Who is this choice relevant to?

Households planning for value and leftovers

You’re buying for King's Day, but you’ll use any leftover sultanas afterwards too. Net weight and storage together determine which bag is practical. Jumbo lists several weights in its sultana range; the Netherlands Nutrition Centre provides storage advice for opened sultanas.

Snack buyers who check the label

You want to choose dried fruit based on its ingredients, portions and any allergens, not just its appearance or packaging. The Netherlands Food and Consumer Product Safety Authority explains how allergens are labelled on prepacked products.

Buyers stocking up for a small celebration

You want enough for the planned occasions without automatically choosing the largest pack. Jumbo lists different weights in the same sultana range, including a 250 g bag.

What should you look for when choosing?

First work out how much you’ll need for King's Day and what you’ll genuinely use afterwards. King's Day 2027 falls on 27 April, according to the Royal House; product listings are not a promise about the range or availability on that date.

Large bag of regular sultanas

A good fit if: you’re buying for several occasions and will use the rest later. Jumbo lists sultana bags of 250 g, 500 g and 750 g.

Bear in mind: a larger amount means you’ll need a plan for storing and using it up.

Smaller bag

A good fit if: you’re buying for a limited number of occasions or want to avoid having much left over.

Bear in mind: check that the net weight suits the number of people and occasions you’re buying for.

Multipack of the same fruit

A good fit if: you specifically want softened apricots and can use several packs. Albert Heijn lists a 2-pack and a 4-pack.

Bear in mind: these packs contain apricots; they’re not a general indication for other dried fruits.

Fruit mix

A good fit if: you want a selection of dried fruits rather than just sultanas. ALDI lists a resealable 200 g mixed fruit pack.

Bear in mind: the ingredients vary by variety; a mix containing cashews isn’t the same product as plain sultanas.

Organic-labelled sultanas

A good fit if: an organic label is a selection criterion in its own right for you. Jumbo and PLUS each list an organic variety.

Bear in mind: the listed products differ in factors including the type of sultana and pack weight.

Consideration What should you look for? Who is this important to?
Pack size and using leftovers Compare the same fruit and variety by net weight; think in advance about whether you’ll use any extra later. I want a larger pack to be useful after King's Day too. Around 36% of consumers are mainly concerned with using the full amount.
Ingredients and allergens Check the ingredients and allergen information for your chosen variety, especially in a mix. I want to know exactly what’s in the fruit or mix I’ve chosen, for example when buying for guests. Around 29% of consumers put label information first.
Getting the right amount Match the pack weight to the number of people and occasions; follow the storage instructions on the packaging. I want to have enough in without ending up with more leftovers than I’ll use. Buying just the right amount is the main concern for around 21% of consumers.
Packaging convenience Check whether the pack is resealable and whether the variety you’ve chosen suits how you plan to use it. I want to be able to reseal the pack easily after opening if I’m using the contents on several occasions. Around 14% of consumers are mainly looking for convenient packaging.

Common buying pitfalls

  • Assuming a large bag is automatically the best choice

    A larger amount can leave you with leftovers if you don’t use them after King's Day.

    First choose an amount that suits your planned occasions, and think about where you’ll store any opened sultanas.

  • Confusing pack size with portion advice

    The contents of a bag don’t tell you how much to have on one occasion. The Netherlands Nutrition Centre recommends a maximum of 20 g of dried fruit per day as dietary advice, not as a standard pack size.

    Consider portions separately from your chosen pack size, and check the ingredients of the specific fruit.

  • Comparing a fruit and nut mix with plain sultanas

    The ingredients can vary; ALDI’s mixed fruit range also includes a variety with cashews.

    If you’re buying for guests, check the ingredients and allergen information on the pack you’ve actually chosen.

  • Taking a pack listing as general information for the holiday

    The 2-pack and 4-pack listed by Albert Heijn contain softened apricots; on their own, they say nothing about other fruits or what will be available on a future King's Day.

    Check the product variety and information at the shop where you plan to buy it around the time you’re shopping.

Relevant supermarket chains and product ranges

Albert Heijn

Its official wholefoods page lists packs of softened dried apricots.

  • A 2-pack and a 4-pack are listed.
  • These listings are for apricots, not necessarily sultanas or other dried fruits.

Jumbo

Jumbo lists sultanas in several weights, as well as an organic-labelled variety.

  • The regular sultana range listed includes packs of 250 g, 500 g and 750 g.
  • The product listing is not an independent taste assessment or confirmation of availability on King's Day.

Lidl

Lidl has official product pages for dried fruit and dried fruit mixes.

  • The product page provides a way to view the listed product category.
  • The sales information for dried fruit refers to selected stores; check availability locally.

ALDI

Under TRADER JOE'S, ALDI lists products including sultanas and several mixed fruit varieties.

  • Examples listed include 500 g of sultanas and a resealable 200 g mixed fruit pack.
  • The ingredients vary between mixes; check the variety you’ve chosen rather than relying on the general product name.

PLUS

PLUS lists own-brand sultanas, as well as an organic-labelled Smaakt variety.

  • The listed packs are 375 g of PLUS sultanas and 500 g of Smaakt blue Thompson organic sultanas.
  • These are different products; don’t compare them as though the type of sultana and positioning were the same.

Dirk

Dirk lists several sultana products and pack weights on its official search page.

  • Examples listed include a 750 g bag of sultanas and 375 g of 1 de Beste sultanas.
  • The product range listing isn’t a general ranking of shops or dried fruits.

Joybuy products

Related products coming soon.

Frequently asked questions

How much dried fruit should you allow per person?

The Netherlands Nutrition Centre recommends a maximum of 20 g of dried fruit per day as dietary advice, not as a set portion for a celebration. Match the amount you buy to the people and occasions you’re planning for; you don’t have to finish a pack in one day.

How should you store sultanas after opening?

The Netherlands Nutrition Centre’s storage guide recommends keeping opened sultanas in a kitchen cupboard for 6–9 months. Follow the instructions on your pack too, and look out for drying out, hardening, discolouration or mould. This advice doesn’t automatically apply to softened fruit or other mixes.

What allergen information appears on Dutch packaging?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked products. The Authority lists sulphites, nuts and peanuts among the allergens. If you have an allergy or intolerance, check all the labelling for the variety you’ve chosen.

Is a maximum of 20 g of dried fruit per day a legal rule?

No. The Netherlands Nutrition Centre recommends a maximum of 20 g per day as dietary advice; it isn’t a legal limit on pack size or the amount you’re allowed to buy.

Who can you contact with questions about product information?

Use the contact details provided by the shop or on the packaging of the product you choose. PLUS directs customers to its customer service on its product page and recommends checking the packaging, as product information can change.