What should you look for when choosing?
First decide whether the cake is mainly for the table or whether you want to take portions with you. Then compare the packaging and, if it matters to you, the nutritional information for the variant you’ve chosen.
| What to consider |
What to check before buying |
Who is this most important for? |
| Sharing at the table |
Check the total weight and whether the cake is pre-sliced; decide how much you want to serve. |
I want to serve the Dutch breakfast cake to several people at Easter lunch without having to open individual portions first. Sharing straight away is the top priority for around 42% of consumers. |
| Taking some with you after lunch |
Look for an explicit statement that the pieces are individually wrapped, and check the number of pieces and the amount per piece. |
If there’s any cake left over, I want to be able to pack it easily in lunchboxes. Individual portions are the top priority for around 33% of consumers. |
| Ingredients and nutritional information |
Read the ingredients and allergen information for the exact variant; compare sugars and fibre per 100 g and per portion. |
I want to know what’s in the cake or bar I’ve chosen before serving it or packing it for someone. This information matters most to around 25% of consumers. |
Brands and ranges to consider
These ranges include both cakes for the table and packs containing multiple portions. Always check the specific variant: the brand name alone tells you nothing about the packaging or ingredients.
Peijnenburg
Peijnenburg offers large loaves of Dutch breakfast cake and portion packs, including an Original 10-pack with ten 28 g slices.
- Albert Heijn describes the ten slices in the Original 10-pack as individually wrapped.
- If you have a specific dietary or allergy requirement, check the ingredients for this variant on the latest packaging.
AH
The AH range includes a 485 g pre-sliced loaf of Dutch breakfast cake and individual bar variants, including the Spiced Cake Bar zero 5-pack.
- Albert Heijn lists 16 portions for its pre-sliced Dutch breakfast cake.
- The Spiced Cake Bar zero is a spiced cake bar, not a regular loaf of Dutch breakfast cake. Albert Heijn says it contains xylitol, and that excessive consumption may have a laxative effect.
Jumbo
Jumbo’s range includes pre-sliced Dutch breakfast cake and an Original pack containing six pieces.
- A pre-sliced version can be served straight away.
- If you’re buying a multipack, check whether each piece has its own wrapper.
PLUS
PLUS offers Original breakfast cake bars in a 330 g 6-pack described as ‘individually wrapped’.
- The product description makes it clear that the bars are individually wrapped.
- PLUS lists rye and cereals containing gluten, and also mentions possible traces of ingredients including milk, almond and hazelnut. If you have an allergy requirement, check the latest label.
Goud Gebakken
The ALDI brand offers a large 550 g unsliced loaf of Dutch breakfast cake; ALDI also sells cake bites in a pack of six.
- ALDI describes the six cake bites as individually wrapped.
- Before choosing a specific variant of the cake bites, check the ingredients and allergens on the packaging.
Lidl
Lidl offers cake bars in packs of six, including a ‘lower-sugar Dutch breakfast cake’ variant.
- The number of bars per pack is listed, so you can work out how many you need.
- Six bars in a pack doesn’t confirm that each bar is individually wrapped; also check the nutritional information and allergens for your chosen variant.
Dutch breakfast cake to share at the table
These Joybuy products are pre-sliced or unsliced loaves of Dutch breakfast cake for anyone who wants to share a cake at Easter lunch. Check the packaging separately if you’re specifically looking for individually wrapped portions for lunchboxes.
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g'woon Wholemeal Dutch breakfast cake, pre-sliced, 485 g
A pre-sliced cake for serving straight away at the table. The pack contains 485 g. If you have a dietary or allergy requirement, read the latest label for this variant.
View at Joybuy
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g'woon Dutch breakfast cake, 6 pieces
A pack of six pieces for sharing among several people. If each piece needs to go into a lunchbox separately, check the packaging: the number of pieces doesn’t confirm that they’re individually wrapped.
View at Joybuy
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g'woon Dutch breakfast cake, unsliced, 550 g
An unsliced 550 g loaf to cut into portions for the Easter table yourself. Allow time to cut it before serving, and check the latest label if allergens are relevant to your choice.
View at Joybuy
Frequently asked questions
Should I buy a large loaf of Dutch breakfast cake or a multipack for Easter lunch?
Choose a large pre-sliced loaf if you mainly want to serve the slices straight away at the table. If you need to take individual portions with you afterwards, choose a multipack that explicitly says they’re individually wrapped.
Are all multipacks of Dutch breakfast cake individually wrapped?
No, the term ‘multipack’ doesn’t confirm this. Albert Heijn says its Peijnenburg Original 10-pack contains ten 28 g slices that are individually wrapped; check this again for every other variant.
Is a lower-sugar bar automatically the right choice for my lunchbox?
No, the information about sugars is just one part of the product details. Also read the ingredients, portion size and any warnings; for example, Albert Heijn lists xylitol in its AH Spiced Cake Bar zero.
Should I check the allergens again if I know the brand?
Yes, check the latest packaging for the exact variant. For its Original breakfast cake bars, PLUS lists rye and cereals containing gluten, as well as possible traces of other allergens. Another product from the same brand may have different ingredients.
Does every loaf of Dutch breakfast cake contain iodine because baker’s salt is used?
You can’t conclude that from the general description of baker’s salt. The Dutch Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised salt for bread and other bakery products, but this doesn’t establish which salt is used in a particular loaf of Dutch breakfast cake. Check the label or ask the manufacturer.