If you’re buying Dutch breakfast cake for a group
For a shared King’s Day table, a familiar plain flavour and a sliced or individually wrapped format can make serving easier. Jumbo offers these formats in its Dutch breakfast cake range.
Which choice is right for you?
If wholemeal and fibre are your priorities
Compare the wholemeal ingredients and fibre content per 100 g of the products you’re considering. Check the sugars too: the wholemeal variety listed by PLUS contains both wholemeal rye and sugars.
If you want to avoid added sugar
As well as checking the ‘no added sugar’ claim, look at the sugar content, ingredients and any warnings. The Peijnenburg variety we checked contains xylitol.
What should you look for when choosing?
First, decide which flavour and serving format will suit your King’s Day table. Then compare the ingredients and nutritional information of the varieties that meet your needs.
| What to consider | What should you check? | Who is it important to? |
|---|---|---|
| Familiar flavour and easy sharing | Choose between sliced, unsliced and individually wrapped options; check the portion size. | If I’m putting Dutch breakfast cake out for a group, I want a familiar flavour and pieces that are easy to serve. Taste and ease of sharing are the top priorities for around 31% of consumers. |
| Wholemeal and fibre | Check the wholemeal ingredients and compare both fibre and sugars per 100 g. | I want to be able to choose wholemeal rye without overlooking the rest of the nutritional information. Wholemeal and fibre are priorities for around 31% of consumers. |
| Added sugars | Check ‘of which sugars’ per 100 g, along with sweeteners and any warnings. | When choosing, I mainly want to avoid added sugars, but I also want to know what’s used in the cake instead. This is the main consideration for around 23% of consumers. |
| Festive flavour | Check the flavourings, ingredients and allergens in your chosen variety. | For a festive table, I’d rather choose a more distinctive flavour than a simple plain cake. A treat-style flavour is the deciding factor for around 15% of consumers. |
Common mistakes
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Assuming wholemeal means low in sugars
PLUS lists its Wholemeal Dutch Breakfast Cake as containing 41% wholemeal rye flour and 34.1 g of sugars per 100 g. So the word ‘wholemeal’ doesn’t tell you how much sugar this variety contains.
Compare the ingredients, fibre and sugars per 100 g of the products you’re considering.
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Assuming no added sugar means sugar-free
The Peijnenburg wholemeal variety we checked, which has no added sugar, still contains 4.9 g of sugars per 100 g and includes xylitol. The product information warns that excessive consumption may have a laxative effect.
Check the nutritional information, ingredients and usage warnings, not just the wording on the front of the pack.
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Overlooking cereals containing gluten
The wholemeal products we checked contain rye. The name of the category alone doesn’t tell you whether an individual product is suitable for a diet that requires you to avoid gluten.
Always check the ingredients and allergen information on the current packaging of the exact product.
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Choosing a generously filled variety based on appearance alone
A festive-sounding product name doesn’t tell you which ingredients, allergens or nutritional values the cake contains.
Read the label on the variety you plan to serve, especially if you need to take specific dietary requirements into account.
Comparing brands and supermarket own-label products
Peijnenburg
Peijnenburg offers plain, wholemeal and no-added-sugar varieties, among others.
- According to the product information listed by PLUS, the wholemeal variety we checked with no added sugar contains 17 g of fibre and 4.9 g of sugars per 100 g.
- That variety contains xylitol and carries a warning about excessive consumption. Another Peijnenburg variety, described as lower in sugar, is still listed by Albert Heijn as containing 25 g of sugars per 100 g.
Jumbo
Jumbo offers plain, wholemeal and flavoured varieties in its Dutch breakfast cake range.
- Sliced and individually wrapped options are available, so you can compare different ways to serve them.
- Compare the nutritional information for the specific variety you’re considering; the serving format doesn’t tell you how much sugar or fibre it contains.
PLUS
The PLUS Wholemeal Dutch Breakfast Cake we checked is a sliced own-label product made with wholemeal rye.
- PLUS lists it as containing 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
- The same product contains 34.1 g of sugars per 100 g; in this case, wholemeal is no indication that it’s low in sugars.
Koek & Bakker
ALDI offers sliced wholemeal Dutch breakfast cake, a zero variety and a generously filled variety under this name, among others.
- ALDI lists the sliced wholemeal variety in a 485 g pack; the sliced zero variety is described as having no added sugar.
- If you have a specific dietary requirement, check the label of the generously filled variety for ingredients, allergens and nutritional information.
Dutch breakfast cake on Joybuy
This sliced wholemeal Dutch breakfast cake is an option if you’re mainly looking for a wholemeal variety to serve at a shared table. Check the label if the amount of sugar or any allergens will also affect your choice.
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g'woon sliced wholemeal Dutch breakfast cake, 485g
A sliced variety for anyone who wants to serve wholemeal Dutch breakfast cake at a shared table.
If you’re choosing based on sugar content, compare the nutritional information per 100 g. Also check the ingredients and allergens on the packaging of this product.
Frequently asked questions
Does wholemeal Dutch breakfast cake automatically contain less sugar?
No. PLUS lists its Wholemeal Dutch Breakfast Cake as containing 41% wholemeal rye flour and 5.7 g of fibre per 100 g, but also 34.1 g of sugars per 100 g. Compare both nutritional values for the products you’re choosing between.
Is Dutch breakfast cake with no added sugar also sugar-free?
No, that claim doesn’t mean it’s sugar-free. The Peijnenburg wholemeal variety we checked with no added sugar contains 4.9 g of sugars per 100 g and includes xylitol. Read the nutritional information and ingredients for the variety you choose.
What should I know about Dutch breakfast cake containing xylitol if I have pets?
Keep the Peijnenburg variety we checked that contains xylitol out of reach of pets. The product information warns that xylitol is not suitable for animals; check the packaging if you buy a different variety.
Can I assume Dutch breakfast cake is gluten-free?
No. The wholemeal products we checked contain rye. If you need to avoid gluten, check the gluten-free claim and allergen information on the current packaging of the exact product.
How should I store Dutch breakfast cake once opened?
Follow the storage instructions on the packaging of the product you buy. For the varieties we checked, PLUS and Peijnenburg recommend storing them in a cool, dry, dark place. Peijnenburg also recommends keeping its variety in a sealed tin or container, if possible.