Who is each option right for?

Office buyers stocking a shared tin

If colleagues help themselves, sliced Dutch breakfast cake saves you having to cut it up. Check the storage instructions too: Jumbo says its Original Sliced cake should be kept in a sealed tin once opened.

Colleagues comparing nutritional information

If you’re keeping an eye on sugars and fibre, compare the figures per 100 g and per portion. For zero-sugar versions, check which sweeteners are used and read the warnings on the packaging.

Organisers of a coffee break

For a meeting or treat, a generously filled cake or one with a distinctive flavour could suit the occasion. If you choose an unsliced cake, remember that it will need cutting and serving.

What should you look for when choosing?

Decide whether the cake is mainly for everyday self-service or a planned treat. Then check the nutritional information and allergens for each option.

What to consider What to check Who is it important for?
Portions and storage Is the cake sliced or individually wrapped? Once opened, follow the storage instructions on the packaging. If colleagues help themselves, I want them to be able to grab a slice without having to cut it first. Convenience is the top priority for around 31% of consumers.
Sugars, fibre and sweeteners Compare sugars and fibre per 100 g and per portion. For zero-sugar versions, also check the ingredients and warnings. I want to compare nutritional values without overlooking a warning about sweeteners. Around 31% of consumers prioritise this consideration.
Flavour and the occasion Check the listed flavourings and whether an unsliced cake needs to be prepared before serving. For a meeting, I’m more likely to look for something distinctive than a cake for a quick snack. The occasion is the main consideration for around 23% of consumers.
Allergens and dietary requirements Read the up-to-date ingredients and allergens list, including any ‘may contain’ statements. If not everyone can eat the same ingredients, I need to know which cake I can offer. Checking this is the top priority for around 15% of consumers.

Common mistakes

  • Assuming wholemeal means low in sugar

    Jumbo lists 35.5 g of sugars and 8.2 g of fibre per 100 g for its Wholemeal Dutch Breakfast Cake. So the word ‘wholemeal’ is no substitute for comparing the nutritional values.

    Check both sugars and fibre per 100 g, and look at the portion size of the option you’re considering.

  • Assuming zero-sugar is the right choice for everyone

    The AH Zero and Jumbo Zero product pages list sweeteners and warn that excessive consumption may have a laxative effect.

    Keep the ingredients information available when colleagues are choosing from a shared tin.

  • Checking allergens only on the front of the pack

    Regular versions may contain rye and cereals containing gluten. Even with a gluten-free version, the information on the specific packaging is what matters.

    Check the ingredients, allergens and any ‘may contain’ statements on every new pack.

  • Treating ‘premium’ as a specific product feature

    On its own, the word ‘premium’ doesn’t tell you whether a Dutch breakfast cake is generously filled, organic, pre-sliced or individually wrapped.

    Decide which specific feature matters for your coffee break or shared tin, then check for it on the packaging.

Brands to consider

Peijnenburg

Peijnenburg offers several types of Dutch breakfast cake, including sliced, individually wrapped and gluten-free options.

  • According to Peijnenburg, the Naturel 10-pack contains ten individually wrapped slices, each weighing 28 g.
  • The gluten-free Naturel is a different option: Peijnenburg lists 42 g of sugars and 1.0 g of fibre per 100 g.

AH

AH offers plain, zero-sugar and organic Dutch breakfast cake as separate options.

  • According to Albert Heijn, AH Zero contains 4.9 g of sugars and 16 g of fibre per 100 g.
  • AH Zero contains xylitol; the product page warns that excessive consumption may have a laxative effect.

Jumbo

Jumbo offers plain, wholemeal and zero-sugar Dutch breakfast cake; compare the details for the option you choose.

  • Jumbo lists 8.2 g of fibre per 100 g for its Wholemeal Dutch Breakfast Cake.
  • The same wholemeal option contains 35.5 g of sugars per 100 g. Jumbo Zero carries a warning about excessive consumption.

Koek & Bakker

At ALDI, the Koek & Bakker range includes sliced wholemeal and luxury Dutch breakfast cake options.

  • ALDI describes its 485 g wholemeal Dutch breakfast cake as pre-sliced.
  • ALDI marks the generously filled luxury option as available while stocks last; check that the option you want is in stock.

PLUS

PLUS offers regular sliced Dutch breakfast cake and a Korenlanders Bakkers option.

  • PLUS lists 38.5 g of sugars and 3.7 g of fibre per 100 g for Korenlanders Bakkers Naturel.
  • Check the up-to-date nutritional information and allergens on the packaging you choose.

Dutch breakfast cake at Joybuy

These products include sliced Dutch breakfast cake for self-service and a Snelle Jelle option for anyone who wants to take portions with them. Check the packaging if portion sizes, nutritional values or allergens are key considerations.

g'woon sliced wholemeal Dutch breakfast cake, 485 g

g'woon sliced wholemeal Dutch breakfast cake, 485 g

For colleagues helping themselves from a shared tin: this wholemeal Dutch breakfast cake is sliced, and the pack contains 485 g.

Before offering it to colleagues with dietary requirements, check the up-to-date ingredients and allergens list on the packaging.

View at Joybuy
Snelle Jelle Less Sugar-Free Dutch breakfast cake, 250 g

Snelle Jelle Less Sugar-Free Dutch breakfast cake, 250 g

If you want to hand out Dutch breakfast cake as individual portions or take it with you, check the packaging to see how this option is portioned and wrapped.

The pack contains 250 g. Compare sugars and fibre per 100 g and per portion using the current label; don’t assume the nutritional values from the product name.

View at Joybuy

Frequently asked questions

How should I store Dutch breakfast cake once opened?

Follow the instructions for the option you choose. Jumbo says its Original Sliced cake should be kept in a sealed tin in a cool, dry place once opened.

Is Dutch breakfast cake with no added sugars suitable for every office biscuit tin?

Not necessarily: as well as sugars and fibre, compare the ingredients and warnings. According to Albert Heijn, AH Zero contains xylitol, while Jumbo says Jumbo Zero contains maltitols. Both product pages warn that excessive consumption may have a laxative effect.

Can someone who avoids gluten eat regular Dutch breakfast cake?

Don’t offer regular Dutch breakfast cake to someone who avoids gluten without checking the label. The regular options reviewed list rye or cereals containing gluten; always check the current packaging, even for a gluten-free option.

Does Dutch breakfast cake always contain iodised baker’s salt?

Don’t assume this is the case for a particular Dutch breakfast cake. If the type of salt used matters to you, check the ingredients list on the packaging.

Does organic Dutch breakfast cake automatically contain less sugar?

No: the organic label alone tells you nothing about the amount of sugars. Albert Heijn lists 41 g of sugars per 100 g for AH Biologisch Ontbijtkoek Naturel; compare the nutritional information for the options you’re considering.