Who is this relevant for?

Seed fans looking for something on the go

You’re looking for an individually wrapped, breakfast-cake-style bar with a recognisable bite from grains and seeds, rather than just a slice of plain breakfast cake.

Bar buyers who compare labels

You want to compare the sugar and fibre content per serving, as well as the ingredients in each bar.

Fans of crunchy multiseed products

You’re looking for a product with seeds that you can add your own toppings to, and don’t mind that a cracker is different from breakfast cake.

What should you look for when choosing?

Decide whether you want a ready-to-eat bar or a crunchy cracker to add toppings to. Then check the ingredients, portion size and nutritional information separately: individual wrapping doesn’t tell you whether a product contains seeds.

What to look for What to check before buying Who should consider this?
Seeds or kernels Look for specific seeds or kernels in the ingredients list. For Bolletje Multiseed Breakfast Crackers, the ingredients include linseed, sesame seeds, sunflower seeds and pumpkin seeds. I want to see seeds or kernels actually listed in the product, not just rye in the product name; this ingredient preference takes priority for around 40% of consumers.
Single portions Check whether the pieces are individually wrapped and how much each one weighs. Albert Heijn describes the Peijnenburg Tussendoor+ grains, seeds & fruit pack as containing four individually wrapped bars weighing 36.7 g each. For on-the-go eating, I want to be able to take one pre-portioned bar or slice with me; a single portion is the main consideration for around 30% of consumers.
Nutritional information Compare sugar and fibre per 100 g and per serving, and read the ingredients list. Check any claim about no added sugars separately from the sugar content in the nutrition table. I want to compare sugar and fibre before choosing a serving, even if the product contains seeds; nutritional information is the deciding factor for around 30% of consumers.

Common mistakes

  • Assuming breakfast cake made with rye also contains seeds

    The ingredients list for Peijnenburg Naturel 10-pack names rye flour and spices, but no seeds or kernels. So an individual slice from this pack won’t necessarily meet your preference for seeds.

    Check the current label for specific seeds or kernels in the ingredients list.

  • Thinking a multiseed cracker is the same as a serving of breakfast cake

    Bolletje Multiseed Breakfast Crackers are crunchy crackers to add toppings to, not soft breakfast cake bars that you eat straight from the pack.

    Choose this option if a crunchy texture and adding your own toppings suit your snack; also check the product’s ingredients and allergens.

  • Reading a claim about no added sugars as ‘sugar-free’

    The nutrition table for Peijnenburg Tussendoor+ grains, seeds & fruit lists sugars and polyols. A statement on the front of the pack is no substitute for checking the table.

    Compare sugar and fibre per 100 g and per bar. For products containing xylitol, also read the usage warning and keep them out of reach of pets.

  • Assuming breakfast cake contains iodised baker’s salt

    The Netherlands Nutrition Centre’s information about iodised baker’s salt relates to bread. It says that using baker’s salt in bread is not compulsory. This doesn’t tell you anything about the ingredients in breakfast cake.

    Check the ingredients of the specific breakfast cake or ask the manufacturer which salt they use if this matters to your choice.

Relevant brands to consider

Peijnenburg

Worth considering if you’re looking for an individually wrapped portion of breakfast cake, although ingredients vary between products.

  • Albert Heijn describes Tussendoor+ grains, seeds & fruit as a bar with a satisfying bite from grains and seeds; the pack contains four individually wrapped bars.
  • The ingredients list for the Naturel 10-pack doesn’t name any seeds or kernels. For each variety, also check the allergen information and any statements about possible cross-contact.

Bolletje

Worth considering if you’d prefer a crunchy multiseed product to add toppings to, rather than a breakfast cake bar.

  • The ingredients list for Multiseed Breakfast Crackers includes linseed, sunflower seeds, sesame seeds and pumpkin seeds.
  • This is a cracker, not breakfast cake. The ingredients include cereals containing gluten and sesame; check the latest allergen information.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Can breakfast cake with seeds replace seeded bread?

Not as a like-for-like alternative: breakfast cake, bread and multiseed crackers differ in their ingredients and how you eat them. If you’re planning one snack, compare the portion size, ingredients, allergens and nutritional information of the products you’re considering.

Does breakfast cake contain iodised baker’s salt?

You can’t tell from the product category alone. The Netherlands Nutrition Centre discusses iodised baker’s salt in relation to bread and says its use in bread isn’t compulsory. For breakfast cake, check the label for the specific variety or ask the manufacturer.

Which allergens should I check for in this bar and cracker?

Read the latest packaging for the product you choose. The product information for Peijnenburg Tussendoor+ grains, seeds & fruit lists rye and cereals containing gluten, and mentions possible contact with nuts and milk. According to its ingredients list, Bolletje Multiseed Breakfast Crackers contains cereals containing gluten and sesame, among other ingredients.

How should I store breakfast cake once opened?

Follow the storage instructions on the pack you’ve bought. For Peijnenburg gluten-free breakfast cake 285 g, Jumbo recommends storing it in a cool, dry, dark place; check the packaging for other varieties.