Which option is right for you?

If you want something quick to serve with coffee

Pre-sliced portions save you having to cut the cake yourself. Also consider how many coffee breaks you want one opened pack to last.

If you’re keeping an eye on sugar

A variety with no added sugars may be one of your selection criteria. Also compare the total sugars per 100 g and the portion you actually have.

If wholemeal or ingredients matter to you

Look for a product explicitly labelled wholemeal. If particular grains or allergens matter to your choice, check the current packaging for that variety.

What should you look for when choosing?

What to consider What should you check? Who is this most important to?
Ready to serve Does the packaging say that the Dutch breakfast cake is sliced? If I want to serve slices straight away with coffee, I don’t want to have to cut them first. For around 33% of consumers, ease of serving is the top priority.
Sugars and nutritional information Compare sugars per 100 g and per slice; check any claim about added sugars separately. If I want to compare sugars, I look beyond names such as ‘zero’ or ‘plain’. For around 25% of consumers, this comparison is the main reason for choosing a particular variety.
Wholemeal and ingredients Check the wholemeal label and the ingredients and allergen information for the exact variety. If I’m specifically looking for wholemeal or need to check certain ingredients, I can’t rely on the brand name alone. For around 25% of consumers, checking the label is what makes the difference.
Pack size to suit your needs Check the pack weight or number of slices and choose a size that suits how you’ll use it. For the occasional coffee break, I don’t want to open a pack and have lots left over. For around 17% of consumers, choosing a suitable pack size matters most.

Common mistakes

  • Assuming ‘no added sugars’ means ‘low in sugar’

    That label alone doesn’t tell you how much total sugar, fibre or energy the product contains. The Netherlands Nutrition Centre notes that nutritional values can vary between brands.

    Compare the nutritional information for the exact varieties, both per 100 g and for the portion you have.

  • Choosing a large pack for a one-off coffee break

    A larger pack won’t necessarily suit how often you serve Dutch breakfast cake; you may have some left over.

    Check the pack weight or number of slices and choose an amount that suits how you’ll use it.

  • Treating plain, wholemeal and zero as the same choice

    These labels highlight different product features. For example, a wholemeal label doesn’t tell you how much sugar the Dutch breakfast cake contains.

    Decide which feature matters to you, then check the nutritional information for that variety.

  • Assuming ingredients based on the product category

    Ingredients vary between Dutch breakfast cakes. PLUS lists rye and possible traces of wheat, barley and oats in its sliced plain variety; this doesn’t tell you about every other variety or whether iodine has been added.

    Check the current packaging of the product you want to buy, and contact the manufacturer for product-specific information if you need it to make your choice.

Brands to consider

Peijnenburg

Jumbo and Albert Heijn stock sliced plain and wholemeal varieties from Peijnenburg, including varieties with no added sugars.

  • There are different product labels and pack sizes to compare with your own preferences.
  • Nutritional values and pack contents vary by variety, so compare the exact pack.

AH

Albert Heijn lists sliced AH Dutch breakfast cake in plain, wholemeal and Zero varieties, all in 485 g packs.

  • The varieties have the same stated pack weight, making it easier to compare their product labels.
  • Check the information for each individual variety for its ingredients and nutritional values.

Jumbo

Jumbo lists a sliced plain own-brand Dutch breakfast cake in a 475 g pack.

  • The range also includes other Dutch breakfast cake varieties and pack sizes.
  • Check the packaging of the variety you choose; a range overview is no substitute for the label.

PLUS

The PLUS product page describes a 485 g sliced plain Dutch breakfast cake and provides ingredients, allergen and nutritional information.

  • PLUS states that this variety contains 36 g of sugars per 100 g, so you can compare this figure with other labels.
  • Check the current packaging before relying on ingredient or nutritional information.

Koek & Bakker

ALDI lists a sliced wholemeal Dutch breakfast cake and a sliced Zero variety from Koek & Bakker, both in 485 g packs.

  • The product labels make it clear whether you’re looking at a wholemeal variety or one with no added sugars.
  • These labels don’t mean the same thing; check the full product information for each variety.

Sliced wholemeal Dutch breakfast cake on Joybuy

This product selection is for anyone looking for sliced wholemeal Dutch breakfast cake to enjoy with their afternoon coffee. If you have other preferences, such as a variety with no added sugars, always compare the product label and nutritional information for the specific product.

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

g'woon wholemeal Dutch breakfast cake, sliced, 485 g

An option to consider if you want pre-sliced portions and are specifically looking for wholemeal Dutch breakfast cake.

The pack contains 485 g. Check the current packaging for ingredients, allergens and nutritional information if these matter to your choice.

View on Joybuy

Frequently asked questions

What does ‘medium sliced’ mean for Dutch breakfast cake?

Don’t use ‘medium sliced’ as a guide to the thickness of a slice. Check whether the Dutch breakfast cake is sliced, and look at the number of slices or the pack weight if portion size matters for your coffee break.

Is Dutch breakfast cake with no added sugars automatically low in sugar?

No, that label doesn’t tell you how much sugar the product contains in total. Compare the nutritional information for the exact variety; the Netherlands Nutrition Centre says nutritional values can vary between brands.

How much sugar is there in a slice of Dutch breakfast cake?

The Netherlands Nutrition Centre gives 11.2 g of sugar for a 30 g slice of Dutch breakfast cake. The amount in your slice depends on the product and the weight of your portion, so check the label.

Can I rely on the product name if I need to avoid certain grains?

No, check the ingredients and allergen information on the exact pack. PLUS lists rye and possible traces of wheat, barley and oats in its sliced plain Dutch breakfast cake; check other varieties separately.

Does all Dutch breakfast cake contain added iodine?

Don’t assume so based on the product category. If iodine matters to your choice, check the current packaging for the specific variety or ask the manufacturer which ingredients are used.