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Choosing dog treats: a practical guide for every dog

A bag of dog treats may seem simple to choose, but the range varies considerably. There are soft dog treats for training, dog treats for in between meals, dog chews and dental sticks for dogs. The right choice depends on your dog’s size, when you plan to use the treat and its ingredients.

Pay particular attention to three common pitfalls:

  • Marketing language without clear evidence: words such as “natural”, “healthy” or “dental care” mean little without an ingredients list, nutritional information and usage advice.
  • An unsuitable size: a treat for a medium-sized dog may be too large for a small dog. Conversely, a small treat may disappear quickly when given to a large dog, without providing any meaningful chewing time.
  • Not paying enough attention to the total quantity: dog treats are complementary food. If you give several treats a day, you need to take your dog’s main meal and total calorie intake into account.

What should you look for in dog treats?

1. Size, texture and when to use them

Small, soft pieces are practical for training. You can give them quickly and your dog does not need to chew for long. For a quiet moment, firmer dog chews are more suitable, provided the size is right for your dog and you supervise them.

When looking at treats for small dogs, choose compact pieces that are not too hard or too large. For treats for medium-sized dogs, it is important that the packaging states a suitable weight range. If this information is not shown on the packaging, check the product description or ask a vet for advice.

A soft treat such as INABA Fun Bites can be used as a reward, between-meal snack or topper. Its soft texture also makes this type of treat suitable when your dog finds hard kibble more difficult to eat. That does not automatically mean the treat is suitable for every dog: always check your dog’s age, weight and any sensitivities.

2. Ingredients and analytical constituents

Do not just compare the flavour on the front of the pack. Also check:

  • Protein content: relevant when comparing different recipes.
  • Fat content: useful for dogs that do not need many additional calories.
  • Moisture content: soft treats often contain more moisture than dry biscuits or sticks.
  • Crude fibre and ash: these values help you compare products more objectively.
  • Ingredient order: ingredients are generally listed in descending order by weight.

According to the product information, INABA Churu Dog Multipack contains chicken broth, chicken, tuna and salmon. The analytical composition states 9.5% crude protein, 0.6% crude fat and at least 90% moisture. The pack contains 20 tubes of 12 grams. This is a complementary treat, not a replacement for a complete meal.

INABA Bites Dog Multipack contains ingredients including chicken, chicken broth, chicken liver and chicken breast. The product information states 14% crude protein, 3% crude fat and 82% moisture. The small portions can be convenient for training, but adjust the quantity if you give several rewards throughout the day.

3. Feeding advice, storage and safety

Always check the recommended daily amount. For INABA Churu Dog Multipack, the guideline is 1 to 2 tubes per day, depending on the size of the dog. INABA Fun Bites Chicken Wraps with cheese state a guideline of 1 to 2 packs for small dogs, 2 to 3 for medium-sized dogs and 3 to 4 for large dogs. The packaging should always be treated as the definitive source.

Shelf life after opening varies by product:

  • INABA Churu and INABA Fun Bites Chicken Wraps with sweet potato: refrigerate and use within 24 hours.
  • INABA Bites Dog Multipack: according to the product information, consume within 3 days.
  • Dry treats and dental sticks: store in a cool, dry place and seal the packaging securely.

Always provide fresh drinking water. According to the product information for various products, treats should account for no more than approximately 10% of the daily calorie intake. Supervise your dog when giving chews and check the treat for damage or sharp parts before giving it to them.

Suitable for: Budget-conscious beginners
INABA Bites Dog Multipack 4 Chicken Varieties 16 pcs.

INABA Bites Dog Multipack 4 Chicken Varieties 16 pcs.

Why it suits this profile: Four chicken varieties and 16 small portions make this multipack practical when you want to try different flavours without immediately buying one large pack.

How this product avoids the pitfall

The variety means you are not relying solely on an appealing flavour name. The packaging states the portion size, ingredients and analytical values.

Key benefit & advantages

16 pieces, four chicken varieties, bite-sized shape and a stated moisture content of 82%.

Suitable for: Buyers looking for premium quality
INABA Churu Dog Multipack 2 Chicken Seafood Varieties 20 pcs.

INABA Churu Dog Multipack 2 Chicken Seafood Varieties 20 pcs.

Why it suits this profile: The tube format is useful as a hand-fed reward, topper or training treat for dogs. Two chicken and seafood varieties provide more choice.

How this product avoids the pitfall

The product information clearly states that this is complementary food, including the storage period after opening and a daily guideline.

Key benefit & advantages

20 tubes of 12 grams, at least 90% moisture according to the product specification and several possible uses.

Suitable for: Specific uses & frequent users
g'woon Dog Dental sticks Medium 180g

g'woon Dog Dental sticks Medium 180g

Why it suits this profile: According to the product information, these sticks are intended for medium-sized dogs and can be given as a daily reward.

How this product avoids the pitfall

The size is matched to medium-sized dogs. The claim about supporting dental care comes from the brand’s product description and does not replace brushing or a veterinary check-up.

Key benefit & advantages

Suitable for medium-sized dogs, 180 grams per pack and a stated guideline of one stick per day.

How to make a sensible choice

Use this quick checklist before buying dog treats:

  1. Decide on the purpose: training, between meals, a topper or chewing time.
  2. Choose the right size: mini for small dogs and medium for dogs within the stated weight range.
  3. Read the ingredients: check protein, fat, moisture and possible allergens.
  4. Compare the portions: a multipack can be convenient, but only if you manage the daily amount.
  5. Check storage and shelf life: especially for soft treats after opening.
  6. Adjust the main meal: complementary treats count towards your dog’s daily diet.

If you are specifically looking for INABA dog treats, you can compare the Churu and Bites varieties in terms of texture, packaging and use. For chewing, dental sticks or sticks containing dried ingredients are more logical than a soft training reward. Pay attention to each dog’s individual reactions and stop giving the treat if in doubt.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about dog treats

How many dog treats can I give my dog per day?

This varies depending on weight, age, activity level and condition. As a practical guideline, treats should make up no more than approximately 10% of your dog’s daily calorie intake. Reduce the amount of main food if necessary and follow the advice on the packaging.

Are soft dog treats suitable for training?

Often, yes. Small, soft pieces can be given quickly and take little time to eat during an exercise. However, check the portion size and choose a recipe that is suitable for any allergies or food sensitivities.

Do dental sticks actually help with plaque?

According to brands’ own product information, certain dental sticks may support dental care. This is not a guarantee for every dog and does not replace regular dental check-ups. Give the stick under supervision and choose a variety that is suitable for your dog’s size.