The label-conscious snack chooser
You choose Dutch breakfast cake as a snack and compare sugars, fibre and salt per serving, rather than relying on the look of the packaging.
Who is this relevant to?
The sourdough seeker
You want the product description to explicitly mention sourdough. Rye, spices or the word ‘artisan’ aren’t enough to confirm it.
The on-the-go snack chooser
You want to take a single portion with you for a mid-morning snack, so you look for pre-sliced or individually wrapped options.
What should you look for?
The Netherlands Nutrition Centre gives an average of 11.2 g of sugars per 30 g slice of Dutch breakfast cake. Check the nutritional information for your chosen product and the size of the portion you’ll actually take with you.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Nutritional value per serving | Compare sugars, fibre and salt for the portion you eat. Check whether the table gives values per 100 g or per serving. | If I have Dutch breakfast cake as a mid-morning snack, I want to know what’s in my slice. Around 44% of consumers prioritise nutritional value per serving. |
| Sourdough as an ingredient | Look for an explicit mention of sourdough on the packaging or product page. | If you’re looking for Dutch breakfast cake made with sourdough, you’ll want confirmation of how it’s made before adding it to your basket; this is the main requirement for around 33% of consumers. |
| Portion convenience | Check whether the Dutch breakfast cake is sliced or individually wrapped if you want to take a single portion with you. | When I’m on the go, I want to be able to grab a portion without having to slice a whole cake first. This convenience comes first for around 23% of consumers. |
Common mistakes when choosing
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Mistaking an artisan look for sourdough
Dutch breakfast cake with rye or spices isn’t automatically made with sourdough. This distinction matters if the method of preparation is a must-have for you.
Check whether the product explicitly mentions sourdough. If you can’t find this information, ask your local bakery how it’s made.
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Treating a wholemeal or Zero label as complete nutritional information
A label like this doesn’t tell you on its own how much sugar, fibre and salt are in the portion you eat.
Read the nutrition table and compare products using the same quantity or the portions you actually have.
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Guessing allergens from the product name
PLUS’s plain, unsliced Dutch breakfast cake lists rye and cereals containing gluten, and notes that it may contain wheat, barley and oats. The name ‘Dutch breakfast cake’ doesn’t tell you that.
Check the current label for the product you’ve chosen, including any information about the possible presence of allergens.
Brands and own-label options to consider
Peijnenburg
Peijnenburg offers several types of Dutch breakfast cake, including plain, wholemeal and individual portions.
- The manufacturer describes its sliced plain version as being made with rye flour and spices.
- Check the packaging separately if sourdough is a must-have for you; rye flour doesn’t confirm that it’s made with sourdough.
AH
Albert Heijn’s own-label range includes standard Dutch breakfast cake for your supermarket shop.
- A larger pack may suit you if you want to slice your own portions at home.
- Albert Heijn says that ingredients, nutritional values and allergen information may change, so check the current label.
PLUS
PLUS’s own-label range includes plain, unsliced Dutch breakfast cake and other varieties.
- For its plain, unsliced version, PLUS lists nutritional information per 100 g, including 36 g of sugars and 3.3 g of fibre.
- The same product information lists rye and cereals containing gluten, and notes that it may contain wheat, barley and oats.
Koek & Bakker
ALDI lists several products under this brand, including a pre-sliced Zero version and sliced wholemeal Dutch breakfast cake.
- Pre-sliced portions are handy when you want to take a single serving with you.
- For nutritional comparisons, check the full table for the specific variety; the Zero name doesn’t confirm that it’s made with sourdough.
Tastino
Lidl lists a sliced wholemeal Dutch breakfast cake under the Tastino brand.
- The variety listed is sliced and comes in a 485 g pack.
- Check the packaging for the specific product for ingredients, allergens and any mention of sourdough.
Dutch breakfast cake on Joybuy
Related products will be available soon.
Frequently asked questions
Is Dutch breakfast cake made with rye automatically made with sourdough?
No. Rye, spices and a traditional look don’t confirm that it’s made with sourdough. If sourdough is essential, check that it’s explicitly mentioned on the packaging or product page.
What should I look for on the label if I need to avoid gluten?
Check the ingredients and allergen information for the specific product, even if you’ve bought that variety before. Rye contains gluten; the Netherlands Food and Consumer Product Safety Authority says that allergens must be clearly listed on the label.
Does all Dutch breakfast cake contain iodised baker’s salt?
No, don’t assume this is the case for every product. According to Brood.net, the use of iodine-containing baker’s salt isn’t a general legal requirement in the Netherlands. Check the ingredients list for the specific product if this matters to you.
How should I store opened Dutch breakfast cake for later in the week?
Follow the storage and use-by instructions on the packaging. PLUS recommends storing its plain, unsliced version in a cool, dry place away from light. Seal an opened pack well to help prevent it from drying out.