Joybuy Insights

Choosing dog treats without falling into marketing traps: how to find the right reward

A bag of dog treats may seem like a quick choice. Yet dog treats vary considerably in ingredients, size, texture and intended use. A soft treat for training needs different properties from a chew designed to keep dogs occupied for longer. Claims such as “natural”, “for healthy teeth” or “without artificial additives” do not always tell the full story.

This practical checklist helps you focus on what is actually stated on the label. That way, you can avoid choosing a treat that is too large for your dog, contains unnecessary calories or is unsuitable for their allergies and dietary needs.

Three common pitfalls when choosing dog treats

1. Mistaking a health claim for a guarantee

Dental sticks for dogs and other chew products often refer to oral hygiene, plaque or tartar. According to a brand’s product description, chewing may help care for your dog’s teeth, but it is not a substitute for regular dental care or veterinary check-ups. Therefore, focus particularly on the shape, hardness, size and usage instructions.

2. “Without artificial colourings” does not tell you everything

Dog treats without artificial colourings can be a positive choice, but you should also check the remaining ingredients. For example, a product may contain grains, sugars, glycerol, oils or several animal protein sources. “Without artificial colourings” therefore does not automatically mean that the treat is low in calories or suitable for every dog.

3. Using a treat as a complete meal

Many dog treats are complementary pet food. They are intended as a reward or snack and do not provide all the nutrients found in complete dog food. The general guideline shown on several product packs is that treats should make up no more than approximately 10% of your dog’s daily calorie intake. Adjust the main meal if necessary, and take your dog’s age, weight and activity level into account.

Important points to check before buying

Size and texture

Choose dog treats for small dogs that suit your dog’s mouth and chewing strength. A chew that is too large can be difficult to handle, while one that is too small may be swallowed quickly. Supervision is important with chew products. Stop feeding the treat if it splinters, becomes unusually hard or breaks into small pieces.

For small adult dogs, a product with an explicit weight indication can be useful. According to the product information, Pedigree Jumbone Mini is intended for adult dogs weighing up to 15 kg. The feeding instructions state that dogs weighing between 4 and 10 kg should have no more than one piece per week. Always check the packaging, as feeding advice may vary between variants.

Ingredients and analytical constituents

Do not just look at the flavour name; check the ingredients list as well. Pay attention to:

  • Protein content: relevant when comparing the treat as a reward or snack.
  • Fat content: important for dogs that need to manage their weight.
  • Moisture content: soft treats often contain more moisture than dry dog biscuits.
  • Animal protein sources: check whether chicken, beef, lamb or other ingredients are suitable for your dog.
  • Grains and gluten: look at the full composition rather than just the front of the packaging.
  • Additives: check for colourings, preservatives, flavourings and sugars.

The percentage of meat can vary considerably in dog treats containing chicken or beef. For example, G'woon Beef Strips lists 18% beef and a crude protein content of 22%. This makes the product easy to compare with other beef dog treats, but the label also lists grains, sugars, preservatives and colourings.

Allergens and conflicting product information

Check the packaging every time you buy, particularly if your dog reacts sensitively to certain ingredients. Product information may combine general allergen information with a composition that includes, for example, milk derivatives, grains or several types of meat. The packaging is the most up-to-date source for ingredients, warnings and shelf life.

Do not give your dog fuet, Bifi, crisps, sweets or other human snacks. These products may contain high levels of salt, fat, herbs and spices, sweeteners or preservatives, and are not formulated as dog food.

Recommendations for different types of dog owner

Suitable for: Budget-conscious beginners
Bonzo Beggin' Strips Snack Speck

Bonzo Beggin' Strips Snack Speck

Why it suits this profile: According to the product description, the soft strips are intended as a complementary snack or reward between meals. This makes them practical to portion during simple training sessions.

How this product avoids the pitfall

The product information lists a protein content of 15.7% and a fat content of 5.7%. This allows you to compare the treat more objectively than by relying solely on its bacon-style flavour name.

Key benefit & advantages

Soft texture, bacon variety and clear analytical values. This is complementary pet food for adult dogs.

Suitable for: Shoppers looking for premium quality
Rosewood Dog Trio Sticks Small 10pcs

Rosewood Dog Trio Sticks Small 10pcs

Why it suits this profile: This set contains 10 small sticks with a rawhide centre and a layer of dried chicken. According to the product information, the size is aimed at smaller dogs.

How this product avoids the pitfall

The packaging states that no artificial colourings, flavourings or preservatives have been added. However, check the current packaging and always supervise your dog while chewing.

Key benefit & advantages

10 pieces per pack, small variety and free from added grains and gluten according to the product information.

Suitable for: Specific needs & intensive users
g'woon dog dental sticks mini

g'woon dog dental sticks mini

Why it suits this profile: According to the product information, these dental sticks have been specially developed for small dogs and are intended for daily oral care.

How this product avoids the pitfall

The product has a clear intended use and size. However, do not expect it to replace tooth brushing or professional dental care based on the product claim.

Key benefit & advantages

Mini version for small dogs and, according to the product description, free from the 14 main EU allergens.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Practical tips for buying dog treats online

  • Compare the price per 100 grams or per piece, not just the price of the pack.
  • Check whether the product is complementary or complete pet food.
  • Look at the recommended quantity for each weight category.
  • Store opened treats in a cool, dry place and seal the packaging securely.
  • Use small pieces for training so that your dog does not unknowingly consume too many calories.
  • Supervise your dog with chews and discard leftovers if they become damaged or too small.
  • Check the best-before date and the storage period after opening.

Frequently asked questions about dog treats

Which dog treats are suitable for training?

Small, soft dog treats for training are usually practical. They can be given quickly and do not need to be chewed for long. Break larger treats into smaller pieces and include the calories in your dog’s daily food allowance.

Are dental sticks for dogs enough to keep their teeth clean?

No. According to product descriptions, some chews may contribute to oral hygiene, but their effect depends on factors including chewing behaviour, shape and use. Dental sticks are not a substitute for dental check-ups or suitable dental care.

How many dog treats can a dog have per day?

This depends on the dog’s weight, age, activity level and the energy value of the treat. Follow the guidance on the packaging and generally keep treats below 10% of your dog’s daily calorie intake. If you are unsure, or if your dog is overweight or follows a special diet, it is advisable to consult a vet.