What should you consider when choosing?
First decide whether you want to keep the shape and aniseed flavour of Dutch sprinkles, or whether a Fairtrade claim on the specific product is the deciding factor for you.
| What to consider |
What should you check? |
Who does this matter to? |
| Fairtrade claim |
Check the mark and accompanying wording on the packaging. Fairtrade Netherlands says that, when a claim applies to specific ingredients, it should be clear which ingredients these are. |
If I want to base my choice on Fairtrade, the claim needs to apply to the product or ingredient I’m actually buying. For around 38% of shoppers, this verifiable Fairtrade status comes first. |
| Traditional use |
Choose your preferred colour or crushed variety and check the pack weight. Jumbo lists several varieties of De Ruijter sprinkles. |
For rusks to share when visiting a new baby, I want recognisable Dutch sprinkles in a suitable colour, not a different type of topping. This tradition is the main consideration for around 37% of shoppers. |
| Ingredients and allergens |
Read the ingredients and allergen information on the current packaging for your chosen variety, especially if you need to avoid wheat. |
If I need to take ingredients or allergens into account, I want to check the pack itself before using the topping. Around 25% of shoppers make this their first priority. |
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Frequently asked questions
Are De Ruijter sprinkles the same as Fairtrade chocolate?
No. The published ingredient lists for De Ruijter’s blue-and-white and pink-and-white sprinkles include sugar and aniseed, but no chocolate. So don’t treat a Fairtrade cocoa claim as a property of these sprinkles.
How can I tell which ingredients are Fairtrade?
Read the mark together with the accompanying claim on the packaging. Fairtrade Netherlands explains that, if a claim applies to specific ingredients, the pack should say which ingredients are Fairtrade.
Can chocolate sprinkles replace Dutch aniseed sprinkles?
They can if a verifiable Fairtrade claim matters more to you than the traditional shape of Dutch sprinkles. Jumbo lists Fairtrade Original chocolate sprinkles in its Fairtrade selection, but they don’t have the shape, aniseed flavour or traditional colour use of Dutch sprinkles. Check the claim on the packaging for this topping too.
Should I check the ingredients again, even if I trust the brand?
Yes, check the current packaging for the variety you’re buying. Albert Heijn points out that product information, including ingredients and allergy information, can change.