 10-pack contains 280 g in total, compared with 550 g for that brand’s large sliced version.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Quantity and ease of serving | Compare the net weight, number of slices and whether the cake is pre-sliced. | If everyone wants to help themselves at once, I want to put out enough slices without having to cut them. This combination is the top priority for around 50% of consumers. |
| Individually wrapped portions | Check how many slices are individually wrapped and how many grams each slice weighs. | If guests arrive at different times or want to take something with them, I want to be able to give each person a wrapped portion. This is the top priority for around 30% of consumers. |
| Ingredients and nutritional information | Read the ingredients, allergen warnings and nutritional information for the product you choose. | If someone needs to avoid an ingredient or prefers wholemeal, I want to find the right product. The label is the most important consideration for around 20% of consumers. |
Common mistakes
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Assuming a multipack is the same as a large sharing pack
The Peijnenburg 10-pack contains ten 28 g slices: 280 g in total. That’s less breakfast cake than the 550 g sliced version, even though you can hand out the portions individually.
Estimate how many people are likely to want a slice, then compare the number of slices and the total weight.
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Assuming every guest can eat the same breakfast cake
Ingredients vary between products. PLUS lists wheat and rye in its Korenlanders Bakkers plain breakfast cake, and also warns that it may contain nuts.
Ask guests about allergies in advance and check the packaging of the cake you actually buy.
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Assuming every cake contains iodine from baker’s salt
A general statement about baker’s salt doesn’t tell you whether a specific breakfast cake contains iodine.
Only rely on information about the ingredients of the product you’ve chosen if you have product-specific details, for example from the manufacturer.
Brands compared
Peijnenburg
Offers both large sliced breakfast cakes and individually wrapped slices.
- Peijnenburg says its 550 g sliced version contains eighteen slices.
- The 10-pack contains 280 g in total; compare the pack size before buying for a group.
Koek & Bakker
ALDI lists a 485 g pack of this brand’s sliced wholemeal breakfast cake.
- The sliced cake is ready to serve on a plate.
- If you want to plan portions, check how many slices are in the pack you choose.
AH
Albert Heijn offers plain breakfast cake in a 485 g sliced version and a 550 g unsliced version.
- You can choose between serving it straight away and cutting the slices yourself.
- You’ll need a knife and chopping board for the unsliced version.
PLUS Korenlanders
PLUS lists a 500 g pack of Bakkers plain breakfast cake.
- The 500 g pack is a useful size to compare when planning several portions.
- For this product, PLUS lists wheat and rye and warns that it may contain nuts; check the current label.
Tastino
Lidl lists Tastino breakfast cake in pack sizes from 465 to 550 g.
- Compare these pack sizes with the amount you need for your group.
- Check the exact product and number of portions before deciding how many packs you need.
Breakfast cake at Joybuy
These options suit two ways of serving breakfast cake during a match night: slices from a pre-sliced cake, or portions for guests who arrive at different times. Compare the pack size with the number of guests.
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g'woon sliced breakfast cake, 485 g
The sliced cake is ideal for guests who want to take a slice straight from the plate. Compare the 485 g pack size with the number of people you’re serving, and check the number of slices and ingredients on the packaging.
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Snelle Jelle Less Sugar-Free breakfast cake, 250 g
Consider this pack if you want guests to be able to help themselves at different times. Check how many portions are in the 250 g pack. Don’t assume from the product name that it’s sugar-free; read the nutritional information and ingredients.
Frequently asked questions
Which breakfast cake should I serve during an orange-themed match?
A large pre-sliced cake is practical if several guests want to take a slice straight away. If you can cut it in advance, an unsliced cake is another option; choose individually wrapped portions if serving guests at different times matters more.
Should I check for gluten and nuts when buying breakfast cake for a group?
Yes. Ask about allergies and check the label on the exact product. PLUS lists wheat and rye in its Korenlanders Bakkers plain breakfast cake and warns that it may contain nuts.
Does every breakfast cake contain iodine from baker’s salt?
You can’t assume that every breakfast cake does. A general statement about baker’s salt doesn’t confirm the ingredients of a specific product; check product-specific information instead.
How should I store a large breakfast cake after opening it?
Follow the storage instructions on the pack you’ve bought. PLUS recommends storing its Korenlanders Bakkers plain breakfast cake in a cool, dry place and sealing it well after opening.
How can I compare the sugar content of different breakfast cakes?
Compare the nutritional information for the products you’re considering on the same basis, such as sugar per 100 g or per portion. The Netherlands Nutrition Centre lists 11,2 g of sugar for a 30 g slice of breakfast cake and notes that the amount can vary by brand.