Who is this choice relevant to?

Fans of a pronounced cocoa flavour

If you’re looking for chocolate-flavoured Dutch breakfast cake to enjoy with coffee, a cocoa or chocolate percentage for the specific product tells you more than the word ‘choco’. Peijnenburg lists chocolate and cocoa beans as ingredients in its Tussendoor+ Choco, but that doesn’t confirm a high cocoa content.

Shoppers comparing nutritional information

If sugars and fibre matter to you, you can compare values per 100 g or per portion. General product descriptions such as ‘wholegrain’ and ‘no added sugars’ are no substitute for the nutrition table for the variant you choose.

Buyers looking to serve individual portions

For a counter, coffee area or communal space, the choice between sliced pieces and individually wrapped bars can make a practical difference. Check the number of pieces and the weight per piece before choosing a format for sale or serving.

What should you look for when choosing?

First decide whether a pronounced cocoa flavour is essential. Then compare the nutritional information and choose a pack that suits how the Dutch breakfast cake will be offered.

What to consider What should you check? Who is this most important for?
Cocoa flavour Check the cocoa or chocolate percentage for the exact variant and read the ingredients. If I’m looking for a pronounced cocoa flavour, I want to know how much cocoa or chocolate the cake contains. This is the main consideration for around 25% of consumers.
Nutritional value Compare sugars, fibre and salt per 100 g or per portion of the same size. If I mainly want to weigh up sugars and fibre, I need to be able to compare the variants on the same basis. This is the main consideration for around 42% of consumers.
Portions and serving Check whether the cake is sliced or individually wrapped, how many pieces the pack contains and how much each piece weighs. When serving several people, I want to offer portions without having to slice the cake each time. This is the most important consideration for around 33% of consumers.

For a comparison of product types, the Netherlands Nutrition Centre gives the following values per 30 g slice: 11.2 g sugars and 1.1 g fibre for regular Dutch breakfast cake, 7.3 g sugars and 3.6 g fibre for reduced-sugar Dutch breakfast cake, and 0.8 g sugars and 5.1 g fibre for Dutch breakfast cake with no added sugar. The values for the Dutch breakfast cake you buy may differ, so check the nutritional information on that pack too.

A chocolate bar calls for different checks from regular Dutch breakfast cake. Peijnenburg states that its Tussendoor+ Choco with no added sugars contains 4% chocolate, but this does not establish a high cocoa percentage. The individually wrapped bar may be convenient for serving, provided the ingredients and warnings are suitable for your intended use.

Common mistakes

  • Taking ‘dark’ as proof of high cocoa content

    Chocolate or cocoa beans in the ingredients do not, by themselves, tell you how high the cocoa content is. Peijnenburg states that its Tussendoor+ Choco contains 4% chocolate; this is not the same as specifying a cocoa percentage.

    Only describe the cake as ‘high cocoa’ when the percentage is clearly stated for that exact variant. Otherwise, describe it as a chocolate variant.

  • Assuming wholegrain means low in sugars

    Peijnenburg states that its sliced wholegrain Dutch breakfast cake contains 37% wholegrain rye flour and 39 g sugars per 100 g. The proportion of wholegrain flour therefore doesn’t tell you how much sugar this variant contains.

    Check wholegrain ingredients and nutritional values separately, and compare sugars, fibre and salt for the same quantity.

  • Overlooking sweeteners and warnings

    Peijnenburg Tussendoor+ Choco with no added sugars contains polyols. The packaging warns that excessive consumption may have a laxative effect.

    For a product with no added sugars, check the ingredients and any usage warnings before choosing it for serving.

  • Assuming all Dutch breakfast cake contains iodine

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. This means you cannot assume that Dutch breakfast cake contains iodine simply because of its product category.

    If iodine content matters for the product information, check the label or ask the manufacturer of the specific cake.

Brands to consider

Peijnenburg

Peijnenburg offers products including sliced wholegrain Dutch breakfast cake and individually wrapped Tussendoor+ Choco bars.

  • According to Peijnenburg, the sliced wholegrain variant contains 12 slices per pack; the chocolate bars are individually wrapped.
  • The chocolate listed in the chocolate bar does not confirm a high cocoa content. Check the exact variant if a dark cocoa flavour is essential.

Albert Heijn

The AH range includes sliced plain, wholegrain and zero Dutch breakfast cake, as well as products from other brands.

  • The different formats give you options to compare packaging and portions.
  • Compare the ingredients and nutritional values of each product; a variant’s name doesn’t tell you how much cocoa, sugar or fibre it contains.

Jumbo

Jumbo stocks its own-brand Dutch breakfast cake and products from other brands in various formats.

  • Product-specific nutritional values are available for Jumbo Naturel Ontbijtkoek: 39.4 g sugars and 0.79 g salt per 100 g.
  • These values apply to this plain variant, not all Jumbo Dutch breakfast cake; nor is it a confirmed dark cocoa variant.

PLUS

The PLUS range includes own-brand Dutch breakfast cake in formats such as plain, wholegrain, zero and bars.

  • The product formats make it possible to compare sliced pieces with bars.
  • Identifying any of these variants as Dutch breakfast cake with a high cocoa content requires product-specific ingredient information.

Koek & Bakker

This ALDI brand offers products including sliced wholegrain Dutch breakfast cake and unsliced luxury Dutch breakfast cake with pearl sugar crystals.

  • The sliced wholegrain variant comes in pre-cut pieces, ready to serve.
  • The pearl sugar variant is unsliced and does not provide evidence for choosing it on the basis of a dark cocoa flavour.

Lidl

Lidl’s Dutch range includes a zero Dutch breakfast cake product weighing 485 g.

  • The stated pack weight makes it possible to compare the product format.
  • ‘Zero’ on its own doesn’t answer questions about cocoa content, ingredients or nutritional values. Check the packaging of the product you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘dark’ on Dutch breakfast cake automatically mean it contains lots of cocoa?

No, that description doesn’t prove a high cocoa content. Peijnenburg states that Tussendoor+ Choco contains 4% chocolate, but this doesn’t establish the bar’s cocoa percentage. If that’s important to your choice, check for an explicit percentage for the exact variant.

Does Dutch breakfast cake with no added sugar always contain more fibre?

Not necessarily for every brand or variant. The Netherlands Nutrition Centre gives 5.1 g fibre per 30 g slice for Dutch breakfast cake with no added sugar, compared with 1.1 g for regular Dutch breakfast cake on the same portion basis. When buying, compare the nutritional information for the specific products.

Should I check for sweeteners in a chocolate bar with no added sugars?

Yes, read the ingredients and usage warnings for the bar you choose. Peijnenburg lists xylitol and maltitol in Tussendoor+ Choco and warns that excessive consumption may have a laxative effect.

Does Dutch breakfast cake in the Netherlands always contain iodine from baker’s salt?

No, you can’t assume this for every Dutch breakfast cake. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. For a specific product, check the label or ask the manufacturer which ingredients it uses.