Who is this choice relevant to?

Portion-conscious morning snackers

You want something sweet between breakfast and lunch, while choosing how much energy your snack contains. Weighing your portion and checking the label on the exact pack is more useful for this than simply choosing a type of fruit.

Ingredient-conscious fruit buyers

You check for added sugar, preservatives and ingredients that matter to you, such as allergens. These are separate considerations from the number of calories in your portion.

Snack preppers

You buy dried fruit for several mornings and want to prepare portions in advance. Pack size, texture and the storage instructions for the exact product all play a part.

What should you look for when choosing?

First, weigh the amount you want to eat. Then compare the nutrition information, ingredients and packaging for the exact product.

What to consider What to look for Who is this important to?
Calories per portion Calculate kcal per 100 g × portion weight in grams ÷ 100. The Voedingscentrum recommends eating no more than 20 g of dried fruit a day. If you want a small snack between breakfast and lunch and want to know its energy content, check both the weight and the value on the label. Around 42% of consumers consider calories first.
Ingredients and allergens Read the ingredients alongside the nutrition information. If you have a relevant allergy, also check the allergen information on the pack. If you want to avoid added sugar or check an ingredient that matters to you, the exact ingredients are key. Around 25% of consumers prioritise ingredients.
Portioning and storage Check the net weight, storage instructions and any warnings about stones that may remain. If you want to prepare portions for several mornings, the pack size and storage instructions need to suit how you plan to use the product. Around 17% of consumers put practical portioning first.
Pack size Decide how many small portions you want to get from the pack and follow the instructions for storing it after opening. If you’re choosing a pack for regular snack breaks, you’ll want to use its contents without losing sight of portion size. Around 16% of consumers focus on whether the pack is practical and affordable for their planned use.

Common buying mistakes

  • Confusing a small portion with a low-energy product

    For solid foods, the European Commission sets a maximum of 40 kcal per 100 g for a ‘low energy’ claim. A small portion does not change the nutrition information per 100 g.

    Calculate the energy content of your weighed portion, and don’t use the ‘low energy’ claim just because the portion is small.

  • Assuming no added sugar means fewer calories

    AH Zachte pruimen zonder pit and PLUS Gedroogde pruimen state that they contain 0 g of added sugars, but provide 254 and 282 kcal per 100 g respectively.

    Read the energy value and ingredients list together; they answer different questions.

  • Automatically using the portion size shown on a product page

    The product page for the AH prunes checked lists a portion of 50 g. That is not the same as the Voedingscentrum’s general recommendation of no more than 20 g of dried fruit a day.

    Weigh the amount you want to eat and check whether the nutrition information is given per 100 g or per portion.

  • Assuming organic means fewer calories

    The two Jumbo products checked provide 237 kcal per 100 g for the regular apricots and 283 kcal per 100 g for the organic variety.

    Choose organic certification if it matters to you, and check the energy value separately on the label for the exact product.

Supermarket brands for comparison

Albert Heijn

The AH Zachte pruimen zonder pit checked are a specific option if you’re looking for soft prunes to weigh out into portions.

  • The product information lists 254 kcal and 0 g of added sugars per 100 g.
  • This variety contains sunflower oil and E202. The listed portion of 50 g is larger than the Voedingscentrum’s general recommendation of no more than 20 g of dried fruit a day.

Jumbo

The regular and organic apricots checked have different product features for you to compare on the label.

  • The regular apricots list 237 kcal per 100 g; Jumbo describes the organic variety as containing no preservatives.
  • The regular variety contains sulphites. The organic variety lists 283 kcal per 100 g, so organic does not mean fewer calories for these two products.

Lidl

Lidl sells dried mango strips, among other products, under its Alesto brand.

  • The range includes dried fruit.
  • The product listing does not provide enough information to compare the mango strips with the products checked for energy per 100 g.

Aldi

ALDI sells TRADER JOE'S Sun-Dried Prunes in a 250 g pack.

  • The product description says they are soft, pitted dried prunes.
  • The description alone tells you nothing about the energy value or whether the product is suitable for anyone with allergies; check the pack.

Plus

PLUS Gedroogde pruimen are sold in a 375 g bag, suitable for several snack breaks where you weigh out your own portions.

  • The product information lists 282 kcal and 0 g of added sugars per 100 g.
  • This variety contains sunflower oil and E200. No added sugar does not mean the product is low in energy.

Dirk

Dirk sells 1 de Beste pitted prunes under its own brand in a 375 g pack.

  • The shop description says the soft prunes can be eaten as a snack or used in baking recipes.
  • The description does not support a claim that they have a lower energy value; check the nutrition information on the pack.

Joybuy products

These Joybuy products are dried prunes and jujubes for anyone who wants to weigh out a portion and check the nutrition information for the exact variety.

Jia Jian Cheng Chu prunes 65 g

Jia Jian Cheng Chu prunes 65 g

If you want to calculate the energy content of a weighed portion, the nutrition table gives the value per 100 g.

214 kcal per 100 g; 65 g pack. The ingredients list includes prunes, fructose syrup and oligofructose. A 65 g pack is not the same as the Voedingscentrum’s general recommendation of no more than 20 g of dried fruit a day.

Joybuy
7FRESH pitted prunes 430 g

7FRESH pitted prunes 430 g

If you’re looking for pitted prunes and want to calculate the energy content of your chosen portion using the label.

283 kcal per 100 g; 430 g pack. The product information says the contents should be consumed immediately after opening.

Joybuy
Haoxiangni pitted red jujubes 500 g

Haoxiangni pitted red jujubes 500 g

If you’re looking for dried red jujubes to weigh out or use in a recipe.

300 kcal per 100 g; 500 g pack. The ingredients list states red dates (100%).

Joybuy
Haoxiangni red jujubes with stones, Grade 2, 450 g

Haoxiangni red jujubes with stones, Grade 2, 450 g

If you’re looking for dried jujubes to snack on or use in recipes, and are happy to account for the stones.

331 kcal per 100 g; 450 g pack. The ingredients list states jujube (100%).

Joybuy
Haoxiangni Grade A wash-free jujubes 500 g

Haoxiangni Grade A wash-free jujubes 500 g

If you’re looking for dried jujubes that, according to the product description, are ready to eat.

304 kcal per 100 g; 500 g pack. Jujube is the only ingredient listed. The product information says the contents should be consumed immediately after opening.

Joybuy

Frequently asked questions

Is 20 g of dried fruit a compulsory limit for my purchase?

No. The Voedingscentrum’s recommendation to eat no more than 20 g of dried fruit a day is nutritional advice, not a legal limit on what you can buy or what a pack can contain. Also take into account any other dried fruit you eat that day.

Can a small portion of dried fruit be called ‘low energy’?

A small portion alone is not grounds for a ‘low energy’ claim. Under the European Commission’s rules, solid foods must contain no more than 40 kcal (170 kJ) per 100 g. It’s better to state the kcal in a clearly defined portion without suggesting that the product meets this requirement.

Can I use general calorie tables instead of the product label?

Use general values as a guide only. The Voedingscentrum says that average nutrition values can vary between brands, so calculate your portion using the label for the exact product.

What should I check if sulphites are a problem for me?

Check the allergen information on the pack for the exact product. The Netherlands Food and Consumer Product Safety Authority lists sulphites among the allergens that must be declared on prepacked foods. According to the product information, the regular Jumbo apricots checked contain sulphites.

What should I do if the pack differs from the online product information?

Before eating the product, use the information on the pack you have. Albert Heijn and PLUS warn that ingredients, nutrition values and allergen information can change. If you have questions, contact the customer or consumer service team at the relevant shop.