For handing out slices on the go
You want to give each participant a slice without having to cut it on the spot. Jumbo lists ten individually wrapped 28 g slices in the Peijnenburg naturel 10-pack.
Which pack works best for you?
For serving a larger group from one place
You can serve the cake from a central point and want to know in advance how many portions you have. Jumbo lists 18 slices in the 550 g pack of sliced Peijnenburg and 19 portions in the 475 g pack of sliced Jumbo Naturel Ontbijtkoek.
For comparing ingredients for your group
You want to check sugars, fibre and allergens for the exact product before handing it out. Compare the nutritional information per 100 g, as well as the ingredients and allergens on the pack.
What should you look for when choosing?
First, decide whether participants will take a slice with them or someone will serve the cake from a central point. Then check how many portions you need and which ingredients matter to your group.
Individually wrapped slices
Choose this: if you want to give each participant a slice to take away without cutting anything.
The trade-off: each slice has its own wrapper.
Large pack of pre-sliced cake
Choose this: if a leader can hand out the slices from one place.
The trade-off: the slices aren’t individually wrapped, and you’ll need to reseal the pack once it’s open.
Unsliced cake
Choose this: if you can cut it into portions before the hunt.
The trade-off: cutting and portioning takes preparation.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Handing it out straight away | Count the individually wrapped slices and check the weight of each one. | I want to be able to give everyone their own slice on the go, without cutting a cake or passing an open pack around. For around 33% of consumers, ease of serving comes first. |
| Portions and leftovers | Check the stated number of slices or portions and how to reseal the pack once opened. | For a larger group, I want to plan enough slices in advance and be able to store any leftover cake. Around 27% of consumers give portion planning top priority. |
| Sugars and fibre | Compare the nutritional information per 100 g and per portion; check the ingredients too. | If I’m serving different varieties, I want to compare their sugars and fibre on a like-for-like basis. Around 20% of consumers pay closest attention to this nutritional information. |
| Allergens and ingredients | Check the exact pack to see which allergens are present and which it may contain. | If someone in the group has a known allergy, I want to know what’s in this variety before handing it out. For around 20% of consumers, checking the ingredients is their main concern. |
Common mistakes when handing it out
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Expecting individually wrapped slices when you’ve bought a pack of pre-sliced cake
A multipack of individually wrapped slices, a pack of pre-sliced cake and an unsliced cake each call for a different way of serving.
Choose a pack that suits the number of participants, and decide in advance whether someone will be serving from a central spot.
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Assuming the allergens in one variety apply to all Dutch breakfast cake
The naturel varieties reviewed contain rye, but declarations of other possible allergens vary from product to product.
Read the label on the pack you’re actually serving. If someone has a known allergy, check with them or their parent or guardian beforehand.
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Assuming Dutch breakfast cake contains the iodised baker’s salt used in bread
The Voedingscentrum discusses iodised baker’s salt in bread. This doesn’t mean that Dutch breakfast cake contains this ingredient.
Check the ingredients list for the specific cake if this information matters to your choice.
Brands to compare
Peijnenburg
The product information reviewed shows that Peijnenburg offers both individually wrapped slices and larger packs of pre-sliced cake.
- According to Jumbo, the naturel 10-pack contains ten individually wrapped slices weighing 28 g each.
- According to Jumbo, the 550 g pack of sliced naturel cake contains 18 slices, but they aren’t individually wrapped.
Jumbo
Jumbo offers sliced naturel Dutch breakfast cake with a stated number of portions.
- Jumbo lists 19 portions in the 475 g pack of pre-sliced cake.
- Check the ingredients and allergens for this exact variety before sharing the slices.
PLUS
PLUS lists a 485 g pack of sliced naturel cake and a 550 g pack of unsliced naturel cake.
- You can choose between pre-sliced cake and a whole cake that you portion yourself.
- The unsliced variety needs to be cut into portions before you serve it.
Albert Heijn
Albert Heijn’s range overview includes sliced AH varieties, such as naturel and wholemeal, in 485 g packs.
- The overview lets you browse different pre-sliced varieties.
- Compare the ingredients, nutritional information and allergens on the product page and the pack for your chosen variety.
Koek & Bakker
ALDI describes a 485 g pack of sliced wholemeal Dutch breakfast cake from Koek & Bakker.
- According to ALDI, the slices are pre-cut.
- Check the number of slices and the label information on the pack you buy.
Tastino
Lidl listed Tastino Dutch breakfast cake in pack sizes ranging from 465 to 550 g.
- These sizes are worth considering if you’re looking for a larger pack to portion yourself.
- Check whether your chosen variety is pre-sliced and what information is shown on the pack.
Dutch breakfast cake at Joybuy for a central serving point
This 485 g pack of sliced Dutch breakfast cake is a good fit for serving from one place. If you want to plan one slice per participant, check the number of slices on the pack.
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g'woon sliced Dutch breakfast cake 485 g
This pre-sliced Dutch breakfast cake is a good option if you’re serving the slices from a central spot.
The pack contains 485 g. Before planning your portions, check how many slices it contains.
If anyone has allergies, check the label on the exact pack; the product information lists rye and possible traces of other cereals, milk, almonds and hazelnuts.
Frequently asked questions
Can I give all the children the same Dutch breakfast cake?
First, check the allergens on the exact pack. The naturel varieties reviewed contain rye; declarations about possible traces of milk, nuts or other cereals vary between varieties. If someone has a known allergy, check in advance what’s suitable for them.
How should I store a large pack once it’s open?
Seal the leftover cake and follow the storage instructions on the pack you’ve chosen. For the sliced packs reviewed, Jumbo recommends storing them in a dry place and keeping them in a sealed container or tin once opened.
Does ‘no added sugars’ mean the Dutch breakfast cake is sugar-free?
No. The Peijnenburg wholemeal variety reviewed, which has no added sugars, lists 4,9 g of sugars per 100 g and contains xylitol. Compare the nutritional information, ingredients and portion size for the exact variety.
Can I assume Dutch breakfast cake contains iodised baker’s salt?
No, don’t assume that. The Voedingscentrum describes the use of iodised baker’s salt in bread; that doesn’t tell you which ingredients a specific Dutch breakfast cake contains. Check the pack of the product you choose.