Who is this choice for?

Office team looking for thick slices

For the organiser who wants to choose the thickness of each slice in a lunch pack. An unsliced cake lets you do that, but you’ll need to cut it yourself.

Buyer comparing nutritional information

For anyone comparing plain varieties with those that have no added sugar, and checking sugars, fibre, serving size and ingredients on the label.

Manager of shared lunch packs

For anyone preparing Dutch breakfast cake for several colleagues who needs to check the ingredients, allergens and any warnings about possible allergen presence on each pack.

What should you look for?

First decide whether you want to cut thick slices yourself or simply serve them quickly. Then check the portions, nutritional information and allergens for each variety you’re considering.

What to consider What to check before buying Who it matters to
Cutting thick slices yourself Check whether the cake is unsliced and decide how many pieces you want to cut from it. If I want to make a more substantial slice for each lunch pack, I need to be able to choose the thickness myself. Around 33% of consumers put this flexibility first.
Comparing nutritional information Compare sugars and fibre per 100 g and per serving; also check which sweeteners have been used. When choosing products for a regular range, I want to know what’s in one slice, not just what’s on the front of the pack. For around 25% of consumers, this is the first consideration.
Serving quickly Check whether the cake is pre-sliced and how many slices or servings are listed on the pack. If colleagues need to grab their lunch pack quickly, I don’t want to have to cut up a whole cake each time. Around 17% of consumers value this predictable serving size most.
Managing allergens Read the ingredients list and any warnings about possible allergen presence on each current pack. When several colleagues are choosing from the same range, I want to check the allergens listed for each variety. Around 17% of consumers give this information top priority.
Planning what to serve Check the pack size, the number of usable servings and availability before placing your order. For a shared lunch, I want to arrange enough suitable packs without assuming a set number of slices from an unsliced cake. Around 8% of consumers put this planning first.

Common mistakes

  • Assuming pre-sliced means thickly sliced

    The number of slices shown on a pack doesn’t tell you how thick each one is. So you can’t tell whether they’ll be right for the lunch pack you have in mind.

    If choosing the slice thickness matters, buy an unsliced cake and agree in advance how you’ll divide it up.

  • Relying only on the ‘no added sugar’ claim

    That claim doesn’t tell you how much sugar a serving contains or which sweeteners have been used. The Peijnenburg variety described contains xylitol; Jumbo lists maltitols and warns that its zero variety may have a laxative effect if consumed in excess.

    Check the nutritional information per 100 g and per serving, the ingredients list and any warnings on the pack you choose.

  • Assuming the allergens based on the brand

    Ingredients and warnings can vary between Dutch breakfast cake varieties. According to the Netherlands Food and Consumer Product Safety Authority, allergens that must be declared have to appear on the label.

    Use the current packaging for each variety to create your office guide, and make that information available to colleagues.

Brands compared

Peijnenburg

Peijnenburg offers both sliced varieties and an unsliced plain cake. That makes the brand worth considering if you’re weighing up ready-cut slices against cutting your own.

  • Peijnenburg offers its 345 g plain variety as either 12 sliced portions or an unsliced cake with 12 servings.
  • The sliced variety with no added sugar lists 4,9 g of sugars and 17 g of fibre per 100 g, but contains xylitol. This information applies to that specific variety.

AH

AH’s plain Dutch breakfast cake is unsliced, giving you the flexibility to choose the thickness of each slice.

  • Albert Heijn lists this pack as 550 g, with 18 servings of 30 g.
  • The product information lists rye and cereals containing gluten, including the possible presence of other cereals. Check the label if allergens are important for your team.

Jumbo

The sliced zero Dutch breakfast cake from Jumbo described here is an option to compare nutritional information, not to choose your own slice thickness.

  • For this variety, Jumbo lists a 475 g pack, around 16 servings, 5,8 g of sugars and 17,4 g of fibre per 100 g.
  • The variety contains maltitols. Jumbo warns that excessive consumption may have a laxative effect; also read the allergen information on the pack.

PLUS

The plain Dutch breakfast cake from PLUS described here is pre-sliced, making it suitable when you want ready-cut portions.

  • PLUS lists this variety as a 485 g pack, with 36 g of sugars and 3,3 g of fibre per 100 g.
  • Use the nutritional and allergen information on the current pack: PLUS notes that product information may change.

Koek & Bakker

ALDI lists sliced wholemeal and zero Dutch breakfast cake under this brand. Both are worth considering if pre-sliced portions are a priority.

  • ALDI describes both varieties mentioned as pre-sliced and lists each pack as 485 g.
  • Check the nutritional information and allergens on the pack you choose; the terms wholemeal and zero don’t give you the full picture.

Unsliced Dutch breakfast cake on Joybuy

This product selection is suited to an office lunch pack where you want to cut the Dutch breakfast cake into thick slices yourself.

g'woon unsliced Dutch breakfast cake, 550 g

g'woon unsliced Dutch breakfast cake, 550 g

Ideal if you want to choose the slice thickness for an office lunch pack; cut and portion it in advance.

Unsliced 550 g pack.

Before serving it to colleagues with allergies, check the current label: the available product information about rye and allergens is contradictory.

View on Joybuy

Frequently asked questions

Which Dutch breakfast cake should I choose if I want to serve thick slices?

Choose an unsliced Dutch breakfast cake if you want to decide the thickness yourself. Pre-sliced cake saves you the effort of cutting, but the number of slices listed doesn’t tell you how thick they are.

Is Dutch breakfast cake with no added sugar automatically suitable for every office lunch pack?

No. Check the sugars and fibre per 100 g and per serving, the ingredients and any warnings for each variety. The Peijnenburg variety described contains xylitol; the Jumbo zero variety contains maltitols and carries a warning about excessive consumption.

How do I check allergens for a shared lunch pack?

Check the current packaging of each variety of Dutch breakfast cake individually and make the information available to colleagues. According to the Netherlands Food and Consumer Product Safety Authority, allergens that must be declared have to appear on the label; also look out for product-specific warnings about possible allergen presence.

Does all Dutch breakfast cake contain iodine because of the rules on baker’s salt?

No, that conclusion doesn’t follow from the rules on baker’s salt. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bread, bread substitutes and other bakery products only as a result of adding baker’s salt containing no more than 65 mg of iodine per kg of salt. Check the ingredients information for the Dutch breakfast cake you choose if you want to know which salt has been used.