What should you look for when choosing?
For Flag Day, first decide what matters most to you: a generous slice, quick serving, the ingredients or enough portions that are available locally. Use the weight per slice as an indication of portion size, not as a measure of thickness.
| What to consider |
What to look for |
Who it matters to |
| Generously cut slices |
Look for an explicit description of the slice. Don’t infer its physical thickness or firmness from the weight per slice. |
If I want to add toppings to my breakfast cake or serve it with a little flag, a generous slice is my priority. Around 31% of consumers put this feature first. |
| Ease of serving |
Check whether the cake is pre-sliced and how many slices the pack contains. |
When serving several guests, I don’t want to have to cut it on the spot, and I want to know in advance how many slices I have. For around 25% of consumers, ease of serving matters most. |
| Ingredients and nutritional information |
Compare the ingredients, nutritional values per 100 g, allergens and any sweeteners for each variety. |
If the ingredients matter to my guests, I want to be able to assess the exact variety rather than rely on the front of the pack. Around 19% of consumers put the ingredients first. |
| Quantity and availability |
Match the number of slices to your guest list and check that your chosen variety is available locally. |
I want to have enough sliced portions to serve without relying on one hard-to-find variety. Quantity and availability are top priorities for around 25% of consumers. |
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Frequently asked questions
Which breakfast cake is explicitly described as generously cut?
Albert Heijn describes Bolletje Natural Sliced Breakfast Cake as generously cut and lists 10 slices in a 375 g pack. That’s a product description, not an independent measurement of thickness or firmness. Albert Heijn says this variety is no longer part of its range, so check whether you can find it locally.
Do more slices in a pack mean they’re thinner?
No. The pack weight and number of slices only let you calculate the average weight per slice. Peijnenburg lists 345 g and 12 slices for its Wholegrain with No Added Sugars variety, which works out at an average of 28.75 g per slice. Without measurements, that doesn’t tell you for certain how thick or firm the slices are.
Should I assume that breakfast cake contains iodised baking salt?
No, don’t assume this for every breakfast cake. If it matters to your choice, check the ingredients list for the exact variety for a mention of baking salt or iodised salt.
Where can I check the allergens in breakfast cake?
Read the ingredients and allergen information on the exact packaging, including any statements about what the product may contain. The Bolletje Natural Sliced Breakfast Cake described by Albert Heijn contains, among other things, cereals containing gluten and lupin; don’t assume the same applies to other varieties.
How should I store sliced breakfast cake after opening?
Reseal the packaging carefully after opening and follow the storage instructions for your chosen cake. For its sliced natural variety, Peijnenburg recommends storing it in a cool, dry, dark place, and says you can also use a sealed storage tin or container.