Who might find Dutch breakfast cake handy on the go?

Commuter or student short on prep time

Want to take a snack with you without having to cut the Dutch breakfast cake or store an opened pack? Individually wrapped slices give you a set portion. Also compare the nutritional information and allergens for the variant you choose.

Shopper comparing fibre content

Want to compare a wholemeal variant with a plain one within the Dutch breakfast cake range? Check the fibre per slice and per 100 g so differences in portion size don’t skew the comparison.

Shopper checking ingredients or allergens

Read the ingredients and allergens on the exact pack rather than relying on the product name. According to Peijnenburg, its individually wrapped plain portions contain rye flour and may contain milk, hazelnuts, almonds and other cereals containing gluten.

What should you look for when choosing?

First decide whether you’re mainly looking for a portion that’s easy to take with you, want to compare nutritional values or need to check the ingredients. Then read the label on the variant you’re actually buying.

What to consider What to check Who it matters to
Packaging and portion size Are the slices individually wrapped, and how many grams does one portion weigh? If I don’t want to cut it on the go or carry an opened pack, I look for a portion that’s ready to take with me. This convenience comes first for around 46% of consumers.
Fibre and sugars Compare fibre and sugars per portion and per 100 g on a like-for-like basis. When I choose Dutch breakfast cake as a snack to have with lunch, I want to compare the nutritional values of plain and wholemeal varieties. This comparison takes priority for around 36% of consumers.
Ingredients and allergens Check the type of grain, allergen warnings and any claims on the current packaging. If ingredients or allergens determine my choice, I need to know what’s in this exact variant. For around 18% of consumers, this is the first thing they consider.

Common mistakes when choosing

  • Assuming wholemeal Dutch breakfast cake is a complete lunch

    More fibre within the Dutch breakfast cake category doesn’t tell you everything about lunch. Peijnenburg also lists 11 g of sugars per 28 g slice for the wholemeal variant it tested.

    Compare fibre and sugars separately, and think about what else you’ll have for lunch alongside the Dutch breakfast cake.

  • Relying on a claim such as ‘zero’ alone

    A product name or claim on the front of the pack doesn’t show you the ingredients or nutritional values of the exact variant.

    Check the nutritional information and portion size on the current packaging before comparing variants.

  • Skipping the allergen label

    Ingredients and warnings can vary between variants. Albert Heijn also points out that product information, including allergy information, can change.

    Check the ingredients and allergen warnings on the pack you choose every time you buy it.

Brands as a guide

Peijnenburg

Peijnenburg offers, among other products, sliced wholemeal Dutch breakfast cake and a 10-pack of plain slices in individual wrappers.

  • According to Peijnenburg, the wholemeal variant tested contains 1.4 g of fibre per 28 g slice.
  • The plain portion pack and the wholemeal variant differ in packaging and ingredients. Compare the nutritional information for the specific variant.

Albert Heijn

Albert Heijn’s Dutch breakfast cake range includes several types of product, including sliced and gluten-free varieties.

  • The different product types make it worth comparing the packaging and labels side by side.
  • Albert Heijn warns that ingredients, nutritional values and allergy information can change. Use the current packaging when making dietary and allergen choices.

Lidl

Lidl Netherlands lists a 485 g zero Dutch breakfast cake.

  • This variant gives you a specific option for comparing a claim on the front of the pack with the nutritional information on the packaging.
  • Don’t base a comparison of ingredients or nutritional values on the name ‘zero’ alone; read the label on the pack.

Dutch breakfast cake to take with you from Joybuy

This individually wrapped Dutch breakfast cake bar is a handy choice if you want a set snack to have alongside lunch on the go. If nutritional information and allergens are important to you, compare the details on the current packaging.

Snelle Jelle Breakfast Cake Less Sugar-Free 250g packaging

Snelle Jelle Breakfast Cake Less Sugar-Free 250g

For anyone who wants to take an individually wrapped Dutch breakfast cake bar as a snack to have with lunch.

The pack contains five individually wrapped 50 g bars, 250 g in total.

The product information lists rye and gluten, and possible traces of nuts and milk. Check the current label if you have allergies.

Compare the nutritional values per bar and per 100 g on the packaging before factoring the variant name into your choice.

View at Joybuy

Frequently asked questions

Is Dutch breakfast cake a complete lunch to take with you?

No. Think of a slice of Dutch breakfast cake as a snack or an addition to your lunch, not automatically as a complete lunch. Voedingscentrum lists 11.2 g of sugars and 1.1 g of fibre, among other values, for a 30 g slice. Check the exact variant and what else you’re having for lunch when deciding what’s right for you.

Does wholemeal Dutch breakfast cake automatically contain less sugar?

No. ‘Wholemeal’ doesn’t necessarily mean a lower sugar content. Peijnenburg lists 11 g of sugars and 1.4 g of fibre per 28 g slice for the wholemeal variant it tested. Compare both values separately on the label.

Can I rely on the product name for allergen information?

No. Read the ingredients and allergen warnings on the current packaging for the exact variant. According to Peijnenburg, its plain portion pack contains rye flour and may contain milk, hazelnuts, almonds and other cereals containing gluten.