Those stocking up for regular use
If you eat Dutch breakfast cake often, compare the ingredients, sugars, fibre and nutritional values per portion of the variety you’re considering before buying a larger quantity.
Who is this choice relevant to?
Those buying for a special occasion
For coffee or a visit from friends, you might want a distinctive flavour, such as the ginger variety listed by ALDI under Koek & Bakker, rather than a plain Dutch breakfast cake.
Those who want to portion it out
If you need to take some with you or share it with others, check whether it’s sliced or individually wrapped, and read the storage instructions for after opening.
What should you look for when buying in bulk?
First, decide why you’re stocking up on Dutch breakfast cake. Then compare the specific varieties and their packaging, rather than relying on the name on the front of the pack.
| What to consider | What to check | Who it’s for |
|---|---|---|
| Nutritional profile | Compare the ingredients and nutritional values per 100 g and per portion, including sugars and fibre. | If I eat Dutch breakfast cake regularly, I want to know what’s in my usual portion. Around 40% of consumers put nutritional profile first. |
| Flavour and occasion | Check the flavouring and review the ingredients and allergens for the variety you’ve chosen. | For coffee or a visit from friends, I mainly want a flavour that suits the occasion. Around 30% of consumers prioritise flavour. |
| Portions and storage | Check the number of portions, the best-before date, the condition of the packaging and the storage instructions for after opening. | If I want to take some with me or spread it over several occasions, I want to avoid leaving an opened pack unused. Portioning and storage are the main considerations for around 30% of consumers. |
Common mistakes
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Assuming ‘premium’ means a better nutritional profile
A description such as ‘luxury’ or ‘richly filled’ tells you what sort of variety you’re looking at, but not how its nutritional values compare with those of another Dutch breakfast cake.
Compare the current ingredients list, nutrition table and portion size of the varieties you’re considering.
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Treating the best-before date as a guarantee of freshness after opening
According to the Voedingscentrum, ‘best before’ relates to the product’s quality. For an opened pack, the storage instructions and the condition of the cake also matter.
Buy an amount that suits how much you’ll use, and reseal an opened pack as directed on the packaging. Don’t eat Dutch breakfast cake if it’s mouldy.
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Skipping the label when buying again
Ingredients and allergens can vary between varieties; Albert Heijn also points out that product information may change.
Read the label on the specific pack each time you buy, especially if allergens affect your choice.
Brands to consider
Peijnenburg
Peijnenburg offers varieties for different occasions, including sliced and individually wrapped Dutch breakfast cake.
- Peijnenburg describes a 345 g sliced wholemeal variety with 12 slices; Jumbo also lists a plain 10-pack with individually wrapped portions.
- Check the current ingredients and nutritional information for each variety: a feature of the wholemeal variety doesn’t automatically apply to other Peijnenburg products.
Koek & Bakker
This ALDI own brand offers both a special-occasion flavour and a sliced wholemeal variety.
- ALDI describes an unsliced 465 g ginger variety with pieces of ginger, as well as a sliced 485 g wholemeal variety.
- The ‘luxury’ label on the ginger variety doesn’t compare its nutritional value or quality with the wholemeal variety.
AH
Albert Heijn’s own brand offers a larger basic pack as well as sliced varieties of Dutch breakfast cake.
- Albert Heijn lists a 600 g AH Ontbijtkoek.
- Albert Heijn says that ingredients, nutritional values and allergen information can change; check the label on the pack you buy.
Tastino
Tastino is a Lidl own brand to consider when comparing varieties of Dutch breakfast cake.
- Lidl lists a 485 g zero Dutch breakfast cake in its range.
- Don’t assume ‘zero’ tells you how much sugar it contains; check the nutritional information on the specific pack.
Dutch breakfast cake at Joybuy
Related products will be available soon.
Frequently asked questions
How long can I keep Dutch breakfast cake once it’s opened?
The Voedingscentrum recommends keeping opened Dutch breakfast cake for more than two months in a kitchen cupboard or three months in the freezer. Follow the instructions on the packaging too, and don’t eat the cake if it’s mouldy.
Can I eat Dutch breakfast cake after its best-before date?
According to the Voedingscentrum, a best-before date relates to quality. If the packaging is intact, you can look at, smell and taste the product after that date. This is different from a ‘use by’ date, which relates to safety; once opened, follow the product’s storage instructions.
How do I check for allergens in Dutch breakfast cake?
Read the current ingredients list and allergen information on the packaging of the variety you’ve chosen. According to the Voedingscentrum, common allergens must be clearly listed on the label. Don’t rely on the ingredients in a different flavour or a pack you bought previously.
Does Dutch breakfast cake made in the Netherlands have to contain iodine-enriched baker’s salt?
No. Information from the Netherlands Food and Consumer Product Safety Authority (NVWA) does not indicate a general requirement for all Dutch breakfast cake. The NVWA says that iodine compounds may be present in bread, bread substitutes and other bakery products through baker’s salt containing no more than 65 mg of iodine per kg of salt. Check the ingredients of the specific product if this matters to your choice.