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Choosing dog treats: how to find the right reward for every dog

Dog treats are useful during walks, training or simply as a little snack between meals. However, not every dog treat is suitable for every dog. A treat may be too large for a small dog, too high in calories for daily use or less practical than the packaging suggests.

Pay particular attention to these three common pitfalls:

  • Marketing claims without context: terms such as “for dental care” do not automatically mean that a treat completely prevents plaque or tartar. According to Pedigree’s own research, the relevant Dentastix variant can reduce tartar formation by up to 80% when used daily. This is a brand claim; results may vary from one dog to another.
  • An unclear nutritional purpose: many dog treats are complementary food rather than a complete meal. A soft, moisture-rich treat can be appealing, but it does not replace your dog’s usual food.
  • The wrong size or texture: large chew treats for dogs are not automatically suitable for small dogs. A keen chewer may also eat a soft treat very quickly, while another dog may struggle with a hard texture.

The key points on the label

1. Ingredients and analytical constituents

Check the ingredients and analytical constituents before buying dog treats. Pay particular attention to crude protein, fat, fibre, ash and moisture content. A high moisture content often makes a treat soft and succulent, but it also means the product will have a shorter shelf life after opening.

According to the product information, the INABA Churu Dog Multipack contains at least 90% moisture, 9.5% crude protein and 0.6% crude fat. The 12-gram portions can be given directly from the tube or mixed into your dog’s usual food. Once opened, the tube should be sealed, stored in the refrigerator and used within 24 hours.

The stated moisture content of the INABA Bites Dog Multipack is 82%, with 14% crude protein and 3% crude fat. The small pieces make it suitable as a reward during short training sessions. The pack contains four chicken varieties, allowing you to offer some variety without opening several large packs.

2. Size, age and chewing behaviour

Choose treats for small dogs based on your dog’s weight and chewing behaviour, not just on the word “mini”. Always check the recommended age and maximum body weight.

According to the product description, Pedigree Dental Chews Small Dogs are intended for dogs weighing 5 to 10 kg from 4 months of age. The recommended amount is one stick per day. There is a separate variant for medium-sized dogs. Only give a chew treat under supervision and make sure fresh drinking water is available.

A hard chew treat may last longer, but it will not suit every dog. If you have concerns about your dog’s teeth, swallowing behaviour or allergies, it is wise to compare the label carefully and ask a vet for advice.

3. Use, calories and storage

Dog treats form part of your dog’s daily food allowance. A practical guideline stated on the packaging of several of the products mentioned is that treats should make up no more than 10% of the daily calorie intake. Adjust the main meal if necessary.

Also pay attention to the storage instructions:

  • store soft treats in the refrigerator after opening, where required;
  • store dry dog treats in a cool, dry place;
  • close resealable packs securely;
  • check the shelf life after opening;
  • always keep fresh drinking water available.

A pack containing lots of portions is not automatically better value if your dog does not like the flavour or the product needs to be used quickly after opening.

Recommended dog treats for different situations

Suitable for: Budget-conscious beginners
INABA Bites Dog Multipack 4 Chicken Varieties 16 pcs.

INABA Bites Dog Multipack 4 Chicken Varieties 16 pcs.

Why it suits this profile: The small pieces are practical for everyday rewards and short training sessions. Four chicken varieties provide variety in a single multipack.

How this product avoids the pitfall

The size means you do not have to break up a large chew treat for every training session. The product information states that the pack contains 16 portions and 64 grams net content.

Key benefit & advantages

82% moisture, 14% crude protein and four chicken varieties; suitable as a reward, snack or topper.

Suitable for: Shoppers looking for premium quality
INABA Churu Dog Multipack 2 Chicken Seafood Varieties 20 pcs.

INABA Churu Dog Multipack 2 Chicken Seafood Varieties 20 pcs.

Why it suits this profile: This liquid treat is ideal for dogs that prefer soft textures, or for owners looking for a topper to add to their dog’s food.

How this product avoids the pitfall

The product information clearly states that this is complementary food and gives details of storage and recommended use after opening.

Key benefit & advantages

20 tubes of 12 grams, at least 90% moisture and two varieties featuring chicken, tuna and salmon.

Suitable for: Specific needs & intensive users
Pedigree Dog Dental Chews Medium Dogs

Pedigree Dog Dental Chews Medium Dogs

Why it suits this profile: For owners who want to establish a regular daily dental-treat routine for a medium-sized dog.

How this product avoids the pitfall

This variant is specifically designated for medium-sized dogs. The claim about reducing tartar is clearly identifiable as a Pedigree claim, not a universal guarantee.

Key benefit & advantages

One chew stick per day according to the product information; stated fat content of 1.3% and no added sugars.

Which treat is right for your dog?

For dog treats for training, small pieces that can be given quickly are usually the most practical. Soft dog treats, such as INABA Fun Bites Chicken with Sweet Potato, are easy to feed by hand. According to the product information, this variant contains 82% moisture and is intended as a reward or snack.

For longer-lasting chewing, you could consider Rosewood Trio Sticks Small or a chew bone. Bear in mind that a firm treat should always be given under supervision. Also check whether chicken, beef, lamb, grains or soya feature in the ingredients if your dog is prone to sensitivities.

If you are specifically looking for dog treats with chicken, there are several soft and dried options available. For dog treats with beef, options include Bonzo Dental Delicious Beef and g'woon Beef Strips. When comparing them, look beyond the flavour name and check the stated percentage of beef, portion size and nutritional analysis.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about dog treats

How many dog treats can a dog have per day?

This depends on your dog’s weight, age, activity level and total food intake. Follow the feeding guidance on the packaging and, ideally, keep treats below 10% of the daily calorie intake. Reduce the amount of main food if the quantity of treats increases regularly.

Are dog treats suitable for puppies?

Not every treat is suitable for puppies. Check the minimum age and recommended weight. Some dental treats, for example, are intended for dogs from 4 months of age, while certain chew sticks are only suitable for adult dogs. Choose an appropriate size for young dogs and always stay nearby while they chew.

How long do soft dog treats last after opening?

This varies from product to product. INABA Churu states that it should be consumed within 24 hours of opening and kept refrigerated. INABA Bites states a maximum of 3 days after opening. Always follow the packaging instructions, seal the product properly and check its smell, colour and texture.