Who is this choice relevant to?

Those looking for a cocoa flavour

You’d rather have cocoa than the familiar spiced flavour of Dutch breakfast cake while watching the match. If so, check the actual cocoa content: according to Albert Heijn, the Peijnenburg Zero Cacao variety contains 1% cocoa powder.

Those comparing varieties with no added sugars

You want to know what else is on the label alongside that claim. Compare sugars, fibre and sweeteners per 100 g or per serving, and check the ingredients of the variety you choose.

Those hosting a match-night gathering

You want to serve Dutch breakfast cake without having to slice it during the match. Sliced pieces and individually wrapped bars offer different portion sizes; a bar isn’t the same product as a whole breakfast cake.

What should you look for when choosing?

First, decide whether a dark cocoa flavour is essential. If it isn’t, the ingredients, portion size and availability may matter more for your Oranje match night.

What to consider What to check before buying Who it matters to
Cocoa flavour Check the ingredients and the stated percentage of cocoa powder or cocoa mass, and make sure the variety is available. I’m looking for a distinctly dark cocoa flavour and don’t want to rely on the product name alone. An estimated 31% of consumers put this cocoa flavour first.
Ingredients Compare sugars and fibre per 100 g or per serving, and check which sweeteners or polyols have been used. If I choose a variety with no added sugars, I want to know exactly what I’m serving. An estimated 31% of consumers give the ingredients the highest priority.
Portion size Check whether the breakfast cake is sliced or comes as individually wrapped bars, and how many portions the pack contains. I want to hand it round easily during the match without having to slice it first. This is the top priority for an estimated 23% of consumers.
Availability Check the latest range and store information for the specific variety. I want to know in advance whether I can get the breakfast cake I’ve chosen for match night. This is the biggest consideration for an estimated 15% of consumers.

Common mistakes

  • Taking ‘Cacao’ to mean ‘high cocoa content’

    According to Albert Heijn’s product information, Peijnenburg Ontbijtkoek Zero Cacao contains 1% cocoa powder. That isn’t a reason to expect a pronounced dark cocoa flavour.

    Check the stated cocoa percentage before choosing the variety based on that flavour expectation.

  • Taking ‘no added sugars’ to mean ‘sugar-free’

    According to Albert Heijn, the Peijnenburg Zero Cacao product reviewed contains xylitol and 24 g of polyols per 100 g. The product information warns that excessive consumption may have a laxative effect.

    Read the nutritional information and ingredients for the variety you choose, decide how much to serve, and keep products containing xylitol out of reach of pets.

  • Overlooking the allergen information

    Albert Heijn’s ingredient information for Peijnenburg Zero Cacao lists rye and cereals containing gluten. This matters if you’re serving the cake to guests.

    Before serving, check the allergens and ingredients on the packaging of the product you’re actually using.

Brands to consider

Peijnenburg

Worth considering if you want to compare a cocoa breakfast cake with an individually wrapped chocolate bar.

  • Albert Heijn’s product information states that Peijnenburg Ontbijtkoek Zero Cacao contains 1% cocoa powder. Peijnenburg describes Tussendoor+ Choco as four individually wrapped bars weighing 36,7 g each.
  • Albert Heijn lists the Zero Cacao variety as no longer ranged. Tussendoor+ Choco is a bar, not a breakfast cake with a proven high cocoa content.

Jumbo

Worth considering when comparing breakfast cake formats and varieties if cocoa isn’t essential.

  • Jumbo’s breakfast cake range includes plain, wholemeal, reduced-sugar and ginger varieties, as well as bar formats.
  • A range overview alone doesn’t tell you the cocoa content of a specific variety; check the product information for that.

PLUS

Worth considering for plain, wholemeal and zero breakfast cake in sliced formats.

  • PLUS lists own-brand varieties in this category, including sliced plain and zero breakfast cake.
  • If cocoa is a deciding factor for you, don’t choose based on the category alone; check the ingredients of the specific variety.

Koek & Bakker

Worth considering if you want to look at a pre-sliced zero or wholemeal variety at ALDI.

  • ALDI lists Koek & Bakker Ontbijtkoek Zero and a separate sliced wholemeal variety, both in 485 g packs.
  • These product listings don’t support choosing a breakfast cake for its dark cocoa flavour.

Snelle Jelle

Worth considering if you want to compare spiced cake in a multipack with a whole breakfast cake.

  • Jumbo and PLUS list Snelle Jelle Krachtige Kruidkoek in multipack formats.
  • A multipack of spiced cake isn’t a cocoa breakfast cake just because of its format; check the flavour and ingredients of each product.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Does ‘Zero Cacao’ mean it contains no cocoa?

No. According to Albert Heijn’s product information, Peijnenburg Ontbijtkoek Zero Cacao contains 1% cocoa powder; ‘zero’ refers here to the no added sugars claim. Consider the claim and the amount of cocoa separately.

Is breakfast cake with no added sugars automatically a better choice for a match-night gathering?

No, it depends on what you want to compare and how much you serve. The Netherlands Nutrition Centre provides average nutritional values for regular breakfast cake and breakfast cake with no added sugar, but the ingredients of a particular brand or variety may differ. So check the nutritional information per serving and per 100 g, including sugars, fibre and any sweeteners.

What should I look for in breakfast cake containing xylitol?

Read the warning on the packaging and keep the breakfast cake out of reach of pets. Albert Heijn’s product information for Peijnenburg Zero Cacao lists xylitol, warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.