Which packaging works best for whom?

Colleagues handing out lunch

If everyone needs to grab a portion quickly or take it with them, individually wrapped slices are practical. Just count them beforehand to make sure there are enough for the group.

People ordering for a shared lunch table

If colleagues are eating on site, you can put out a larger pre-sliced cake. Consider its weight, the expected group size and how you plan to serve it.

People ordering with ingredients in mind

If you prefer wholemeal or want the ‘no added sugars’ claim, it helps to compare the varieties individually. Always check the label on the packaging you choose for allergen information.

What should you look for when choosing?

First decide whether you’re handing out individual portions or putting a cake on the table. Then check the quantity and the label of the variety you want to buy.

What to consider What to check when buying Who is this most important for?
Serving without cutting Check how many slices there are and whether they’re individually wrapped. For the Peijnenburg Naturel 10-pack reviewed, Jumbo lists ten individually wrapped slices of 28 g each. If colleagues are taking their lunch with them, I want to be able to give everyone their own slice straight away. Around 31% of consumers prioritise this convenience when serving.
Quantity for the team Compare the net weight with the expected number of people eating; a large pack doesn’t necessarily state how many portions it contains. For a lunch table, I want to put out enough cake for the group and I’m happy to serve it from shared packaging. For around 25% of consumers, quantity is the main consideration.
Preference for the sugar claim Read the exact ‘no added sugars’ claim, the ingredients, the nutritional information per portion and any warnings. If this claim matters for our order, I want to assess the chosen variety without assuming anything about its other nutritional qualities. Around 25% of consumers give this preference priority.
Ingredients and allergens Check the current ingredients list and allergen information for the exact variety you’ve chosen, including any ‘may contain’ information. If colleagues need to know what they can eat first, I don’t want to rely on a similar-looking pack. For around 19% of consumers, checking the label comes first.

Common mistakes

  • Assuming one multipack will be enough for everyone

    According to Jumbo, the Peijnenburg packs reviewed contain either ten or eight individually wrapped slices of 28 g each. So one pack may not contain enough slices for a larger group.

    Count the expected number of people eating, then decide how many packs you’ll need or what else to add to the lunch spread.

  • Assuming a sugar claim covers all dietary needs

    ‘No added sugars’ says nothing by itself about allergens or other ingredients. According to the product information, the Peijnenburg variety reviewed includes ingredients such as xylitol and rye.

    Use the claim only to address that specific preference, and ask colleagues with relevant dietary requirements to check the current label for their chosen variety.

Brands to consider

Peijnenburg

The multipacks described by Jumbo are worth considering if you want to hand out individually wrapped slices.

  • Jumbo lists ten individually wrapped slices of 28 g each for Naturel, and eight individually wrapped slices of 28 g each for the variety reviewed with the ‘no added sugars’ claim.
  • The varieties reviewed list rye and possible traces of milk or nuts. Check the allergen information on the pack you choose.

PLUS

The PLUS Naturel reviewed is a 485 g pre-sliced Dutch breakfast cake for a shared lunch table.

  • PLUS lists it as pre-sliced, so there’s no need to cut it at the office.
  • The variety reviewed contains rye flour and may contain wheat, barley and oats. Check the current label.

Koek & Bakker

ALDI Nederland describes larger, pre-sliced Dutch breakfast cakes under this name, in Zero and wholemeal varieties.

  • ALDI Nederland lists both varieties reviewed in 485 g packs.
  • Don’t assume the slices are individually wrapped; check the packaging if you need individual portions.

Dutch breakfast cake for an office lunch on Joybuy

These Dutch breakfast cakes are worth comparing if you’re choosing between a pre-sliced cake for the lunch table and a pack of six. If you’re considering the pack of six, check how the pieces are supplied if individual wrapping is important for your lunch.

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

A 485 g pre-sliced cake for a shared lunch table when you don’t want to cut it yourself. Check the packaging to make sure the serving format and ingredients suit the colleagues who’ll be eating it.

View on Joybuy
g'woon Dutch breakfast cake, 6 pieces

g'woon Dutch breakfast cake, 6 pieces

The pack contains six pieces, so it could suit a smaller group or work as an addition to lunch. Before buying, check whether the pieces are sliced or individually wrapped if that matters when serving them.

View on Joybuy

Frequently asked questions

Are individually wrapped slices always more convenient for an office lunch?

No. They’re handy if colleagues are taking their portions with them or you want to serve them without cutting. If everyone is eating together at the table, a larger pre-sliced cake may work just as well; either way, count how many people will be eating.

Can I assume that ordinary Dutch breakfast cake is gluten-free?

No. The Peijnenburg and PLUS varieties reviewed list rye; the PLUS variety also states that it may contain wheat, barley and oats. Check the current label on the exact Dutch breakfast cake you’re buying.

Is Dutch breakfast cake labelled ‘no added sugars’ suitable for everyone?

No. That claim doesn’t answer every question about ingredients and nutritional information. The Peijnenburg variety reviewed lists xylitol and rye; read the warnings and allergen information on the pack you choose.

How should I store a large Dutch breakfast cake until lunchtime?

Follow the storage instructions on the pack you’ve bought. For the PLUS variety reviewed, PLUS advises storing it in a cool, dry, dark place; cover a shared cake appropriately while serving.