Who is this choice for?

Shoppers looking for the Fairtrade mark

You want to make a verifiable Fairtrade choice for a visit to meet a new baby or as a bread topping. If that matters more to you than the traditional shape of Dutch aniseed sprinkles, you could also consider chocolate sprinkles. Fairtrade Netherlands advises checking the packaging to see which ingredients the claim covers.

Shoppers looking for traditional Dutch sprinkles

You’re looking for blue-and-white, pink-and-white, celebratory or crushed aniseed sprinkles for rusks, bread or decoration. Jumbo lists these De Ruijter varieties. Choosing a particular colour or shape is a separate consideration from a Fairtrade claim.

Shoppers checking ingredients

You want to know what’s in your chosen variety before using it. The published ingredient lists for De Ruijter’s blue-and-white and pink-and-white sprinkles include sugar, aniseed and wheat starch. Check the current packaging if you have allergies or dietary requirements.

What should you consider when choosing?

First decide whether you want to keep the shape and aniseed flavour of Dutch sprinkles, or whether a Fairtrade claim on the specific product is the deciding factor for you.

What to consider What should you check? Who does this matter to?
Fairtrade claim Check the mark and accompanying wording on the packaging. Fairtrade Netherlands says that, when a claim applies to specific ingredients, it should be clear which ingredients these are. If I want to base my choice on Fairtrade, the claim needs to apply to the product or ingredient I’m actually buying. For around 38% of shoppers, this verifiable Fairtrade status comes first.
Traditional use Choose your preferred colour or crushed variety and check the pack weight. Jumbo lists several varieties of De Ruijter sprinkles. For rusks to share when visiting a new baby, I want recognisable Dutch sprinkles in a suitable colour, not a different type of topping. This tradition is the main consideration for around 37% of shoppers.
Ingredients and allergens Read the ingredients and allergen information on the current packaging for your chosen variety, especially if you need to avoid wheat. If I need to take ingredients or allergens into account, I want to check the pack itself before using the topping. Around 25% of shoppers make this their first priority.

Common mistakes

  • Mistaking Dutch aniseed sprinkles for a chocolate topping

    The ingredient lists for De Ruijter’s blue-and-white and pink-and-white sprinkles include sugar and aniseed, but no chocolate. So a pack of these sprinkles won’t necessarily suit you if you’re looking for Fairtrade cocoa.

    Decide whether you want aniseed sprinkles or a chocolate topping whose Fairtrade claim you can check.

  • Treating a brand name as a Fairtrade mark

    A Fairtrade mention in a product range doesn’t tell you which claim appears on the pack you’re buying. If a claim applies to specific ingredients, the wording on the packaging explains what the mark covers.

    Check both the mark and the accompanying claim on the exact product, as Fairtrade Netherlands explains.

  • Not checking the ingredients of a familiar product

    The published ingredient lists for De Ruijter’s blue-and-white and pink-and-white sprinkles include wheat starch. Albert Heijn points out that ingredient and allergy information can change.

    Check the current packaging for your chosen variety every time you buy it, especially if you have an allergy or dietary requirement.

Brands to compare

De Ruijter

Jumbo lists De Ruijter celebratory, pink-and-white, blue-and-white and crushed sprinkles. This is the option for anyone specifically looking for Dutch aniseed sprinkles.

  • Different colours and shapes to suit how you plan to use them.
  • Don’t assume a Fairtrade claim from the product name or variety; check the packaging of the pack you choose.

Fairtrade Original

Jumbo lists Fairtrade Original Dark Chocolate Sprinkles 380 g in its Fairtrade selection. Chocolate sprinkles are a different type of topping from Dutch aniseed sprinkles.

  • An option to consider if a Fairtrade claim for a chocolate topping is your priority; check the claim on the packaging.
  • They don’t replace the aniseed flavour, shape or traditional use of Dutch sprinkles.

FAIR (ALDI)

ALDI presents FAIR as a Fairtrade range that includes tea and sugar. It’s an option for other Fairtrade-related shopping, not a variety of Dutch aniseed sprinkles.

  • Worth considering if you’re looking for other products with a Fairtrade claim as well as toppings.
  • Don’t treat the range name as proof of a Fairtrade claim on sprinkles; always check the specific product.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are De Ruijter sprinkles the same as Fairtrade chocolate?

No. The published ingredient lists for De Ruijter’s blue-and-white and pink-and-white sprinkles include sugar and aniseed, but no chocolate. So don’t treat a Fairtrade cocoa claim as a property of these sprinkles.

How can I tell which ingredients are Fairtrade?

Read the mark together with the accompanying claim on the packaging. Fairtrade Netherlands explains that, if a claim applies to specific ingredients, the pack should say which ingredients are Fairtrade.

Can chocolate sprinkles replace Dutch aniseed sprinkles?

They can if a verifiable Fairtrade claim matters more to you than the traditional shape of Dutch sprinkles. Jumbo lists Fairtrade Original chocolate sprinkles in its Fairtrade selection, but they don’t have the shape, aniseed flavour or traditional colour use of Dutch sprinkles. Check the claim on the packaging for this topping too.

Should I check the ingredients again, even if I trust the brand?

Yes, check the current packaging for the variety you’re buying. Albert Heijn points out that product information, including ingredients and allergy information, can change.