Who is this choice relevant to?

Families who want to check Fairtrade cocoa claims

If you want to know which ingredient a Fairtrade claim applies to, check the packaging of your chosen chocolate or cocoa separately. A claim on that ingredient doesn’t automatically apply to the Dutch breakfast cake you pair it with.

Families who want to decorate quickly

With sliced or individually wrapped Dutch breakfast cake, children can get straight to decorating. Be sure to check the ingredients and warnings for your chosen variety before serving it.

Families who are particularly careful about allergens and preparation

When children are eating together, check the packaging of both the Dutch breakfast cake and any toppings. If you’re making your own batter or dough, also follow the Netherlands Nutrition Centre’s advice not to let young children taste it raw.

What should you look for when buying?

First decide whether the children will mainly be decorating or making the batter themselves too. Then choose the Dutch breakfast cake, cocoa or chocolate for each part of the activity, and check the packaging before you begin.

What to consider What to check when buying Who it matters to
Fairtrade cocoa Check which product and ingredient the Fairtrade claim applies to; read any information about mass balance. If I’m adding chocolate, I want to be able to check exactly what the claim on that chocolate means. For around 36% of consumers, being able to check their cocoa choice is the top priority.
Safe participation Choose between decorating ready-made Dutch breakfast cake and baking from scratch; if you’re making batter or dough, make sure young children don’t taste it raw. When children are mixing ingredients themselves, I want to supervise the baking so they don’t eat raw batter. Around 29% of consumers give safe participation the highest priority.
Ingredients and allergens Read the current ingredients and warnings on the Dutch breakfast cake and all toppings. If we’re sharing the Dutch breakfast cake, I need to know whether the varieties we’ve chosen are suitable for everyone eating them. Checking the ingredients matters most to around 21% of consumers.
Preparation and portions Compare sliced, unsliced and individually wrapped options, based on how much preparation you want to do. For a short baking session, I want to be able to hand out portions without making dough first. For around 14% of consumers, convenience comes first.

Common mistakes

  • Confusing Fairtrade chocolate with Fairtrade Dutch breakfast cake

    A claim on added chocolate doesn’t automatically apply to the Dutch breakfast cake. For a separate organic dark chocolate bar, Albert Heijn says that the amount needed for that product was traded and checked as Fairtrade; the product information also explains mass balance.

    Check the exact claim on every product you buy, and don’t draw conclusions about the whole combination based on just one ingredient.

  • Assuming all Dutch breakfast cake contains iodised baker’s salt

    The Dutch Commodities Act Decree defines baker’s salt as iodised table salt used in bread and other bakery products. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt.

    If you want to know what kind of salt a particular Dutch breakfast cake contains, check the packaging or ask the baker.

  • Letting children taste raw batter

    The Netherlands Nutrition Centre warns that raw batter or dough can be particularly dangerous for young children.

    Agree that children can stir, but mustn’t taste the mixture raw. Wash hands before cooking and eating, and after handling raw ingredients.

  • Relying on the brand name for allergen information

    Warnings can vary between varieties. For example, Peijnenburg’s plain 10-pack may contain milk, hazelnuts, almonds and other cereals containing gluten.

    Read the current packaging for the exact Dutch breakfast cake variety, and check added chocolate or decorations separately.

Brands to consider

Peijnenburg

Peijnenburg offers plain Dutch breakfast cake and individually wrapped varieties that can be used as the base for an activity with children.

  • The product information for one plain variety lists rye flour and spices.
  • The warning about possible traces of milk, hazelnuts, almonds and other cereals containing gluten applies to the specific plain 10-pack; check every other variety separately.

Albert Heijn

Albert Heijn stocks both organic Dutch breakfast cake with chocolate and a separate organic dark chocolate bar.

  • For that dark chocolate bar, Albert Heijn says the amount needed for the product was traded and checked as Fairtrade, and explains mass balance.
  • That claim applies to the bar and doesn’t prove that the Dutch breakfast cake is Fairtrade.

Jumbo

Jumbo stocks Dutch breakfast cake and, separately, Fairtrade Original cocoa powder in its Fairtrade range.

  • You can assess the Dutch breakfast cake as a base and the cocoa as a separate ingredient.
  • A Fairtrade claim on cocoa says nothing about the status of a separately chosen Dutch breakfast cake.

Joybuy products for cocoa and chocolate

These products are separate ingredients for two ways of making: cocoa powder for baking from scratch, and chocolate to use with ready-made Dutch breakfast cake. Before using them with children, check the current packaging for the exact Fairtrade claim and the ingredients.

Fairtrade cocoa powder, 125 g

Fairtrade cocoa powder, 125 g

Loose cocoa powder for families who want to make batter with children instead of decorating ready-made Dutch breakfast cake.

125 g pack. Check the Fairtrade claim on the current packaging; don’t let young children taste raw batter.

View on Joybuy
Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g

Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g

A separate chocolate bar for anyone who wants to choose their chocolate independently of the Dutch breakfast cake.

Milk chocolate with caramel and sea salt, 90 g. Check the current packaging for the exact Fairtrade claim and allergen information; also consider whether the bar is suitable for the finish you have in mind.

View on Joybuy

Frequently asked questions

Is Dutch breakfast cake Fairtrade if I add Fairtrade chocolate?

No, the claim on the chocolate doesn’t automatically apply to the Dutch breakfast cake. Check both packs to see exactly which product and ingredients the claim refers to.

Does Dutch breakfast cake always contain iodised baker’s salt?

No, you can’t assume that every Dutch breakfast cake does. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it. Check the specific packaging or ask the baker.

Can children taste the batter while baking?

Don’t let young children taste raw batter or dough. The Netherlands Nutrition Centre warns that this can be particularly dangerous for them. Children can still help with stirring; make sure they wash their hands before cooking and eating, and after handling raw ingredients.

Which packs should I check if children are sharing the Dutch breakfast cake?

Read the current ingredients and allergen warnings for the Dutch breakfast cake you’ve chosen, as well as for the chocolate, cocoa or other toppings. Don’t rely on information for another variety from the same brand: for example, Peijnenburg’s plain 10-pack may contain milk, hazelnuts, almonds and other cereals containing gluten.