Joybuy Insights

Buying dog food: how to choose the right food without falling into marketing traps

Buying dog food seems straightforward until you have to choose between dry dog food, wet dog food, grain-free dog food and dozens of flavours. Eye-catching packaging, however, says little about whether a product is suitable for your dog. Age, body weight, activity level and the full nutritional composition matter more than a promise on the front of the pack.

Three common pitfalls when buying dog food

1. Mistaking a snack for a complete meal

Not every product with “food” or “meat” on the packaging is complete dog food. Some products are complementary food. According to the product information, for example, INABA Fun Bites Dog Chicken Wraps contain 82% moisture and are intended as a reward or snack. The packaging also states that the product is not a replacement for a complete meal.

So always check whether the product is described as complete and balanced. If it says “complementary pet food” or “complementary food”, use it as a snack rather than as your dog’s daily main food.

2. Focusing on a single ingredient or flavour name

“Dog food with chicken”, “dog food with lamb” or “dog food with beef” sounds clear, but the name does not always tell you how much of that ingredient is actually present. Check the ingredients list in descending order and pay attention to the analytical constituents, such as protein, fat, fibre, ash and moisture.

According to the product information, CESAR Adult Wet Dog Food, for example, lists 60% meat and animal derivatives for each variety, of which 4% is the named meat ingredient. That is more specific than simply relying on the flavour name on the front of the pack.

3. Automatically assuming grain-free is more suitable

Grain-free dog food is not necessary for every dog. Instead of grains, a recipe often contains other sources of carbohydrates, such as peas, lentils or sweet potato. A grain-free formula may suit a particular dietary preference, but “grain-free” on its own is no guarantee of a better experience or a better composition.

If your dog experiences recurring problems after eating, do not change its diet based solely on a marketing claim. Discuss a suitable feeding plan with a vet.

Which specifications should you check?

1. Age, size and activity level

Choose food that matches your dog’s life stage. Dog food for adult dogs is usually labelled “adult” on the packaging. Small dogs may benefit from smaller kibble, while large dogs often need a different portion size and kibble size. So look specifically for dog food for small dogs or dog food for large dogs where relevant.

The recommended quantity is only a guideline. Adjust the portion according to your dog’s weight, exercise and body condition. Purina Beneful Adult, for example, provides a feeding guide for dogs weighing 5 to 30 kg, with instructions to adjust the amount to individual circumstances.

2. Complete or complementary food

For main meals, it is best to choose a product labelled as complete food. Wet dog food can therefore be a complete meal, but some soft treats and chew products are complementary only.

Also check the storage instructions. An opened tin, tray or pouch often needs to be refrigerated and used within a limited period. According to the product information, RENO Dog Chunks Sauce Beef states that unused portions should be stored in the refrigerator and used within 48 hours. CESAR specifies the same period for opened portions.

3. Ingredients and nutritional values

Do not compare protein percentages alone. Because of its low moisture content, dry food naturally often has a higher protein percentage than wet food. So look at:

  • the first ingredients in the composition;
  • the crude protein and crude fat content;
  • fibre, ash and moisture;
  • the recommended daily portion;
  • any added vitamins and minerals;
  • suitability for your dog’s age and size.

For dogs with sensitive digestion, a straightforward composition can be useful. According to the product description, Eukanuba Life Care Adult Small/Medium Lamb & Rice contains lamb and rice, a fibre blend with prebiotics, and is suitable for adult small and medium breeds. This makes it an option worth comparing if you are looking for dog food for sensitive dogs. However, individual tolerance varies from dog to dog.

Product choices for different types of dog owner

Suitable for: Budget-conscious beginners
Purina Beneful Adult Dog Food Beef & Garden Vegetable Formula 1.4kg

Purina Beneful Adult Dog Food Beef & Garden Vegetable Formula 1.4kg

Why it suits this profile: Dry food for adult dogs in a convenient 1.4 kg pack, with a feeding guide for different weight categories.

How this product avoids the pitfall

The product information states that this is 100% complete and balanced food for adult dogs. This makes it easier to distinguish from complementary snacks.

Key benefit & advantages

Dry food with 15% crude protein, 8% fat and 12% moisture according to the stated analysis; the kibble can be served dry or with water.

Suitable for: Shoppers looking for premium quality
Orijen Original Prey Dog Food

Orijen Original Prey Dog Food – 11.4 kg

Why it suits this profile: For anyone looking for a large bag of complete dog food and placing great importance on an extensive ingredients list featuring chicken, turkey, fish and egg.

How this product avoids the pitfall

The product page provides specific percentages and analytical values, including 38% crude protein, 18% fat and 12% moisture. You can therefore check the composition instead of judging the product solely by the front of the pack.

Key benefit & advantages

11.4 kg pack; according to the product information, complete food for dogs at all life stages, with a gradual transition over 7 to 10 days.

Suitable for: Specific needs & intensive users
BUDDY Free-range Duck Dog Food 12 kg

BUDDY Free-range Duck Dog Food 12 kg

Why it suits this profile: The product information is aimed at large, active and working dogs, and describes an energy-rich formula with duck.

How this product avoids the pitfall

The composition lists 44% duck, including 26% fresh duck, as well as a kibble size of approximately 1.2 to 1.6 cm. This provides more useful information than a general claim about active dogs.

Key benefit & advantages

12 kg pack; according to the product description, grain- and gluten-free, with duck, sweet potato and vegetables.

Suitable for: Dog owners who use treats in moderation
Rosewood Dog Salmon Fillet Strips Large 150g

Rosewood Dog Salmon Fillet Strips Large 150g

Why it suits this profile: A complementary snack for training, walks or variety, as long as the portion is included in your dog’s daily food allowance.

How this product avoids the pitfall

The product page clearly states that this is complementary food. This makes the difference from complete dog food clear before you place your order.

Key benefit & advantages

150 g pack; according to the product information, 97% salmon and a low fat content.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

How to make a practical choice

Use this quick checklist before ordering dog food:

  1. Decide whether you are looking for a main meal, wet food, dry food or a snack.
  2. Check the age category and recommended body weight.
  3. Compare the ingredients list and analytical constituents.
  4. Check the kibble size, pack size and shelf life after opening.
  5. When introducing new food, switch gradually over several days.
  6. Give treats in moderation. With chew products, supervision while your dog is chewing is advisable.

Frequently asked questions about buying dog food

How much does dog food cost per month?

This depends on your dog’s weight, activity level and daily portion. A large bag of dry dog food may work out cheaper per kilogram, but first check its shelf life and whether your dog accepts the food. Wet food and snacks can increase your monthly costs when given alongside the main meal.

Is wet dog food better than dry food?

Not necessarily. Wet food generally contains more moisture and has a different texture. Dry food is easy to weigh out and store. Above all, check whether the product is complete, suits your dog and fits into your feeding and storage routine. According to the product information from some brands, combining the two may also be possible.

How should I switch to a different dog food?

Gradually mix the new food into the old food, increasing the proportion step by step. Keep an eye on your dog’s stools, appetite and body condition. Stop if clear problems occur and ask a vet for advice. If your dog has specific dietary needs, pay extra attention to the full composition rather than focusing only on terms such as “dog food with lamb” or “grain-free dog food”.