Who are these snacks suited to?

The quick-session snacker

You want something to grab during a short gaming break without having to slice it or prepare a topping first. Sliced or individually wrapped Dutch breakfast cake fits the bill; check which format the version you choose comes in.

The label comparer

You don’t choose based on a claim on the front alone: you compare sugars, fibre and salt per 100 g and per portion. The ingredients and allergens in the specific version matter too.

The sourdough and crunch seeker

You’re mainly looking for a crunchy snack that actually contains sourdough. A sourdough rye crispbread is a different choice from soft Dutch breakfast cake, and you may want to add a topping.

What should you look for when choosing?

Sliced or individually wrapped Dutch breakfast cake

Best for: a soft snack you can grab without a topping during a short break.

The trade-off: nutritional values depend on the version and portion size; a claim on the packaging doesn’t tell the whole story.

Sourdough rye crispbread

Best for: when you want real sourdough and a crunchy base for your snack.

The trade-off: crispbread isn’t Dutch breakfast cake, and you may need to add a topping or prepare a portion separately.

First decide whether grab-and-go convenience or a crunchy sourdough base matters more to you. Then compare the packaging of products that fit your choice.

What to consider What should you check? Who is this most important for?
Convenience and portions Is the breakfast cake sliced or individually wrapped? Check which portion size the nutritional information refers to. If I only have a short break, I want to be able to grab a clearly defined portion straight away. Around 40% of consumers put convenience first.
Nutritional values and ingredients Compare sugars, fibre and salt per 100 g and per portion; also read the ingredients and allergens for that version. When choosing between versions, I want to know what’s actually in my portion, not just what the front of the pack promises. Around 40% of consumers give this comparison top priority.
Sourdough and texture Check whether sourdough appears in the ingredients and whether you’re looking for a soft cake or a crunchy crispbread. What matters most for my snack is getting real sourdough and a crunchy texture. That’s the main priority for roughly 20% of consumers.

Nutritional values aren’t interchangeable between product types. The Voedingscentrum gives the values for an average 30 g slice of Dutch breakfast cake as 11.2 g sugars, 1.1 g fibre and 0.17 g salt; don’t treat these figures as specifications for every breakfast cake. Even with a version labelled ‘no added sugars’, the full nutrition table is still relevant when checking how much sugar the product contains.

Common mistakes

  • Assuming breakfast cake has to be sourdough

    Dutch breakfast cake and sourdough don’t mean the same thing: one is a type of product, while the other refers to a way of making it. If you’re mainly looking for sourdough, you may end up choosing a crispbread or bread instead of breakfast cake.

    Start by deciding what sort of snack you want. Then check the ingredients list to make sure your chosen product actually contains sourdough.

  • Choosing based only on ‘wholemeal’ or a sugar claim

    That kind of label doesn’t tell you everything about the amount of sugars, fibre and salt, or the portion size. The figures for an average slice of Dutch breakfast cake don’t necessarily apply to a specific version either.

    Read the nutritional information per 100 g and per portion, and compare the ingredients of the versions you’re considering.

  • Relying on unclear allergen information on a product page

    The product information for G'woon Wholemeal Breakfast Cake lists rye flour, but a general allergen statement on the same page contradicts this. This matters particularly if you need to avoid certain ingredients.

    Check the current packaging and the formal allergen declaration. If you’re unsure about an allergen that matters to you, don’t buy the product until you’ve checked with the manufacturer.

Brands to help you compare

The examples below show the different types of Dutch breakfast cake you can compare within a brand or range; the features of one version don’t apply to the entire range.

Peijnenburg

Offers, among other options, plain, portion-sized and ‘no added sugars’ versions.

  • For one sliced version with no added sugars, Peijnenburg lists rye flour, chicory root fibre and xylitol.
  • Don’t assume those ingredients apply to other Peijnenburg versions; check their individual labels.

Jumbo

The own-brand range includes different types of Dutch breakfast cake, including sliced, wholemeal and flavoured versions.

  • You can compare products in the range by type and packaging, for example if you want a portion you can grab straight away.
  • Check the ingredients, portion format and current availability for the version you choose.

Koek & Bakker

ALDI sells a pre-sliced Zero breakfast cake under this label.

  • ALDI describes this version as having no added sugars and lists a pack size of 485 g.
  • Check the sugars and other nutritional values on the specific pack rather than relying on the version name alone.

G'woon

Offers, among other products, plain and sliced wholemeal breakfast cake.

  • The sliced wholemeal version reviewed lists 43% wholemeal rye flour and 5.9 g fibre per 100 g.
  • For this version, the general allergen statement on the product page contradicts the mention of rye in the ingredients. Check the current packaging.

Dutch breakfast cake and sourdough crispbread on Joybuy

If you want a cake you can grab quickly, you’ll find two breakfast cake options here; if you’re mainly after a crunchy product with sourdough, you can also take a look at the rye crispbread. For each option, compare the packaging and nutritional information for the specific product.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

A Dutch breakfast cake option if you want to grab a bar during a short break. Check the pack for the portion size and whether the nutritional values are given per bar or per 100 g; don’t infer the total amount of sugars from the version name.

View on Joybuy
G'woon wholemeal Dutch breakfast cake, sliced, 485 g

G'woon wholemeal Dutch breakfast cake, sliced, 485 g

The sliced format suits anyone who wants to grab a slice without having to cut it. The product information lists 43% wholemeal rye flour and 5.9 g fibre per 100 g. If you have a relevant allergy, check the current packaging: the ingredients and the general allergen statement on the product page contradict each other.

View on Joybuy
Wasa sourdough rye crispbreads, 235 g

Wasa sourdough rye crispbreads, 235 g

A crunchy option if you’re specifically looking for a sourdough crispbread, rather than soft Dutch breakfast cake. The product information lists wholemeal rye and wholemeal rye sourdough, with 19 g fibre and 0.3 g sugars per 100 g. You may want to prepare a topping separately, and remember to check the allergens on the packaging.

View on Joybuy

Frequently asked questions

Is sourdough crispbread automatically gluten-free?

No. Sourdough doesn’t automatically make a product containing gluten-bearing grains gluten-free. The Voedingscentrum lists rye, wheat and barley among grains that contain gluten; if you need to avoid gluten, always check the label of the specific crispbread.

Should I check the packaging for allergens in breakfast cake and crispbreads?

Yes, check the allergen declaration on the product you’re actually buying. The Netherlands Food and Consumer Product Safety Authority sets out the requirement to declare allergens on labels; a general or contradictory statement on a webpage is no substitute.

How can I tell whether my Dutch breakfast cake contains iodised baker’s salt?

Check the ingredients list for the specific breakfast cake if the type of salt used matters to you. Don’t assume that every breakfast cake or sourdough product contains the same salt just because it belongs to that product category.

How should I store opened breakfast cake or crispbread?

Follow the storage instructions on the packaging of the product you’ve chosen. For G'woon breakfast cake, Joybuy advises closing the pack securely after opening; check the packaging itself for the best-before date and any other instructions.