BBQ hosts who want to share with ease
You can slice a large cake yourself; with a pre-sliced cake or individually wrapped slices, there’s no need. Choose the pack format to suit how you want to serve the cake.
Who are the different pack formats for?
Shoppers who want to check sugars or sweeteners
Compare a regular version with one that has no added sugars by checking the nutritional information per portion and the ingredients list. This claim doesn’t mean the cake contains no sugars.
Guests with dietary requirements or allergies
For them, the information on the exact pack matters. The regular Peijnenburg Naturel portion pack contains rye; Peijnenburg’s gluten-free Naturel version contains milk and lupin, among other ingredients.
What should you look for when choosing?
For a summer BBQ, first decide how you want to serve the Dutch breakfast cake. Then check the ingredients for any guests who plan to eat it.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Serving and quantity | Check the weight, the number of slices and whether the cake is unsliced, pre-sliced or individually wrapped. | If I want to share cake at the table, I want to serve slices without opening a pack for every guest. For around 25% of consumers, ease of serving is likely to be the main consideration. |
| Sugars and sweeteners | Compare sugars per 100 g and per portion; also read the ingredients list and any warnings about sweeteners. | If I want to know what a slice contains, I look beyond the wording on the front of the pack. For around 38% of consumers, ingredients are likely to be the priority. |
| Allergens | Read the latest ingredients and allergen information, including any statements about what the product may contain. | If I’m catering for a guest who needs to avoid certain ingredients, I want to know which other allergens are in a gluten-free cake too. For around 12% of consumers, allergens are likely to be the deciding factor. |
| Range | Compare the type of cake and pack format at each shop; Dutch breakfast cake and spiced cake bars are not the same product. | If I’m still deciding where to buy cake, I want to know which format best suits serving or handing it out. For around 25% of consumers, the range available is likely to be the deciding factor. |
Common mistakes
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Confusing Dutch breakfast cake with a chocolate box
Dutch breakfast cake is for serving or handing out, not a chocolate box. So first decide whether you’re looking for something to put on the table or a chocolate gift.
Once you know what you’re buying it for, look in the right product category.
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Relying only on the ‘no added sugars’ claim
Peijnenburg states that its Naturel with no added sugars contains 4,9 g sugars per 100 g. For its Tussendoor+ Choco with no added sugars, the brand warns that excessive consumption may have a laxative effect.
Check the nutritional information, ingredients and warnings for the version you want to buy.
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Assuming gluten-free means free from all allergens
Peijnenburg’s gluten-free Naturel contains, among other ingredients, lupin protein concentrate and whey protein concentrate from milk. So the gluten-free label doesn’t answer every question about allergens.
Check the latest allergen information for the exact product for each guest.
Brands to consider
Peijnenburg
Peijnenburg sells Dutch breakfast cake in several formats, including a regular portion pack, a version with no added sugars and a gluten-free Naturel version.
- The product information lets you compare the pack format and nutritional details of the different versions.
- Check the allergens for each version: the regular Naturel portion pack contains rye, while the gluten-free Naturel version contains milk and lupin.
Snelle Jelle
Jumbo and PLUS list Snelle Jelle spiced cake bars in multipacks, including Naturel and zero versions.
- Bar packs are another format to compare with a large Dutch breakfast cake.
- Check the ingredients and allergens for your chosen bar on the product page or pack.
Koek & Bakker
ALDI lists pre-sliced Koek & Bakker Dutch breakfast cake, including a wholemeal version and a zero version with no added sugars.
- The pre-sliced format is useful if you don’t want to slice it yourself.
- Read the nutritional information and allergen details for your chosen version on the pack.
Dutch breakfast cake on Joybuy
Related products will be available soon.
Frequently asked questions
Is Dutch breakfast cake an alternative to a chocolate box as a BBQ gift?
Not if you’re specifically looking for a chocolate gift: Dutch breakfast cake and a chocolate box are different products. But if you want cake for the BBQ table, you can choose a Dutch breakfast cake that suits how you plan to serve it.
Should I choose a large Dutch breakfast cake or individually wrapped slices?
A large or pre-sliced cake is suited to serving at the table; individually wrapped slices are more practical if guests are each taking a portion or taking one with them. Peijnenburg says its Naturel portion pack contains ten individually wrapped 28 g slices; PLUS lists its unsliced Naturel Dutch breakfast cake in a 550 g pack.
Is Dutch breakfast cake with no added sugars also sugar-free?
No, the two claims don’t mean the same thing. Peijnenburg states that its Naturel with no added sugars contains 4,9 g sugars per 100 g; compare the nutritional information and ingredients for the version you choose.
Can gluten-free Dutch breakfast cake contain other allergens?
It can: Peijnenburg’s gluten-free Naturel contains milk and lupin. Check the latest pack for all the ingredients and allergens that matter to your guests.