Organising a coffee morning
You want to serve Dutch breakfast cake to several guests and are checking the pack weight. If you have time to slice it yourself, an unsliced cake is an option.
Who is this for?
Hosting and serving in a hurry
You want to have slices ready to serve straight away. A pre-sliced pack saves you the effort, but check how many grams it contains.
Choosing a variety carefully
You’re comparing the ingredients and nutritional information for plain, wholemeal or no-added-sugar varieties. If your guests need to avoid allergens, check the label on the exact pack.
What should you look for when choosing?
First decide how much Dutch breakfast cake you want to serve and whether you can slice it yourself. Then consider which ingredients and nutritional information matter to your guests.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Quantity | Check the weight per pack and decide how many slices you want to serve. If you choose an unsliced cake, remember that you’ll need to cut it yourself. | I want to have enough for everyone without too much left over. Around 50% of consumers prioritise getting the quantity right. |
| Ease of serving | Check whether the cake is pre-sliced and how many grams the pack contains. | If I have little time to prepare, I want to be able to serve the slices straight away. Around 30% of consumers prioritise ease of serving. |
| Choosing by label | For the exact variety, check the ingredients, allergens and nutritional information per 100 g; compare total sugars and fibre. | When guests pay attention to ingredients, I want to know which variety I’m serving. Around 20% of consumers prioritise choosing by label. |
Common mistakes
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Reading ‘no added sugars’ as ‘sugar-free’
According to the brand’s website, Peijnenburg’s pre-sliced no-added-sugar variety still contains 4.9 g of sugars per 100 g.
Check the total sugars in the nutritional information and read the ingredients for the variety you plan to serve.
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Assuming rye breakfast cake is gluten-free
PLUS lists rye and gluten-containing cereals in its plain breakfast cake. Joybuy’s product information for g'woon’s pre-sliced wholemeal breakfast cake lists rye, but its allergen information contradicts this.
If a guest needs to avoid gluten, only choose a product whose exact pack label clearly confirms it is suitable.
Brands to consider
Peijnenburg
Offers plain, wholemeal and no-added-sugar varieties of Dutch breakfast cake, among others.
- According to the brand’s website, its pre-sliced no-added-sugar variety contains 4.9 g of sugars and 17 g of fibre per 100 g.
- The wholemeal variety has a different recipe: Peijnenburg lists 37% wholemeal rye flour and 5.1 g of fibre per 100 g. So compare the exact varieties.
PLUS
Offers plain Dutch breakfast cake in a 485 g pre-sliced pack and a 550 g unsliced pack.
- You can choose between slices that are ready to serve and a cake you can cut yourself.
- PLUS lists rye and gluten-containing cereals for these products; always check the exact pack for allergen information.
Koek & Bakker
The ALDI range includes pre-sliced wholemeal Dutch breakfast cake and a pre-sliced zero variety, both in 485 g packs.
- These varieties offer a choice between wholemeal and a product labelled as having no added sugars.
- Check the label on the pack you choose for ingredients and allergens.
g'woon
Offers pre-sliced 485 g wholemeal Dutch breakfast cake and unsliced 550 g breakfast cake, among other products.
- Joybuy’s product information lists 43% wholemeal rye flour and 5.9 g of fibre per 100 g for the pre-sliced wholemeal variety.
- For this variety, the online allergen information contradicts the mention of rye. If allergens are a concern, use the physical pack label to guide your choice.
Dutch breakfast cake at Joybuy
These products show two ways to serve Dutch breakfast cake: pre-sliced wholemeal cake and an unsliced cake you can portion yourself.
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g'woon Wholemeal Dutch breakfast cake, pre-sliced, 485 g
An option if you want slices ready to serve and are specifically looking for a wholemeal variety.
The product information lists 43% wholemeal rye flour and 5.9 g of fibre per 100 g.
As the online allergen information contradicts the mention of rye, check the physical pack label if allergens are a concern.
No image available
g'woon Dutch breakfast cake, unsliced, 550 g
An option if you want to slice the cake yourself for your coffee morning.
The unsliced pack contains 550 g of Dutch breakfast cake.
If allergens are a concern, check the physical pack label for this variety.
Frequently asked questions
How do I choose a pack of Dutch breakfast cake for several guests?
Start by working out how many slices you want to serve, then check the pack weight and whether the cake is pre-sliced. For example, PLUS offers plain Dutch breakfast cake pre-sliced in a 485 g pack and unsliced in a 550 g pack; with the unsliced variety, you’ll need to portion it yourself.
Is Dutch breakfast cake with no added sugars also sugar-free?
No, that label doesn’t mean the cake contains no sugars. Peijnenburg lists 4.9 g of sugars per 100 g for its pre-sliced no-added-sugar variety; compare the total sugars in the nutritional information for the exact variety.
Can I serve rye breakfast cake to someone who needs to avoid gluten?
Don’t assume rye breakfast cake is suitable. PLUS lists rye and gluten-containing cereals, and the online allergen information for one g'woon wholemeal variety is contradictory. So check the label on the exact pack before choosing a product for that guest.