Who is this relevant for?

Cooking for several guests

You’re using Dutch breakfast cake in a dish or serving several slices, and want to choose a pack that gives you the amount you need.

A host who checks labels

You want to check the ingredients, nutritional information and allergens for each variety before your Christmas dinner, perhaps because one of your guests needs to avoid an ingredient.

Looking for convenience or a distinctive flavour

You’re considering pre-sliced cake, ginger or pearl sugar because you’ll be serving it straight away or want it to complement a particular dish.

What should you look for when choosing?

First, work out how much Dutch breakfast cake you need for your dish or guests. Then check that the way it’s sliced, its flavour and its ingredients are right for what you’re serving.

What to consider What to check before buying Who should consider this?
Quantity Check the pack weight and work out how much cake you’ll need for your dish or number of guests. If I’m cooking for several guests, I want a pack that gives me enough without leaving too much over; around 50% of consumers prioritise buying the right amount.
Ingredients and nutritional information Compare sugars, fibre and salt per 100 g, and read the allergen information on the pack. If a guest needs to avoid an ingredient, I want to be able to identify the right variety from the label; ingredients and nutritional information are the deciding factor for around 30% of consumers.
Slicing and flavour Check whether the cake is pre-sliced and whether additions such as ginger or pearl sugar will suit your dish. If I’m serving the cake at the table, slices or a suitable flavour matter to me; around 20% of consumers prioritise convenience or presentation.

Common mistakes

  • Not choosing a pack size to suit your dish

    A large 550 g pack and a smaller pack or individually wrapped portions don’t provide the same amount of Dutch breakfast cake.

    Work out how many slices or how much cake you need before choosing a pack.

  • Assuming ‘no added sugars’ means ‘sugar-free’

    These terms don’t mean the same thing. The Netherlands Nutrition Centre gives the average sugar content of Dutch breakfast cake as 11.2 g per 30 g slice; nutritional values can vary by brand and variety.

    Even when a product carries this claim, check the sugars per 100 g and per serving.

  • Assuming it contains baker’s salt based on the product name

    The Netherlands Nutrition Centre says that even the use of baker’s salt in bread isn’t compulsory. So don’t assume which type of salt Dutch breakfast cake contains based on its name.

    If the type of salt used matters to you, check the ingredients list for the specific product.

  • Assuming allergens from the flavour name

    PLUS lists rye and cereals containing gluten for its plain Dutch breakfast cake. The word ‘plain’ alone doesn’t mean it’s suitable for guests who need to avoid gluten.

    Check the latest allergen information on the pack you buy.

Brands to consider

Peijnenburg

Jumbo stocks Peijnenburg varieties, including plain, wholemeal and individually wrapped Dutch breakfast cake.

  • Worth considering if you’re looking for a particular Peijnenburg variety or pack format.
  • Check the slicing and nutritional information for each variety; the brand name alone doesn’t tell you these details.

Jumbo

Jumbo sells its own-brand Dutch breakfast cake in varieties including plain and wholemeal.

  • The plain variety may suit you if you’re using Dutch breakfast cake as an ingredient.
  • Check the ingredients and nutritional information for your chosen variety separately.

PLUS

PLUS stocks plain Dutch breakfast cake in a 550 g pack, as well as a ginger variety.

  • You can choose a flavour to suit what you’re serving.
  • PLUS lists rye and cereals containing gluten for its plain variety. Check the latest allergen information when you buy.

Koek & Bakker / Goud Gebakken

ALDI stocks Goud Gebakken plain Dutch breakfast cake alongside Koek & Bakker varieties, including Zero and pearl sugar.

  • The varieties offer different options for slicing and flavour.
  • ALDI describes the Zero variety as having no added sugars; check the full nutritional information as well.

Tastino

Lidl stocks Dutch breakfast cake in varieties including plain and wholemeal.

  • Lidl lists the plain variety as pre-sliced and sold in a 485 g pack.
  • Check the pack of the variety you choose for its ingredients and nutritional information.

Albert Heijn

Albert Heijn stocks both AH Plain Sliced Dutch Breakfast Cake and products from Peijnenburg.

  • You can compare an own-brand variety with a branded one by looking at their product features.
  • Check the weight, ingredients and nutritional information on each pack.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is Dutch breakfast cake with no added sugars also sugar-free?

No, these terms don’t mean the same thing. Check the sugars per 100 g and per serving on the pack of your chosen variety; the Netherlands Nutrition Centre says nutritional values can vary by brand.

Should I choose sliced or unsliced Dutch breakfast cake for a Christmas dinner?

Pre-sliced Dutch breakfast cake is handy if you want to serve slices straight away; if you’re using it in a dish, you could also consider an unsliced pack. Work out how much cake you need beforehand and check that the flavour will suit your dish.

Can I serve ordinary Dutch breakfast cake to a guest who needs to eat gluten-free?

Don’t assume ordinary Dutch breakfast cake is gluten-free: PLUS lists rye and cereals containing gluten for its plain variety. Check the latest packaging for your guest and, if required, choose only a product that is explicitly labelled gluten-free.

Does Dutch breakfast cake always contain iodine from baker’s salt?

You can’t tell from the product name. The Netherlands Nutrition Centre says baker’s salt isn’t even compulsory in bread; check the label of the specific Dutch breakfast cake for the ingredients used.