Who is this choice relevant to?

Stallholder whose main product is doughnuts

Needs a mix with instructions for making deep-fried doughnuts and must plan preparation around the intended time of sale.

Stallholder with little preparation time

Wants to get started without allowing extra time for the dough to rise. With Koopmans’ complete doughnut kit, this means a smaller yield per pack and the need to add eggs.

Seller with a separate pancake offering

Needs pancake mix as well as doughnut mix, and chooses a variety based on the ingredients to be added and the full recipe being sold to customers.

What should you consider when buying?

First decide whether the mix is for deep-fried doughnuts or a separate pancake offering. Then compare the preparation requirements and record the allergens in the finished product.

What to consider What to check when buying Who it matters to
The right mix for doughnuts Check that the packaging mentions doughnuts and includes instructions for shaping and deep-frying dough balls. I want to deep-fry doughnuts and need a mix designed for that method; around 36% of consumers prioritise choosing the right type of product.
Timing and planning Compare the rising time, ingredients you need to add and yield per pack. If I’m starting shortly before a busy selling period, I want to know how much preparation the dough requires. Production planning matters most to around 29% of consumers.
Allergens and food safety Record the allergens in the mix, added ingredients and toppings for each recipe, and include the preparation process in your food safety plan. When selling unpackaged food, I want to be able to tell customers about allergens in the finished product before they buy. Around 21% of consumers give this information and safe food handling the highest priority.
Separate pancake offering Check which ingredients you need to add to the pancake mix; treat any gluten-free preparation as a separate process. If I also sell pancakes, I want to choose a suitable mix for them without treating it as a doughnut mix. This additional offering comes first for around 14% of consumers.

Common mistakes

  • Treating pancake mix as doughnut mix

    The pancake mix described here is made into batter and cooked in a frying pan; the doughnut mixes include instructions for shaping and deep-frying dough balls. These methods aren’t interchangeable based on the packaging instructions.

    For your main product, choose a mix whose packaging mentions doughnuts and the relevant preparation steps.

  • Focusing only on getting started quickly

    According to product information from Jumbo, Koopmans Oliebollen Origineel needs around 45 minutes to rise and makes 20–25 doughnuts. The complete kit doesn’t need to rise, but makes around 15 doughnuts and still requires eggs, water and sunflower oil.

    Plan the number of packs and additional ingredients around your intended production, and allow time for the dough to rise if you’re using a yeast mix.

  • Checking only the allergens on the mix packaging

    A filling, topping or recipe change can affect the information for the product you’re selling. The Netherlands Food and Consumer Product Safety Authority says customers must also be able to get information about the 14 mandatory allergens in unpackaged food.

    Keep up-to-date allergen information for each complete recipe available before customers buy.

  • Assuming a product page confirms stock

    An online product description can tell you which mix to look for, but it doesn’t guarantee that it will be available when you buy it.

    Check that the product is available to order shortly before your seasonal shop, and reassess any alternative for its preparation method and allergens.

Relevant brands to consider

Koopmans

The products described include both pancake mixes and doughnut mixes. Choose between them based on what you’re making at your stall.

  • According to Albert Heijn’s product information, Koopmans Mix voor pannenkoeken compleet needs only water and makes around 10 pancakes.
  • The doughnut varieties have different preparation methods: according to Jumbo’s product information, Oliebollen Origineel needs time to rise, while the complete kit doesn’t need extra rising time but does still require additional ingredients.

Albert Heijn

The own-brand Mix voor pannenkoeken naturel is designed for a separate pancake offering.

  • According to Albert Heijn, the 200 g pack is intended to make 4–6 pancakes.
  • You need to add milk to this variety yourself; the product information lists egg and wheat. The preparation method described doesn’t provide a basis for using the mix to make doughnuts.

Jumbo

The own-brand Mix voor Pannenkoeken Compleet is for an additional pancake offering, not for making doughnuts.

  • Jumbo states that the 400 g pack makes around 10 servings.
  • The product information lists wheat, milk and egg, among other ingredients; also check the full recipe you’re selling.

Joybuy products for this choice

Related products coming soon.

Frequently asked questions

Can I use pancake mix to make the doughnuts I sell at my stall?

Don’t use pancake mix as your go-to base for doughnuts. The packaging instructions described here are for cooking in a frying pan; for your main product, use a mix with instructions for shaping and deep-frying doughnuts.

Which doughnut mix should I choose if I’m starting shortly before a busy selling period?

A complete doughnut mix that doesn’t need extra rising time is a better fit for a shorter preparation window than the yeast mix described here. According to Jumbo’s product information, Koopmans’ complete kit still needs eggs, water and sunflower oil and makes around 15 doughnuts, so factor this into your planning.

Do I need to provide allergen information for unpackaged doughnuts?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, information about the 14 mandatory allergens must also be available for unpackaged food. Make sure customers can get this information for the complete recipe, including additions and toppings, before they buy.

How should I store opened pancake mix?

Store the mix in a cool, dry, dark place in a tightly sealed container, as advised by the Netherlands Nutrition Centre. Also follow the instructions on the packaging of the mix you’ve chosen.