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Choosing dog treats without the guesswork: how to find the right reward for your dog or cat

A bag of dog treats might seem like a quick choice. But dog snacks vary widely in ingredients, size, moisture content and purpose. A training treat won’t always work as a chew, and a product suitable for dogs should never be given to a cat without checking the packaging.

Pay particular attention to three common pitfalls:

  • Marketing language without clear figures: terms like “natural”, “light” or “rich in meat” don’t tell you much if the percentage of ingredients or the analytical composition is missing.
  • The wrong size: a large chew isn’t practical for a small dog. A soft strip can be too big for short training sessions.
  • Treats on top of daily food: dog treats are usually complementary food. If you give too many, the calories can quickly add up. The main meal may need to be adjusted accordingly.

Which dog treats suit which occasion?

The right choice starts with the goal. Are you looking to reward during a walk, something to chew on for longer, or a bit of variety alongside the regular meal?

Training treats for dogs

For training, small, soft or breakable treats are practical. You can then divide the portion across several exercises. Pay attention to the weight per piece and the recommended amount. A large treat can unwittingly provide too many calories during a short session.

The INABA Bites Dog Multipack contains 16 pieces in four chicken varieties. According to the product description, the multipack is intended for training, rewards between meals or as a topping. The treat has a moisture content of 82% and a net weight of 64 grams.

Chew treats for dogs

Chew treats for dogs are designed for a different moment than training rewards. Check that the size matches your dog’s weight and chewing strength. Always give a chew under supervision and follow the instructions on the packaging.

The Pedigree Jumbone Mini Chicken & Lamb is, according to the product information, intended for small adult dogs up to 15 kg. For dogs weighing 4 to 10 kg, a maximum of one piece per week is stated. The manufacturer also indicates that the product is not suitable for dogs under 4 kg or young puppies below the stated age.

Dental treats for dogs

With dental treats for dogs, it’s important not to interpret the effect as a guarantee. According to the product description of Bonzo Dental Delicious Snack Beef, the shape and firm outer layer contribute to dental care and reducing plaque. This does not replace a check-up or care as advised by your vet.

This product is, according to the label, intended for medium-sized dogs of 10 to 25 kg, with one stick per day. The pack contains 200 grams and seven sticks. It remains a complementary treat; so don’t automatically give extra on top of the normal daily food.

Three specifications you should always check

1. Species, age and size

First, check whether the treat is intended for a dog or a cat. Cat treats and cat snacks have a different composition and portion guidance than dog treats. Also pay attention to the life stage: some products are specifically designed for adult animals.

Also look at the size of your pet. A treat for a small dog can be too small for a large dog that swallows it without chewing. Conversely, a large chew stick can be difficult for a small dog.

2. Composition and analytical constituents

Read the label rather than just the front of the packaging. Important data are crude protein, crude fat, crude ash, fibre and moisture. Also check the first ingredients and any potential allergens.

If you’re looking for grain-free dog treats, you could, for example, look at the Rosewood Dog Salmon Fillet Strips. According to the product description, this treat consists of 97% salmon with some potato and contains no added grains, gluten, artificial colours, flavours or preservatives. “Grain-free” doesn’t automatically mean every dog will tolerate the product; always check the full packaging.

3. Portion, shelf life and storage

An opened liquid or wet dog treat requires more attention than a dry strip. The INABA Churu Cat Tuna contains, according to the product information, 91% moisture. After opening, the stick must be stored sealed in the fridge and used within 24 hours. The recommended amount is one to two sticks per day for adult cats.

With wet dog treats, refrigerated storage is often necessary too. The INABA Fun Bites Dog Chicken Wraps contain 82% moisture and, according to the product information, must be refrigerated after opening and used within 24 hours. Always check the packaging, as shelf life can vary per product.

Best for: Budget-conscious beginners
Bonzo Beggin' Strips Snack Speck

Bonzo Beggin' Strips Snack Speck

Why this fits the profile: The soft bacon-flavoured strips are easy to use as a reward between meals. The product information states 15.7% protein, 5.7% fat and 23% moisture.

How this product avoids the pitfall

The composition and analytical data are listed, so you don’t have to rely solely on the flavour claim. It remains a complementary food for adult dogs.

Key benefit & highlights

Soft strip shape, clear nutritional values and suitable as a treat or reward between meals.

Best for: Shoppers seeking top quality
Rosewood Dog Salmon Fillet Strips Large 150g

Rosewood Dog Salmon Fillet Strips Large 150g

Why this fits the profile: These soft strips are interesting for owners looking for fish-based treats with a short ingredients list.

How this product avoids the pitfall

The stated 97% salmon content and the mention that no grains have been added make the product choice verifiable.

Key benefit & highlights

150 gram content, soft texture and, according to the product description, a low fat content.

Best for: Specific use & frequent users
INABA Bites Dog Multipack 4 Chicken Varieties 16 pcs.

INABA Bites Dog Multipack 4 Chicken Varieties 16 pcs.

Why this fits the profile: The small portions and four chicken varieties are handy for regular training sessions and dogs that appreciate variety.

How this product avoids the pitfall

The packaging states the number of pieces, the net weight and the nutritional values. This makes it easier to adjust portions to the daily diet.

Key benefit & highlights

16 pieces, four chicken-based flavours and a moisture content of 82%.

Looking for more options?

We’ve put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently asked questions about dog treats

How many dog treats can my dog have per day?

That depends on weight, age, activity level and the energy value of the treat. Use the feeding guideline on the packaging and take into account all rewards given in a day. For some products, it’s recommended to limit treats to a maximum of 10% of daily calorie intake. Adjust the main meal when you reward regularly.

What’s the difference between dog treats and chews?

Dog treats are usually small or soft and intended for a quick reward. Chews are larger or firmer and are chewed for longer. They require more attention to size, supervision and age restrictions. Also, don’t use a dental treat as a substitute for full dental care.

Are high-moisture cat treats suitable for every cat?

Liquid cat treats and other moist cat snacks can be given as a complementary treat or topping. They are not a complete meal. Check the recommended amount, store an opened product according to the label and make sure fresh drinking water is always available. For cats with specific dietary needs, pay extra attention to the ingredients and ask a vet for advice if necessary.